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Wednesday, February 13, 2019
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Tuesday, February 12, 2019
Honoring the Wish
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Finishing a movie is merely half the story of its success. These days, to call a film successful, the box-office returns have to be high enough. A movie that earns less than or a little over its production cost can be considered a flop. The name of the game is to earn significantly more than the expenses incurred during production. Hence, production companies employ various marketing strategies to increase awareness to their film and encourage people to troop to the cinemas to watch.
One simple strategy to promote a film, which is often stipulated in the contract, is for the cast to be available for certain promo campaigns. For example, lead performers can be scheduled to guest on popular shows of networks, perform in malls, appear on posters, and use their social media accounts to plug the project. Thus, anyone working on a movie should be available to promote live.
In the case of Film Celebrity (FC), she was surprised as to why she was not given any call for a live appearance in the promotion of a movie. FC wondered, as she played a major role and she expected to be part of increasing the awareness of the said project. When FC asked Key Actor (KA), she was told to take the time to rest and prepare for her next projects. KA is aware that FC has several projects lined up and the promotion time can be to her advantage. Besides, KA was confident that the rest of the cast can already ensure the ticket strength of their project. FC took KA’s word.
One day, FC was talking to a Showbiz Reporter (SR) and she confided that she found it strange why she was not asked to join the rest of the team in promoting their movie. SR speculated that The Camp (TC) of one of the cast members may have requested for her not show her shadow to avoid any controversy and past issues be used for people to talk about the project. The idea sounded logical and FC laughed off the thought, as circumstances have already changed over the years. Nonetheless, KA was right that even without FC, their project performed within expectations.
‘I think that the power is the principle. The principle of moving forward, as though you have the confidence to move forward, eventually gives you confidence when you look back and see what you’ve done.’– Robert Downey Jr.
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Insta Scoop: James Reid and Nadine Lustre Spend Third Anniversary in Harmony with Nature
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Repost: Armida Siguion-Reyna Dies at 88
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Source: www.news.abs-cbn.com
Brave, straightforward and always speaking her mind out. That was how a lot of people remember Armida Siguion-Reyna, singer, actress, TV/film producer. Yet, she was nonetheless well-loved up to her final days.
Siguion-Reyna passed away at the Makati Medical Center on Monday afternoon at the age of 88 due to cancer, according to her sister, Irma Potenciano.
Siguion-Reyna was the daughter of Purita Liwanag, one of the early graduates of the University of the Philippines College of Music. Liwanag was a budding soprano when she met Spanish-mestizo lawyer-politician Alfonso Ponce-Enrile.
The man insisted that a woman’s turf was simply at home, so while he enjoyed his philandering ways, she merely stayed at home and eventually gave up her dream of becoming a singer.
In the family’s grand abode in Malabon, Liwanag quietly raised her children, Siguion-Reyna and her sister, Irma Potenciano, also a known soprano, away from the rumormongers of Manila.
The sisters could not attend prestigious Catholic schools, even if the family wanted to, because of the issue of legitimacy. Instead, they attended Far Eastern University (FEU) and Philippine Women’s University (PWU), by virtue of their father’s connections.
In 1946, however, after World War II, Don Alfonso officially tied the knot with Liwanag. The Japanese military invaders allowed divorce in the Philippines, so Don Alfonso divorced his original wife, Rosario Martinez.
Still, Liwanag tolerated her husband’s womanizing ways. Siguion-Reyna was 18, when she met her half-brother, Juan Ponce-Enrile, then 21. He was Don Alfonso’s son with Petra Puruganan of Cagayan.
LOVE FOR CINEMA, PERFORMING ARTS
Siguion-Reyna was only in her late teens when she became engrossed with the cinema and the performing arts. Her aunt, pre-war pioneer female film director Carmen Concha, ignited her love for acting and the movies, as well.
