Smart Ads

Friday, June 16, 2017

Insta Scoop: Department of Tourism Cuts Partnership with Ad Agency Over Campaign Issue


Images courtesy of Instagram: rappler

66 comments:

  1. All caps para intense. Boo... As if nde niyo approved yan before pa mag air. Sinayang ang milyones na pondo ng DOT ni Wanda Woman

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    1. Anong sinayang, kaya nga siguro kinopya na lang ang concept para mas cheaper ang charges ng ad agency sa DOT. Epic fail naman... buking!

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    2. The ad was presented to them. It was approved. I just don't think it is proper na ang sisishin ay ang DOT when ang may kasalanan all along was McCann. They were paid to do their job but they did not. They passed the proposal without informing the agency about the SA ad. Ibang tao pinalabas yung sa SA, wayback at hindi pa yung current DOT team. They do not know.

      Don't be a typical hater na lahat ng mali kahit nba hindi naman kasalanan ng gobyerno, sa gobeyrno pa rin ang sisi. Para ka lang yung nabasa ko na sa London, nung nagkaroon ng terrorist attack, ang mga tao nagalit sa ISIS. Dito sa Pinas nung nagkaroon ng terrorist attack, ang mga Pinoy nagalit sa gobeyrno.

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    3. Wanda Woman comes out for Miss Universe and for Anthony Bourdain but hides together with Noli's daughter (whatever her name is) re: this issue. Kakahiya silang lahat. They should all be fired.

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    4. 1:40 You read the offcial statement naman di ba? They were not hiding... if they are, e di sana walang statement na ganyan?

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  2. Anjan naman kasi ang KMJS staff para kunin at pagawin ng ads para sa promotion ng bansa bakit kung kanikanino pang mga foreign ad agency kumukontrata????! Yung mga bloghers nga lang na mga youtubers pwede na nilang kunin to collaborate at pagawin ng ads like sina Will Dasovich and others! Me kumokontrol kasi sa pera ng govt kaya sa mga konektado sa CBCP binibigay!

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    1. This is a great idea! I'm pretty sure YouTubers will charge way less than this ad agency. Plus free marketing pa pag pinost nila sa channel nila. This could actually work. Sana makarating yang idea mo sa DOT bes.

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    2. As a person working for an ad agency, these things are purely executional... and i'm sure this will be done once the big idea is made! What dot needs is the big idea, the concept, the thinking behind it... saka na yun mga execution. Personally, it's more fun in the philippines should have bern strenghthened.

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    3. 1:00am. What does CBCP had to do with this issue?

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  3. Dapat lang. The ad agency has a P650M contract with DoT then copycat lang ang mga tourism ads nila.

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    1. Dot as the client should have checked. They also approved this ad to come out. Hugas kamay pa more

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    2. I suggest the DOT to put back the old tourism campaign of WOW PHILIPPINES and remake its MTV. Mas original at maganda pa

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    3. 1:16 sa dami ng bansa, s dami ng ads matatandaan at maiisa-isa p b ng dot yn ad campaign ng ibang bansa? plus the fact n years ago n yn. kya nga sila nghire ng ad agency to come up with fresh ideas and do the works for them not the other way around.

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    4. 1:16 manisi pa more. Sa dami ng ginagawa ng mga government agencies, do you think maasikaso pa nila na pag-ukulan ng panahon na isa-isahin ang mga ads ng lahat ng bansa sa mga nakakaraang taon? Minsan wag po natin pairalin ang pagiging Anti-Duterte, para mas makita po natin yung bigger picture.

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    5. 11:42
      true. nagbayad na nga sila (tayo), tapos gawin pa silang researcher? o akin na kahit 10M, ako na mag-aaudit ng ads ng ibang countries. Lol

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  4. Ad agency ang may kasalana. Tama lang yan. Pinahiya nila Pilipinas sa mundo. Ganda nga ng ad gaya2 lng naman pla di mal-label na imitator ang bansa natin. Imbes maboost ang tourism negative tuloy effect tas ang laki laki ng bayad.

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    1. May kasalanan ang marketing department ng DOT. Sila ang nag brief sa ad agency kung anong gusto nilang concept. Lahat ng ad agency, sumusunod lang sa gusto ng client for approval. Kaya hindi kasalanan ng Maccann ito. Kasalanan nung nag approve sa umpisa pa lang ng project.

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    2. Ang trabaho ng ad agency is to create a campaign and present it to the company. I think DOT had no idea that the campaign McCann showed is a rip off. Nagandahan din siguro ang DOT sa ad so they approved it, not knowing na it was copied from another country.

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    3. 3:13 tama si 7:31! kaya nga sila nghire ng ad agency pra gumawa ng NEW concept for them. inaaprubahan lng ng dot kung ngustuhan nila yun idea n pinitch s knila.

