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The best way to assure exposure is through endorsements. Given that free TV is laden with advertisements, celebrity endorsers are assured of exposure to viewers. However, not every celebrity can be an endorser of a prestigious product that could afford airtime. Such is the problem noticed by the management team of Actor Singer (AS) and Loveteam Partner (LP).
The management noticed that the couple does not have as many big endorsements as other loveteams despite their being seen in ads. Thus, to address this problem, the management lowered the fee of the couple to gain a competitive edge against the other loveteams. However, the strategy did not result in expectations, as very few products wanted to have AS and LP as their endorsers.
The negative publicity that has hounded the two are seen as a factor in their lack of huge endorsements. The alleged attitude problem of the two has also made agencies think twice in getting the two. As a result of the negative attitude of the two, a very big multinational drink allegedly dropped the idea of taking them as their endorsers.
While the two seem to be a package deal, sources say that advertisers prefer to have AS alone in their product promotions rather than have LP as well. This preference explains why AS has many ads that portray him alone. The public, unfortunately, sees LP in the negative light. Recent developments did not help their obtaining new projects. More importantly, their last major project was a disappointment.
‘Be careful not to mistake insecurity and inadequacy for humility! Humility has nothing to do with the insecure and inadequate! Just like arrogance has nothing to do with greatness!’ - C. JoyBell C
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