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To maintain the interest of fans, a celebrity has to evolve by showing various facets. For example, if the celebrity started as a singer, he/she would reach a plateau and followers would clamor for something newer. Thus, some singers try acting, and if their acting stint becomes a hit, then the said singer can complete the transition to versatility. Then, awards are always welcome, as trophies are concrete pieces of evidence that one has reached the benchmark of the award-giving body. Whenever fans have something to look forward to, the better it will be for the career of a celebrity.

Other than waxing a record, starring in a movie, or staging a concert, several celebrities have tested a new genre, which is book writing. Unlike in the previous years when book writing was synonymous to autobiographies or biographies, today, celebrities have taken it upon themselves to become experts at a field other than acting. The best way, then, to manifest this talent is to come up with a book that is targeted to an audience who has passion for reading.

While the sad reality is that patronizing or reading an actual book is declining among the younger generation, publishing firms, celebrities, and other relevant stakeholders have invested in publishing. The success of certain celebrities in having bestsellers has inspired others to try their luck. Book themes and styles are then chosen to reflect the image a celebrity wants to show the public. Thus, if a celebrity publishes a book on glamor, then he/she would then be trusted as an expert. After all, he/she was the first to publish a book with such theme.

However, sometimes obsession with using a book to market a celebrity could have its drawbacks, particularly when the said celebrity might be clueless. One afternoon, Clueless Celebrity (CC) sat in front of a very happy crowd. As the crowd browsed their books, CC signed copies in front of them. One fan started talking to CC and risked asking about making choices, which was part of the theme. CC eagerly responded to the fan. After signing her book, the fan wondered, as the verbalized answer of CC was different from what she had read. At the audience side, meanwhile, some were already wondering on the discrepancy and even thought of CC not knowing the details she wrote in her book.

As CC continued with her task, her fans shrugged off such ideas. However, what they are unaware of is that CC was not really into the said project. Given her various commitments, no one questioned her having time to write. Writing is a serious matter and much effort is given to any writing project. Much effort indeed was given to the planning and realization of the said project, but the effort came from a Prime Personality (PP) in her camp. Thus, CC was left clueless on the details of the content.

‘People trust their eyes above all else, but most people see what they wish to see, or what they believe they should see; not what is really there.’ ― Zoë Marriott

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