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    4. Both sides may kasalanan. Hindi absolved ang McCann dito, in fact malaki ang fault nila. DOT nga nagbigay ng brief, McCann being the creative agency should have informed DOT na hindi original ang concept ng DOT & such a concept exists. They could have injected their own original concept & pitched it to DOT. They didn't have to follow the brief to a T 'cos most clients are also flexible.
      Kasalanan din ng DOT that after seeing McCann's work they did not bother to check if it was copied or not.

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  5. Sayang ang laki pa namam ng contract plus ur name at stake!! Tsktsk wrong move

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    1. Kasalanan yan ng DOT. Sila ang nag approve, dumaan sa madaming proseso, sila ang client at nag brief sa ad agency sa gusto nilang concept tapos now na nabuking at nang gaya pala, isisi lang sa Maccann agency.

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    2. 3:09 Paulit-ulit? Kawawa naman kayo sa McCann haha!

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    3. 3:09 am

      Mccann was paid to do their job. which is to conceptualize a campaign. Sa libu libong tourism ads sa buong mundo, tingin mo, madedetect agad ng DOT yan. Ang agensya ang magfifiltee nyan.

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  6. namahiya kasi yang ad agency, gaya gaya lang sa ad

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  7. may kasalanan din dito ang dot. hindi naman mailalabas yung ad kung di nila inapprove.

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    1. Anon 1:42,paano kung hindi alam ng DOT na kopya ang concept ng ad? Kasalanan pa rin ba ng DOT?

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    2. 9:10 yes. they are partly to blame kasi hindi sila nagresearch. trabaho din nila yun.

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    3. 12:08
      hindi na dapat trabaho ng dot un. kasi nagbayad na nga sila ng ganun kalaki para sa concept at execution. pero recycled concept pala ang pitch.

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    4. 1:40 trabaho nila kilatisin ang mga gawa ng ad agency na yan. You wouldnt hire a wedding planner or an architect without knowing their work/s first. Sa laki ba naman ng ibabayad sa kanila, kampante na sila sa storyboard na prinesent sa kanila without checking kung may katulad ba ito na gawa din ng same agency. Kung nagresearch sila ng ginawa dati ng agency na yan, they would know na copycat pala nung prinisent sa kanila.

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  8. Same Ad Agency McCann kse gumawa rin nung sa South Africa kaya sa katamaran nilang mag-isip at kawalan ng creativity ginaya na lang yung concept. Di talaga masusukat sa mahal ng binayad mo ang quality ng produkto.

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  9. Walang sa bokabularyo ng gobyernong ito ang ACCOUNTABILITY.

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    1. Wala, am sure alam ng DOT yan. Lalo na kung same ad agency, akala makaka lusot. Imposibleng sa tagal ng proseso ginawa yang ads campaign na ito, walang nakasabi sa DOT na almost pareho ng sa South Africa.

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    2. I strongly agree 2:11. Even the all caps letter was uncalled for.

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  10. nung unang bakik ng comments ng netizens, kodo tanggi and defend sila sa ad nila, hindi daw kopya. nung iniscreen capture side by side na mga scenes nahulog siguro sila sa upuan haha and now hugas kamay na. kung nung unang wave ng bad feedback tumahimik muna sila nagpaka humble and say theyll verify if indeed there are strange similarities, eh di hind sila nagmukhang ta**a. the thing is, in this government, bawal sila punahin, wala sila ginagawang masama, now huli na sa bibig, nanjan na ebidensya, fully kasalanan ng ibang party without any bahid ng responsibility nila

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  11. My husband works in an ad agency. I know for sure that every ads that has been released has always the approval of the client. Starting from the pitch, conceptualization, revisions until its final sign off for release, it always has the approval of the client, here being the DOT. Most of the time, the client would brief the agency on what kind of concept they want. The agency is only the support and the creative part of the whole project. It's not fair that DOT would put the blame on Mccann Agency. Blame game na naman ang admin na ito... palibhasa napahiya na naman.

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    1. Tama na McCann girl. Pano kung wala naman idea ang DOT about the South African ads? They paid a lot of money so they expected the agency to do everything in good faith.

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    2. @432, may kasalanan pa rin DOT. Hindi sila nagresearch.

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    3. That is why they hired Ad Agency to conceptualize ads for Phil Tourism. They are the ones that aprove and disapprove. DOT people probably has not seen the ads of Africa and Swiss and they are presented with exactly same material and they liked it so they apptoved it. And Ad Agency ang may kasalanan hindi ang DOT. They are govt people and know nothing abt making concepts. They can direct the ad agency of what they want in a campaign but whole concept comes from the ad agency. They just approve it if they like the concept, gets?

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  12. The agency just keep wasting the people's money.

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  13. Clearly these hovernmentbisgovernment people are clueless.

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  14. And they paid 665 million pesos for that.

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    1. Maybe the payment to the ad agency was just 5M. Then the remaining 660M could have gone somewhere else.

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    2. Very possoble 10:23 kaya public apology lang ang hinihingi.

