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Sunday, August 16, 2020

Celebrity Kindness

Image courtesy of www.clipartpanda.com

Since the lockdown in March, social media has become busy with netizens selling various items, from facemasks to alcohol to other essential items. The most common item being sold in Facebook, Instagram, and other sites is homemade food. However, one needs exposure to reach potential customers. Small entrepreneurs obviously do not have that extra budget for advertising. Thus, the power of celebrity social media comes into being.

Amidst the many posts advertising various products sold by ordinary people is the rumor that certain influencers are asking for compensation. Thus, to be featured in their social media means the entrepreneur has to pay, not just by sending the product, but in cash as well. The dilemma is that most of these entrepreneurs are startups and are using their skills to earn a living. They do not have the cash to pay the influencers who demand payment.

By contrast, celebrities who certainly have more followers and influence welcome entrepreneurs and help out in their little ways. For example, Comedian Host (CH) received a tray of lasagna to try out. CH made a video of him eating the said product. Later on, CH ordered and paid for his own tray.

In another case, Seasoned Host (SH) features small businesses in his IG stories. SH has his businesses and knows the effect of the pandemic on ordinary people who have lost jobs that require close contact with customers. Then, Female Celebrity (FC), who is sometimes perceived negative by netizens, opened a thread to enable online sellers to promote their products in her account. Finally, Popular Performer (PP)’s accounts are full of food posts, and PP acknowledges the food and thanks the sender. She even shares the sent food with her staff.

What do CH, SH, FC, and PP have in common? With a combined reach of millions of followers, none of them asks for compensation from people who send products. They do not even solicit. For instance, PP only wants to help the entrepreneurs gain mileage and subsequently, clients.

The pandemic brings out the best among people and celebrities are doing their own share even if by only using social media.

‘A purposeful act or extension of kindness to another is never wasted, for it always resides in the hearts of all involved in a chain of love.’ ― Molly Friedenfeld

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17 comments:

  1. Buti naman good news itong pa blind item ni FP...
    Dalawa lang kilala ko, si O at L 😁

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  2. Yan ang maganda, nag-tutulungan ngayon pandemia. Di naniningil ng bayad. Naka-libre naman ng food. :)

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  3. Ako nga wala talaga akong social media accounts pero during this quarantine I decided to create a burner account so that I can source out food deliveries. Madami akong local celebs na finollow and nakakahanap ako ng mura yet masarap na pag orderan from sashimi, cakes, meats, seafood.

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  4. I only know SH - L, kasi lagi kong nakikita sa ig stories nya daming ibat ibang pinopromte e...mukhang mabet naman tlg ci koya hilig lng pumatol minsan, but very helpful in his own little ways...for the rest I dont know who they are but good job to all of them.

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  5. E? Ang dami nyang posts sa fb account nya.

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  6. A little kindness does go a long way! Bless their giving hearts.

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  7. Sino sila? Para ma suportahan din

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  8. wow first time na maganda ang blind item ngayon ah..keri lng kahit di ko maGets bsta good deeds hahahaha.. nice one FP..kudos also ng nasa BI kasi ang babait..

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  9. Kilala si L tumutulong sa mga small business owners at laging naka feature sa IG stories niya. He is also know for helping secretly & prvately

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  10. CH-O
    SH-D
    FC-B
    PP-S

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  11. Good vibes! Very nice!

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  12. minsan yung mga so called influencers na hindi naman celebrity ay makakapal ang mukha, sila pa may ganang humingi sa mga small businesses hindi naman mga audience nila ang target market ng produkto

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  13. do not pay influencers because you did not put them in that position, most of them are fakes so let YT pay them and not you.

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  14. Si C puro food ang post sa IG lately

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  15. Ok din yung mga ganitong BI for a change. Yung mga chismis about good acts at good gestures ng mga artista na hindi nakikita ng lahat.

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  16. at least may mga mababait na celebrity.

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