When she was eight, Siguion-Reyna appeared in a film, “Yaman ng Mahirap,” directed by Concha. The film also featured then child star Tita Duran.
During the Japanese occupation, Siguion-Reyna regularly visited Star Theater in Manila, to simply look at the photos of stars Rosario Moreno and Rudy Concepcion. Siguion-Reyna also familiarized herself with the songs of her idol, Fely Vallejo. That eventually led to her passion for Filipino music.
After the war, she even took screen tests with Palaris Films and got an offer to be in the movie of Fernando Poe, Sr. Siguion-Reyna’s father, in an effort to thwart her interests, sent her to the United States where she had her high school and college education.
She finished high school at the Academy of St. Joseph in Long Island, New York. Secretly, she auditioned for “The King and I,” but her father got wind of it and prevented her from pursuing musical theater.
Siguion-Reyna failed to finish college in the US because while she was at the Georgian Court University in New Jersey, she became broken-hearted after she dated a rich playboy.
In 1950, she returned to Manila and was met by her parents, accompanied by young lawyers Leonardo Siguion-Reyna and Oscar Ongsiaco. Leonardo was immediately smitten with the sophistication of the lady he met. After a brief romance, Siguion-Reyna married Leonardo a year later in 1951.
She had artistic freedom throughout her marriage, which was one of the conditions she specified at the start of their union. True enough, because she was able to venture into singing, acting, hosting and film production, among others.
AAWITAN KITA
In the world of opera, Siguion-Reyna tackled lead roles in “Lucia de Lammermoor,” “Rigoletto,” “The Merry Widow,” “La Traviata,” “I Pagliacci” and the zarzuela, “The Mestiza.”
In 1970, Siguion-Reyna produced “Aawitan Kita,” one of the longest-running musical shows on Philippine TV that lasted for more than three decades. The program was supported by big-time clients of her husband’s law firm, so sponsors never became a major issue.
“Aawitan Kita” showcased Siguion-Reyna’s love for music, her passion for Filipino songs, traditional kundimans, contemporary pop ballads and memorable love songs – all of which were rendered in the show by music luminaries and even budding, young talents in classical and pop.
Among the “Aawitan Kita” performers were opera stalwarts Robert Natividad, Gamaliel Viray, Aurelio Estanislao and Fides Cuyugan-Asencio. Rachel Alejandro and Robert Sena also joined the show as regular featured performers.
Alejandro was only 15, when she was invited by Siguion-Reyna to join “Aawitan Kita,” where she became a regular for six years. At that time, Alejandro’s dad, Hajji, was also a regular guest performer in the show.
“So I supposed, when Tita Midz got wind of the news that Hajji’s daughter had become a budding recording artist, her interest was piqued,” Alejandro shares. “That was also the same time I released my first album.”
The other performers with Alejandro in the show at that time were Richard Reynoso, Bo Cerrudo, Michael Laygo, Lirio Vital and the late Robert Natividad.
“We would spend a whole week of taping together at various beautiful locations like Villa Escudero,” Alejandro recalls. “We also taped around Ilocos, where Tita Midz's is from. We became like family.”
FORCE OF NATURE
Siguion-Reyna was a force of nature then, according to Alejandro. “She was always fun and full of great stories, but also quite strict. All of us had to know our songs very, very well when we came to the recording sessions. Otherwise, she would send you home.
“That never became a problem for me because I am a quick study and also very meticulous about learning the right notes. I was such a newbie singer then who hadn't yet found my own style of singing. My study material was Tita Midz's voice. I learned her phrasing and placement so exactly that I sounded like her.”
The tapings of “Aawitan Kita” were enjoyable but also a lot of work, under the meticulous direction of Siguion-Reyna’s director-son, Carlitos. “We would be up by 5 a.m. to start makeup then by 7 a.m., we were grinding,” Alejandro remembers.
