Saturday, August 3, 2019

Jeopardized Gig

Image courtesy of www.palmdalewater.org

Over the past years, many celebrities have remained as so-called brand ambassadors and their faces have long been associated with a particular item. On the one hand, the status seems glamorous and lucrative given the hefty talent fees and freebies from the company. On the other hand, the position has certain limitations stipulated in the contract. For example, couples are supposed to maintain a happy relationship and not involved in any scandal that could test family values. Similarly, a single endorser must remain single throughout the duration of a contract. Celebrities who survive the terms of the contract are often rewarded with a renewal and that means, a bargaining chip for the celebrity as well.

Unfortunately, certain celebrities are under fire, as their behavior or at least, public perception has geared toward the negative. For example, a celebrity involved in a video scandal might lose all his/her endorsement. Hence, when a controversy hit Network Celebrity (NC), the buzz in the industry is that advertisers are reviewing her endorsements. Controversies are sure ways to slow down endorsement opportunities.

In the case of NC, one of her endorsements has allegedly put on hold a campaign that she and Her Partner (HP) had already completed filming. The said commercial was supposed to be aired any time this year. However, the company has been affected even prior to the airing of the said advertisement. Netizens have sent messages to the company that were not in favor of NC. Hence, the negativity in its social media accounts, was enough to make the company think twice, as a backlash might happen if the ad pushes through. Consequently, product sales and company image will be affected. As to NC being dropped as an endorser of the company is not confirmed, as only the said campaign with HP has been affected.

‘You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.’ – David Ogilvy

Please abide by the GUIDELINES in writing comments if you want them to be posted. Initials and comments that are too explicit will not be accepted.

Follow @FashionPulis on Twitter for the latest update. Please continue to send your juicy stories to michaelsylim@gmail.com. Thank you very much for loving Fashion PULIS!

Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of Fashion PULIS. The management reserves the right to exclude comments that do not comply with the GUIDELINES in writing comments.

63 comments:

  1. NP-J HP-J Commercial-J Uwi na ako maulan.

    ReplyDelete
    Replies
    1. NC has never been an effective endorser to begin with.

      Delete
    2. Chrew! Wala naman talaga syang talent at influence. Maganda lang sya. Hanggang dun lang.

      Delete
    3. The price of love. HAHAHA.

      Delete
    4. The beginning of the end.

      Delete
    5. Video scandal si L yan! Hahaha

      Delete
  2. J and J. Karma na kay girl yan

    ReplyDelete
    Replies
    1. Lipat ka na lang J. Tutal sira karir mo sa station

      Delete
  3. Dapat lang and more companies should follow. What the endorser does is a reflection on the company's image.

    ReplyDelete
    Replies
    1. Oh wow! Galenggg. Eh grabe ka naman kala mo naman nakapatay siya ng tao. Wag masyadong harsh baka bumalik sayo yan

      Delete
    2. 2:33 They are paid in millions. Dapat lang mabigat din ang kapalit. Kahit love life pa. Business pa din yan, hindi kikita ang business kung walang bibili. And by the looks of it, nahihirapan na silang imarket si J. Actually the two Js

      Delete
    3. 2:30 ibig mong sabihin dapat balewala lang maski nega ang madikit ang brand nila kay J? Mas grabe ka tard ang low ng standard mo.

      Delete
    4. Ang oa na 1:28.

      Delete
    5. 2:33 As a business(wo)man, kailangan ang endorser ko will generate buzz translating to sales. Kung yung endorser eh nega at imbes na dumami ang sales ko eh baka bumaba pa, aba aba aba, mag-iisip din ako ano?! Di ko naman kasalanan ba't naging nega image ni NC, tapos negosyo ko magsa-suffer?! #esepesep

      Delete
    6. 233AM Whatever! Ang point lang ni 128 malaki pa rin impact ng issue nia kahit ako ung company malaman magpull out ako sa dami ng haters nia ngaun takot ko lang ma-ban or bumaba sales ng product ko. Ganern yon!

      Delete
    7. @2:33 you know mas harsh pa ang penalty mong ibibigay kung hindi mo idol yan hypocrite lol

      Delete
  4. NC - J
    NP - J
    Kaf

    ReplyDelete
  5. Ano commercial?

    ReplyDelete
  6. J and J

    made-drain ang bank account ng mga ito dahil sa isang moved na ginawa ng isang involved sa bi na to. oh well, ganyan talaga kapag you violate the contract.

    ReplyDelete
    Replies
    1. Yung isa lang ang maddrain ang bank account. Madaming naka lineup na projects dun sa partner. May talent kasi so kaya magsurvive alone or kahit mapair sa iba.

      Delete
    2. hindi naman sinabi na maghahabol ng danyos ang company. sinabi lang na ayaw na nila sila as endorser at ayaw na ilabas ang ads na ready for release na.

