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Friday, April 28, 2017

Not Just a Walk in the Park

Image courtesy of www.energylivenews.com

These days, absence in media can spell disaster for celebrities. When famous celebrities find themselves in between teleseryes and movies, they face the problem of potentially dropping in their status meters. Thus, managers know the importance of making sure their talents are visible in various media during lull time.

The best way to assure exposure is through endorsements. Given that free TV is laden with advertisements, celebrity endorsers are assured of exposure to viewers. However, not every celebrity can be an endorser of a prestigious product that could afford airtime. Such is the problem noticed by the management team of Actor Singer (AS) and Loveteam Partner (LP).

The management noticed that the couple does not have as many big endorsements as other loveteams despite their being seen in ads. Thus, to address this problem, the management lowered the fee of the couple to gain a competitive edge against the other loveteams. However, the strategy did not result in expectations, as very few products wanted to have AS and LP as their endorsers.

The negative publicity that has hounded the two are seen as a factor in their lack of huge endorsements. The alleged attitude problem of the two has also made agencies think twice in getting the two. As a result of the negative attitude of the two, a very big multinational drink allegedly dropped the idea of taking them as their endorsers.

While the two seem to be a package deal, sources say that advertisers prefer to have AS alone in their product promotions rather than have LP as well. This preference explains why AS has many ads that portray him alone. The public, unfortunately, sees LP in the negative light. Recent developments did not help their obtaining new projects. More importantly, their last major project was a disappointment.

‘Be careful not to mistake insecurity and inadequacy for humility! Humility has nothing to do with the insecure and inadequate! Just like arrogance has nothing to do with greatness!’ - C. JoyBell C

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Repost: Duterte to Block Renewal of ABS-CBN Franchise


Source: www.rappler.com

President Rodrigo Duterte is taking his fight against media up a notch by formally seeking to block the renewal of ABS-CBN’s franchise.

Responding to questions in a media interview on Thursday, April 27, Duterte accused the network of “swindling.” He claimed ABS-CBN did not show his political ads during the 2016 campaign season though they were already paid for.

“[The franchise] has been there for 25 years. The law said it’s okay, only if you adhere to journalistic standards. What did you do to us? Estafa, swindling, not only me but Chiz Escudero, many of us. Son of a bitch, you collected outright then you commit estafa,” he said.

“So I will file a complaint. Congress, no need to renew it. But to operate is something else, so I will point this out, your garbage, then we’ll see,” he added in an ambush interview right after he gave a joint press statement with Sultan Hassanal Bolkiah of Brunei, who was on a state visit.

Asked if he would “block” the franchise of ABS-CBN, Duterte said, “Yes, if you’re engaged in swindling.”

The President bared his decision to block the franchise renewal days after he signed a law renewing the franchise of ABS-CBN's rival, GMA Network.

House Bill 4349 seeking to renew the franchise granted to ABS-CBN for 25 years is still at the committee level. The franchise will expire in 2020.

ABS-CBN chairman Eugenio “Gabby” Lopez III had earlier sought to allay stockholders’ fears that Duterte’s tirades against the company will affect its franchise renewal, saying the anger of an administration towards media is “part and parcel” of the work of media.

Lopez had assured ABS-CBN stockholders on April 9 that he didn't "anticipate any significant issues" with regards to the franchise renewal, saying the company had plenty of time to work on it.

He gave the assurance to his stockholders after the President, in a thinly veiled threat, said in a public address on March 30 that karma was sure to catch up with ABS-CBN and the Philippine Daily Inquirer for their supposed unfair reports on his presidency.

"Tingnan kung magslant. Ewan ko ba. But someday – hindi ko tinatakot – but someday, 'yung karma, dadating 'yan (See how they slant. I don't know. But someday – I'm not scaring them – but someday, karma will come)," Duterte said nearly a month ago.

ABS-CBN has denied this. Chief Strategy Officer Raymund Miranda maintained the media company's "balanced" reporting.

"From a news and current affairs perspective, we have, and always will be, striving to report in a fair and balanced manner," he said. – Rappler.com

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Guess who I found in Shibuya!! After waiting for them in Shibuya crossing I told Madame Admin Im gonna move to Underarmor. Baka andun. Kaso closed na. I walked a bit. And across the street a familiar face (kath's). Leather and Denim Jacket. Isa lang ang kilala kong nakashades kahit madilim. I shouted "Kath" Lumingon sya. I jumped and waved. I started tearing up. Tapos they were supposed to walk na, two guys were waiting for them. But when Dj saw me crying. He gestured at them to wait. They stood there, magkaakbay infront of Matsumoto Kiyoshi. Patiently waiting. I couldnt cross the street. Walk sign was red. Im crying, shaking, in panic. Dj and Kath were looking at me all smiles. Natatawa siguro sila kase naiyak ako. Sumenyas si Dj, "halika na". Me: "Pula Pa" Nagsigawan sa pedestrian. Longest wait of my life. As I approach them I recorded this short vid. I kind of wish I did right away (but i was crying, lutang) Para malaman nyo kung gano sila katagal naghintay. Ibang Klase. Sino ba ako para hintayin.(Im crying again) Dj offered to take a pic. "Ako Na" I apologized for invading their privacy & greeted Dj a happy birthday. We chatted for a bit about #FordaLoveSquad BS(forgot to mention na hindi ko napuntahan dahil andito ako) , my lucky blouse ( d one im wearing now , same blouse i was wearing when i first met them and when i gate crashed the push by @bjpascual book launch) I hugged them and kissed them goodbye. Ang sarap nyong mahalin. Ibang klase!! I will go down in history as the girl who made KN wait in Shibuya. Chos! BEST DAY EVER!! I love you @bernardokath @supremo_dp. Maraming Salamat. Miss na Miss ko Kayo. Siguro madaming beses ko na tong sinabi. Tama si Tita K @karlaestrada1121 "Hindi tayo nagkamali na sila ang piliing mahalin" #KathNiel #DanielPadilla #KathrynBernardo #FindingKathNiel @kuyado @bernardomin @anamarielizalim @captainluz @lulumromero Checkout the twitter thread for #FindingKathNiel Credits Please ang tagal ko dito naghintay!
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