“Carlitos was a perfectionist. We had to do the same song over and over again, sometimes for hours, until he got exactly the shots he wanted. This meant being under the sun or wading in a cool stream or sitting on a branch of a tree, with ants crawling on you. If the song is sad, they would ask you to really get into the emotion and cry.”
Siguion-Reyna never tolerated tardiness, attests Alejandro. “So even the way I am always punctual today could be attributed to the training I got from being on ‘Aawitan Kita’ during my formative years. I am very grateful to Tita Midz for mentoring me. I learned to enunciate every word and pronounce deep Tagalog words with utmost clarity and accuracy. I learned how to strive for excellence always, thanks to her.”
One of Alejandro’s best experiences working with Siguion-Reyna was when she asked Alejandro to play the young wife of the character of Albert Martinez in the tele-sine version of “Inagaw Mo Ang Lahat sa Akin,” which later became a film starring roughly the same cast.
“My role, although not one of the leads, was a pivotal character,” Alejandro points out. “I thought I did quite well, but for the movie, Tita Midz decided to cast Sharmaine Arnaiz, instead. That broke my heart, actually because I was so close to her at that time. That was the reason I left ‘Aawitan Kita.’ I never told Tita Midz that.”
REYNA FILMS
Eventually, “Aawitan Kita” paved the way for Siguion-Reyna’s other passion, acting. For “Tahan na Empoy,” she made life miserable for the young Nino Muhlach and that performance won for her the FAMAS best supporting actress trophy.
Through the years, Siguion-Reyna acted in a number of films – “Kakabakaba Ka Ba?,” “Sa Pagitan ng Dalawang Langit,” “Salome,” ”Bilanggong Birhen,” “Paradise Inn,” “Ang Totoong Buhay ni Pacita M,” “Inagaw Mo ang Lahat sa Akin,” “Pag-ibig na Walang Dangal.”
She worked with such actresses as Vilma Santos, Nora Aunor, Alma Moreno, Maricel Soriano, Sharon Cuneta, Dawn Zulueta and Rosanna Roces.
Siguion-Reyna successfully ventured into film production, too. Under Reyna Films, she produced critically acclaimed and well-remembered movies like “Hihintayin Kita sa Langit,” “Ikaw Pa Lamang,” “Inagaw Mo ang Lahat sa Akin,” “Abot-Kamay ang Pangarap,” “Kahapon, May Dalawang Bata,” “Ligaya ang Itawag Mo sa Akin,” “Azucena” and “Ang Lalaki sa Buhay ni Selya.”
Reyna Films churned out excellent, well-received and award-winning films, mostly directed by Siguion-Reyna’s youngest son, Carlitos, with scripts by her daughter-in-law, screenwriter Bibeth Orteza and music by Ryan Cayabyab.
The films that Siguion-Reyna produced reaped countless awards in international film festivals. She even graced some of the ceremonies abroad, went up the stage and proudly accepted the award.
Under the administration of former President Joseph Estrada, Siguion-Reyna served as chairman of the Movie and Television Review and Classification Board (MTRCB). She was a staunch supporter of anti-censorship.
WIDOW
When her husband, Leonardo, died in 2010, Siguion-Reyna “deteriorated,” her granddaughter, Cris Villonco, earlier revealed. Though not health-wise, the lady often failed to remember names of people close to her.
She was always overjoyed when people who worked with her on and off the camera, visited her at home. She loved the company of people around her, according to Villonco, the child of Siguion-Reyna’s only daughter, Monique with lawyer Opap Villonco.
In February 2015, Siguion-Reyna launched her biography, simply titled “Armida,” which celebrated her legacy as one of the pillars of show business and respected names in the entertainment industry. The book was launched by ABS-CBN Publishing, Inc.
Lea Salonga was one of Siguion-Reyna’s favorites because she’s “brillo.” When Salonga debuted as Kim in “Miss Saigon” in London’s West End, Siguion-Reyna and her husband were there.
