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Saturday, August 29, 2015

Manipulations to Remain Popular

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Reigning supreme in the entertainment industry is no longer simply a matter of bankability and ratings, as another quest for the top spot is happening in social media. Sometime ago, ratings and advertising spots determined the rank of a program. Thus, revenue was a primary consideration. With the popularity of social media, the word “trending” has become synonymous with the success of a program. Simply put, a trending program or celebrity indicates the frequency of mentions in cyberspace. This frequency then conditions social media users that the program or celebrity is popular. In terms of media mileage, a trending program or celebrity can be interpreted as their level of influence, and thus, attract advertisers.

While making an issue trend in social media depends on the users, some trends are no longer naturally occurring. In other words, external forces actually pressure followers and fans to use the hashtag. External forces could include pressure for competition as a result of people who are orchestrating the trending. In the case of a Young Popular talent (YP), the consistency of topping social media has raised speculations that Someone Significant (SS) is indeed pushing followers to make sure YP and her programs remain on top. Allegedly, SS has devised a mechanism to ensure the success of this scheme. Loyal fans obey SS, as they believe they are doing YP a favor by keeping her on top. Allegedly, SS is too obsessed in keeping YP on top of every possible media form.

Incidentally, SS has been observed to be acting more of a diva that YP, who is working very hard to maintain her career. Whenever SS goes to the salon, she demands that a section be closed for her. Of course, the belief is that closing off one section can assure privacy. The attitude goes further, as even in restaurants, SS will make certain demands. Given that YP is popular and has a fanbase, managers of salons and restaurants give in to the requests of SS. Unfortunately, SS continues with such demands even if YP will not show up at all. The least one can do is give a tip for special treatment. As predicted, SS will not at all give any tip despite the extra attention given to her and her party.

The history of the entertainment industry shows that fame and fortune could all be wiped out in a minute. One miscalculation or one mistake from carelessness can adversely affect one’s career. Being popular now is not a guarantee one will retain such status in the next few years. New talents, who are more beautiful, talented, and humble, will emerge. This emergence of new talents and exit of the old is a trend in the network of YP. All that one needs to see is the batch of returning talents. They once commanded their price, followers, and projects, but now, they have to work harder to have a share of the spotlight or fade into oblivion. Yes, some of them had someone like SS behind them.

“No one can destroy iron; but its own rust can. Likewise no one can destroy us; but our own mindset can. Our thoughts can change our life.” - Anonymous

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