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Saturday, May 28, 2011

You Know You Love Him: Ed Westwick is Penshoppe's New Lead Endorser


The new face of the Philippines’ leading fashion brand PENSHOPPE is none other than international star ED WESTWICK, better known the world over as Chuck Bass, an overly confident and sexy bad boy, in the popular television series "Gossip Girl," from Josh Schwartz ("The O.C."), based on the tremendously popular book series about privileged teenagers who attend an elite private school in New York City.

The announcement was recently confirmed by PENSHOPPE Brand Director Alex Mendoza stating that, “the selection of (Westwick) was for the British-born actor to headline the brand’s 2011/12 campaign in the Philippines as well as to introduce a fresh new face that will represent PENSHOPPE’s new and revitalized image,” he explained. “We believe it is time to appoint someone on an international scale. It’s time to show everyone that PENSHOPPE is upgrading itself to international levels. Someone like Ed fits the mindset and is admired by our market.”

Since the introduction of his bad boy character Chuck Bass in the popular series Gossip Girl in 2007, his alter ego has made a unique style impression that has since landed him in magazine covers as well as a style copied by men the world over.

“On its 25th year, PENSHOPPE is proud to have actor Ed Westwick as our headliner. His presence and charisma will definitely wake the Philippines to the fact that what is originally Philippine made can also be worn proudly by a worldwide icon as well as people around the world.”

Ed is set to fly to Manila first week of June to shoot the campaign with Australian fashion photographer Darren Tieste in cooperation with international publicity firm PR Asia Worldwide. The actor will endorse PENSHOPPE’s pre-Holiday 2011 to Summer 2012 collection. Mendoza shares, “Ed will embody the free and easy, sophisticated casual style that the brand is known for.”

21 comments:

  1. Just wondering what the walk out team thinks now! What a waste if they dont get an audience (laughing my heart out) ang arte kasi late naman how unprofessional!

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  2. Exciting! Is he merely coming for a shoot? Or also for a press con or fashion show? Hope Golden ABC will do something like a meet and greet, altho Ed Westwick is no singer, he is a celebrity in his own right. Paging Mr. Bernie Liu, pls. do some promo so we could get to see the Chuck Bass up close. Perhaps a "buy how much worth, get a pass"? I don't just wanna see him, I wanna hear him talk in his very sexy drawl...

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  3. So, does this mean a hike in prices of Penshoppe items?

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  4. Friends na sila, huwag na nation gatungan! ;-)

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  5. sino may sabi?

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  6. nasira na ang impression ko dito kay ed westwick ever since i saw photos of him picking his nose in public. as if that's not enough, he even ate his burger / sandwich with his bare hands right after picking his nose! ugh! i'm not joking, you can google it, daming photos na lalabas.

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  7. really friends already? how did the walk out team do it? i think this deserves a whole new post in itself! paging FP!!

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  8. arte mo naman eh lahat naman tayo nagpi pick ng nose...... wala ka bang nose? baka mas gross pa dyan ginagawa mo.kala mo naman ang linis linis eh baka mas marumi pa yung ugali mo at kaluluwa mo.hmmmp!!!! mga pinoy nga naman.... makapanira lang. as if ikakamatay nya ang pag pick ng nose ni ed westwick.baka yung sa yo kinukutsara mo. you are a joke!!!

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  9. haaay naku ang linis linis mo naman. parang hindi ka nag pipick ng nose. siguro wala kang nose.....
    what is so gross about it?
    baka mamaya mas marumi pa ugali mo and yung kaluluwa mo. pinoy nga naman....makapanira lang....malay natin baka ikaw kinukutsara mo ilong mo....you know what i think????
    THAT YOU ARE A BIG JOKE!!!

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  10. excited na si S.

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  11. excited din kaya ang team P?

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  12. excited din kaya yung nagki claim na sya ang nagpadala kay ed westwick dito? napanay ang tweet eh mali mali naman ang information nya....? kaloka talaga mga pinoy. OA ang pagsososyal climbing minsan para lang makaeksena.

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  13. Oh my God!! i wish there's a meet and greet.. waaaaaaah and i wish he could sing one of their songs even just a line waaaaaaaaaaah!! Im gonna die nah, i really love him whether he pick his nose or not that just mean that he's not afraid to show who he really is.. muah muah

    xoxo

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  14. Kadiri nga yung baklang social climber na nag-tweet na siya ang magdadala kay Chuck Bass sa Philippines! And nung tanungin sya na bakit huli na sya sa balita, ang excuse eh busy sya with meetings jejejeje

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  15. To Anonymous 1:23 & 1:47

    Masyado naman kayong makapag-react re: picking the nose. Kayo nga ang mapanira. I think the issue here isn't about whether or not we pick our noses also, it's about doing it in public tapos celebrity ka pa. Common courtesy lang iyan.

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  16. Sana kunin din si Leighton Meester!

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