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    3. I think the value of the whole contract is 665M & typically a contract is for a year or several years comprising of various campaigns. Maybe this is just one campaign and there would have been more had DOT not terminated the contract.

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  15. Bakit client ang sinisisi? Yes sila ang mag-approve pero di naman nila Alam na kinopya lang ng Ad agency. How would the client know that na kinopya lang. They have fully trusted the ad agency on conceptualizing on their behalf.

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  16. Question is,was DOT aware na xerox copy yung inapprove nila na ad?I mean I think that in good faith nila napprove yung ad na walang katulad...

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  17. Nakakahiya naman mccann pa naman

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    1. IMO, hindi naman magaling ang McCann, all they have is their name. Dito sa abroad, natatalo sila ng mga boutique agencies sa mga ads kase mas magaling mag conceptualize ang ibang creative agencies kaysa kanila. Hindi sa sinisiraan ko sila 'cos I have friends na nasa McCann (not in the Philippines though) but I'm basing this on the awards won & on experience, having worked with various creative agencies.

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  18. Bakit sisisihin ang ahensya. Responsibidad ng kliyente magresearch sa ad mats na pinakita sa kanya. Kasalanan ng DOT yan.

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    1. milyones na binayad, sila pa rin magreresearch?!?! kalokang logic yan! kaya ka nga nagbayad nang mahal para sila na gagawa, iinspeksyunin mo na lang kung pasok sa taste mo eh...🙄

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    2. Ganun ganun lng teh 833? So pag binigay sayo hindi mo na ichecheck?

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  19. They wasted taxpayer's money. Sue McCann and fire the heads of the DOT. Lalo yung mga nagmamarunong dyan. Hindi enough ang public apology. Both the agency and the department bungled their jobs and will have to explain and return or money.

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    1. Ask McCann to return the payment of DOT for the said ad and do this publicly. Just as how DOT issues the letter firing their services. That way we will know how much was really spent for this add and if DOT really paid 665M for this.

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    2. Some of the government officials were appointed due to utang na loob. WTH is Kat De Castro doing in DOT? Ang ingay nya sa social media pero dito very glaring ang pagka tahimik nya.

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  20. Eh, kasi naman kakapal ng mukha. Anlaki ng binabayad sa inyo tapos puro kayo copy cat. Malay maghinapangan kayong paganahin ang mga tao nyo. Hindi yung kinukuha nyo ang pinagpaguran ng ibang tao. Mga impostor.

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  21. People in DoT responsible for checking ads should also be fired. Kasalanan din yan ng mga nag-aappoint ng tao na walang kaalam alam about tourism Ads. Palibhasa puro palakasan na lang ngayon sa gobyerno. Wag maghugas ng kamay DoT.

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    1. So dapat ireview nila lahat ng ads from decades ago?

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    2. 1:07 decades? 2014 lang yung SA ad. Gawa pa ng same agency. Not that hard to research. They could have asked samples from McCann of their tourism ads ng ibang bansa para makita ng DOT kung magaling nga talaga magconceptualize ang ad agency.

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  22. Actually parang naasabotahe ang McCann kung sino man nagisip n idea na yan.

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  23. Kung DOT rin pala magchecheck, para saan pa yung bayad na milyones sa McCann? Kaya nga naghire ng ad agency to do the job for them. Kung ganon rin lang then DOT should do everything on their own. And it is the job of the agency to conceptualize and propose an original fresh idea. Number one ad agency kuno sila and yet they gave us sloppy seconds

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    1. Its also the responsibility of the government to check it bago nila inair yun. And if someone commented na ginaya lng sana hindi sila naghugas kamay at aminin

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  24. Wala tayong magagawa, haters will be haters. Kahit glaring na yung reality na yung Ad Agency ang may kasalanan, para sa kanila DOT pa rin. Typical haters na sarado yung logic at nawala na sa direksyon ang line of thinking. Basta para sa kanila, ang gobyerno ang laging mali.

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  25. Kasalanan ng McCann period. Kahit lahat dapat approved by the client paano if the client is not aware there was a previous campaign with the same theme? Kaya nga sa mamahalin at may pangalan na ahensya sila pumunta kasi gusto nila makakuha ng original na idea. DoT pa bidding ulit kayo and this time mas bigyan ng pansin yun mga maliliit na ahensya that have no ties with bigger agencies abroad, a homegrown all Filipino group.

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  26. Ang mali naman sa DOT is bakit kailangang i public ito? Napaka unprofessional naman na ipahiya yung agency, the fact na sila din mismo may pagkakamali. Ang real issue dito ay hindi flagiarism kundi false advertisement. Kulang at hindi malakas ang support ng gobyerno para sa mga local PWD, what more sa mga foreigners?

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  27. Kayo ba alam ninyo lahat ng tourism commercials ng buong mundo? They hired an Ad agency to specifically come up with an Ad that is good and original

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