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Wednesday, August 9, 2017

TNT Event Garners International Recognition

TNT endorsers Alden Richards and Maine Mendoza, with the brand’s local and international awards

Living up to its name, the TNT Super Panalo Day program of Smart Communications won an international award for displaying excellence in event management.

Held in February 2016 at the SM Mall of Asia Arena, TNT Super Panalo Day was a thanksgiving event for loyal and new customers of TNT, the value brand of Smart. It was meant to celebrate two TNT milestones – its 15-year legacy of empowering Filipinos with affordable call and text promos; and its digital shift into offering mobile internet services.

TNT Super Panalo Day will be recognized at the Golden World Awards (GWA) ceremony in Bulgaria this October. Established in 1990, the GWA is organized annually by the International Public Relations Association to recognize PR practices that meet international standards of excellence.

Thousands of customers attended the TNT Super Panalo Day, which brought together the brand’s biggest endorsers and ambassadors. The stellar line-up was led by action star Robin Padilla, the phenomenal AlDub tandem of Alden Richards and Maine Mendoza, and Tropang TNT basketball players.

Aside from entertaining the crowd, the event delivered “panalo” (winning) moments for them via exciting games and prizes. TNT also used the event to introduce its budget-friendly Tropa Apps offers. These allow customers to access their favorite apps like Facebook, Clash of Clans, and Viber for only P10.

“TNT always strives to provide its customers with ‘panalo’ moments through practical and meaningful services. Now, aside from having access to budget-friendly call and text services, TNT subscribers can use mobile internet to connect with loved ones, share stories, and access a host of information and services,” said TNT brand head Miriam Choa.

TNT Super Panalo Day proved to be an effective platform in communicating the brand’s mobile data offers. In the three months following the event, TNT recorded a 12% increase in mobile internet users, versus the three months preceding the celebration.

Earlier this year, TNT Super Panalo Day also received an Excellence Award at the Philippine Quill Awards, organized by the International Association of Business Communicators-Philippines.

Meanwhile, the AlDub for TNT campaign won a Quill Merit Award, as well as a Gold Anvil from the Public Relations Society of the Philippines.

Last year, it was named Best Operator Marketing Campaign at the Global Telecoms Awards ceremony held in London. This awards program is produced by industry publication Telecoms.com.

“We are honored by the international and local recognition that TNT has been receiving. We celebrate these ‘panalo’ moments with our customers, and promise to continue delivering value-packed and relevant services to them,” Choa said.

28 comments:

  1. Congrats to all TNT endorsers! Congrats AlDub for being a major part of this international award! This proves your credibility as brand endorsers in so many ways.

    PS: Kung ganyan ang nalalaos just like bashers would claim, madami sigurong magpapalaos. ๐Ÿ˜

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    1. Syempre, bashers sila eh. Ikinaligaya nila yan. Let them think what they want to think. They are in their own nega bubble.

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  2. Swerte talaga lagi dala ng AlDub eh ❤ Congrats TNT!

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  3. Congrats tnt and aldub!

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  4. omg i was there at the event. straight from work, i had to go directly to smart tower to buy tickets (which included phones) ang saya lang. it was actually my second time to see them in person. when it was time to go home, we waited at the parking lot. maine was nice enough to hop off her van and greeted us.

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  5. Award-winning endorsers!

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  6. Yan ang tunay na Effective Endorsers

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  7. Congrats TNT ang ganda ganda talaga ni Maine

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  8. STILL THE BEST ENDORSERS

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  9. Ang ganda ni yaya dub ❤❤❤

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    1. yan ang Yaya na maganda na multi millionaire pa!!! Matulongin sa kapwa. ❤❤❤

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  10. Congrats Maine and Alden! Receiving international and local awards/recognitions is not just another feather in your cap but also an inspiration and motivation. Continue to be good role models especially to the youth. Congrats, too, to the marketing people behind the brilliant TNT campaigns.

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  11. Congrats. Panatilihin ang wholesome image. Sabagay hindi namn mahirap yon dahil wholesome naman talaga kayo. A true role model.

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  12. Grabe mga awards netong dalawang to in a span of 2 years. And businesses are booming! ๐ŸŽ†๐ŸŽ‰๐ŸŽ‡๐ŸŽŠ

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  13. Congrats TNT on all the awards. Hope you will come up with a new campaign with Aldub. They really represent the millennials: independent, hardworking, and socially responsible.

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    1. Ang galing nito.very true! Yes to a new AlDub tvc.



















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  14. CONGRATA ALDEN AND MAINE! KEEP SOARING!
    LOVE ALL THE WAY FROM USA

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  15. Ito yung "pang-masa daw" na version ng Smart Communications according to "live-in fandom."

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    1. Yep, at minamaliit nila aldub dahil compared to their nega idols, higher end ng smart ung ini-endorse. E di ansavehhh!

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  16. Congrats for the awards.

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  17. Congrats Maine & Alden and all endorsers!

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  18. Congrats TNT! Congrats Alden & Maine! Still the most effective endorsers, 2 years & counting....

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  19. Super proud maine fan here.may you continue to be a role model and inspiration to your fans.

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  20. Congrats TNT and ALDUB

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  21. Congratulations Maine and Alden. Keep flying high but grounded at the same time. We will be here to support you.

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  22. To more TVCs with ALDUB ...go TNT

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  23. More TVCS sa phenomenal Love Team!

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  24. So proud of my favorite LT.

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