      Delete
    3. Depende sa kontrata. Pag may morality or reputation clause, pwedeng maghabol ang company i.e. balik-bayad.

      Delete
    4. May clause ang contract ng mga yan with the company pag endorser ka. kaya nga may mga corporate lawyers, pag lumabag sa clause ng contract at hindi ka na effective endorser, malamang bawiin ang binayad sayo or maski half man lang. These endorsers are paid in millions. It is expected that their image is clean and spotless...

      Delete
  7. Kawawa yung kapartner kung nadadamay din siya. Kaya siguro defend din siya kay J kasi nangyari na pero ang endorsement sayang

    ReplyDelete
    Replies
    1. Hindi raw nadamay, mafeeling lang si J.

      Delete
    2. Ganun talaga. Nadamay din naman siya sa swerte dati

      Delete
    3. nadamay lang naman dun sa ads na kasama nia si J. hindi naman nadamay na as in lahat eh ayaw na sa kanya. no big deal.

      Delete
  8. Ayan na. Naku girl, mag hanap ka na ng ibang career. HIndi ka kasi nag iisip. You messed up your life big time. Si best friend, nasa kanya ang sympathy ng tao kaya, mas lalong gaganda ang career niya, ikaw wala na...

    ReplyDelete
    Replies
    1. Plus she earned it din naman

      Delete
  9. Deserve mo iyan NC, balik ka ulit sa kangkungan! Negatron!

    ReplyDelete
  10. Commercial is M. Ayan nagstart na downfall ni J

    ReplyDelete
    Replies
    1. What kind of product?

      Delete
    2. J yan commercial na yan. Kung ako sa J kunin nalan nla solo si HP.

      Delete
  11. Bye bye na sa career ni J. Paisa isa sunod sunod nang mawawala mga endorsements nya

    ReplyDelete
  12. J & J. wawa si J na boy kasi nadamay sa negative vibes ni girl. ayan na simula ng karma ni J girl.

    ReplyDelete
  13. I bet it's gonna be hard for J to be happy.

    ReplyDelete
  14. J and J. I think this endorsement is J.

    ReplyDelete
    Replies
    1. What kind of product? Curious Lang

      Delete
  15. Next na yung P. Wala na din bibili. Lol

    ReplyDelete
  16. I think the endorsement is I.

    ReplyDelete
  17. ang yayabang ng fans ni boi. sumikat lang sha ng madikit pngalan nya kay girl. kc unknown sha before.

    ReplyDelete
    Replies
    1. Truelili. Pero yung iba lang nman. Masyado silang "kampante" sa idol nila... na feeling ng iba sa kanila ay super sikat na idol nila...

      Delete
  18. Video scandal? why J & J? lol it’s L!

    ReplyDelete
    Replies
    1. "Uncertain celebrities are under fire, as their behavior or at least, public perception has geared toward the negative. For example, a celebrity involved in a video scandal might lose all his/her endorsement." --basa basa ulit ha ....

      Delete
  19. But it said video scandal. J doesn’t have a video scandal.

    ReplyDelete
    Replies
    1. It was an example po, para emphasize na part ang image ng endorser sa grounds kung itutuloy ng products/companies ang endorsement

      Delete
    2. Ang hina ng reading comprehension mo gurl, nakalagay sa itaas for example a video scandal... anobey?!

      Delete
    3. Hyptohetical lang yung video scandal, for example nga daw diba?

      Delete
    4. "Unfortunately, certain celebrities are under fire, as their behavior or at least, public perception has geared toward the negative. For example, a celebrity involved in a video scandal might lose all his/her endorsement." -- Isa ka pa, basa ulit

      Delete
    5. Lol yan ang hindi nating alam, malay mo mayroon nga, hintayin nating lalabas din yon.

      Delete
  20. Saklap pati si Hp - J nadamay sa kahornyhan ni J. Oh and endorsement is J. D nga naman bagay s product na yan.. sobra positive ang peg ng company nila.

    ReplyDelete
  21. solo endorsement na lang for J guy

    ReplyDelete
  22. sayang mga endorsments. pero ganun talaga. milyones bayad sa kanila to represent a brand.

    ReplyDelete
  23. Anong product kaya ito? I think it's O?

    ReplyDelete
  24. She had so much to lose! Where were her brains? The one she threw it away for had such an awful track record. Success was not easy for her and she just tossed it all.

    ReplyDelete
  25. Knowing company - J, strict talaga sila sa mga endorsers nila. Basta may nega na sa image, ligwak na agad nila.

    ReplyDelete
  26. Its NC-J HP-J and the brand also starts with the letter J. Kahit nman ako sila, I would never want my product associated w/ NC-J, ang laki ng TF tapos sisirain lng imahe ng produkto mo.

    ReplyDelete

LinkWithin

Related Posts Plugin for WordPress, Blogger...