Saturday, May 28, 2011
You Know You Love Him: Ed Westwick is Penshoppe's New Lead Endorser
The new face of the Philippines’ leading fashion brand PENSHOPPE is none other than international star ED WESTWICK, better known the world over as Chuck Bass, an overly confident and sexy bad boy, in the popular television series "Gossip Girl," from Josh Schwartz ("The O.C."), based on the tremendously popular book series about privileged teenagers who attend an elite private school in New York City.
The announcement was recently confirmed by PENSHOPPE Brand Director Alex Mendoza stating that, “the selection of (Westwick) was for the British-born actor to headline the brand’s 2011/12 campaign in the Philippines as well as to introduce a fresh new face that will represent PENSHOPPE’s new and revitalized image,” he explained. “We believe it is time to appoint someone on an international scale. It’s time to show everyone that PENSHOPPE is upgrading itself to international levels. Someone like Ed fits the mindset and is admired by our market.”
Since the introduction of his bad boy character Chuck Bass in the popular series Gossip Girl in 2007, his alter ego has made a unique style impression that has since landed him in magazine covers as well as a style copied by men the world over.
“On its 25th year, PENSHOPPE is proud to have actor Ed Westwick as our headliner. His presence and charisma will definitely wake the Philippines to the fact that what is originally Philippine made can also be worn proudly by a worldwide icon as well as people around the world.”
Ed is set to fly to Manila first week of June to shoot the campaign with Australian fashion photographer Darren Tieste in cooperation with international publicity firm PR Asia Worldwide. The actor will endorse PENSHOPPE’s pre-Holiday 2011 to Summer 2012 collection. Mendoza shares, “Ed will embody the free and easy, sophisticated casual style that the brand is known for.”