She loved a singer who tells a story, among them Gary Granada and Bayang Barrios. Siguion-Reyna also remembered Celeste Legaspi, for her “perfect recording.” Moreover, Siguion-Reyna had high regard for musician Levi Celerio.
In acting, Siguion-Reyna loved Susan Roces and Vilma Santos, Maricel Soriano and Dawn Zulueta.
Quijano de Manila, more widely known as Nick Joaquin, once said, “Armida may have law in her blood, but she has art in her heart.”
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Monday, February 11, 2019
Dilemma of the Singer
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Sometime ago, Notable Performer (NP) broke down in tears while rehearsing for a show. NP was reading a letter of a woman whose dilemma was like her personal predicament. Her heart felt the tug and as tears flowed, the production staff had to stop the taping until NP was emotionally better.
The said scenario was witnessed by Older Singer (OS), who knows of NP’s personal story, but felt she should not intervene unless NP opens to her. At the backstage, NP did just that and opened up to OS, who had to play big sister, mother, and adviser at that point.
NP shared that she has been in a relationship with Talented Hunk (TH) for several years and such time was sufficient for them to know each other. TH had been caring, patient, and understanding when it came to her career and family matters. TH has been brave to express his intentions of living with NP for the rest of his life, but NP has been feeling hopeless, as Family Forces (FF) have been psychologically and socially threatening her relationship.
TH has been wanting to propose to NP, but FF has been adamant in preventing such from happening. Granting that TH and NP would plan their wedding, FF has been vocal that all family members will boycott any union that would happen. Such scenario would be a big scandal. NP could not understand the attitude of FF, considering that she’s no longer a teenager. Moreover, she can very well stand on her two feet and TH has, at one point, told her that he can fend for her needs.
As NP continued pouring her heart out, OS could only listen and advise NP to pray that FF would have a change of heart. However, what was worrisome was how long could TH wait for such to happen. TH might realize that NP cannot seem to detach herself from FF and he might have a change of heart.
‘Hope is important because it can make the present moment less difficult to bear. If we believe that tomorrow will be better, we can bear a hardship today.’ – Thich Nhat Hanh
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Sunday, February 10, 2019
Duping or Good Business Leadership
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When one has achieved a level of fame, gains can be made from the familiarity or recall of one’s name. A mention of a certain name would subsequently be synonymous to a certain reputation. Such reputation can be positive, which can lead to endorsements, or negative, which can invite bashers. Thus, maintaining a name in the positive light can bring not just good feels, but money as well.
Having a familiar name, which was established because of her involvement with showbiz personalities, opened more doors for Named Entrepreneur (NE). Although NE stayed away from the family business to make it on her own, NE became a celebrity through her effort. Luckily, NE shunned showbiz and politics as well. NE decided to stick it out to her private life after spending years in the limelight of the entertainment industry.
Subsequently, this period helped NE gain the trust of people, regardless of knowing them personally. One of the ventures NE has explored is selling merchandise that caters to a certain market segment. This market segment happens to be among the top spenders or buyers in traditional and online channels.
NE saw the opportunity to address the need of the market segment and started selling her merchandise at a hefty price. Given her reputation, buyers were attracted, as NE has experiences in this area, which adds to her credibility as a seller. Unfortunately, a Keen Buyer (KB) noticed that NE is allegedly selling high-price goods that are being sold cheaply in other online sites. KB felt that NE was ripping off money from her innocent customers, who might have been attracted by her reputation and effort for the site.
For others, NE is merely doing business and buyers have the choice to buy from the site or search for another online seller.
‘Sales are contingent upon the attitude of the salesman - not the attitude of the prospect.’ – W. Clement Stone
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Follow @FashionPulis on Twitter for the latest update. Please continue to send your juicy stories to michaelsylim@gmail.com. Thank you very much for loving Fashion PULIS!
Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of Fashion PULIS. The management reserves the right to exclude comments that do not comply with the GUIDELINES in writing comments.
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