Tuesday, October 1, 2019

Designed and Calculated Move

Image courtesy of www.economictimes.indiatimes.com

One saying in the entertainment industry is that regardless of the news about celebrities, the item is still publicity. Thus, good or bad has no demarcation line as long as a celebrity is talked about and is in the headlines. Being talked about leads to familiarity and subsequently, interest. Interest leads to more audiences, too. Moreover, social media reactions are free, as netizens have the freedom to react, like, and share, which means, generating increase in awareness.

An opportunity presented itself as a way to make Network Talents (NT) generate interest. When an issue involving NT was relayed to the think tanks, a decision was allegedly made between letting the issue dissipate into oblivion or milk it down to the last drop. The latter option was chosen.

The strategy had to be done, as the production team was still unhappy with the recall of a project. The team felt that the project might not last long if it fails to gain viewership and win over its rivals in the timeslot. Disappointment has been filling the production room, as, lately, ratings have not been favorable. Expectations have not been met, even with big stars heading the cast. Although some shows are surviving, pride is always at stake when it comes to ratings. Besides, the said project has already been heavily invested with a good story and an interesting cast.  

To stir awareness, the incident was picked up and posted in social media. The buzz was created. However, attempting to create the buzz was a risky strategy, as the plan could have backfired against NT. If the decision to play up the issue worked, then the ratings game would be exciting. Apparently, the timeline is to talk about the incident for about a week to give a boost to the ratings, that is, if the strategy will be successful.

‘Strategy is, at some level, the ability to predict what's going to happen, but it's also about understanding the context in which it is being formulated. And then you have to be open-minded to the fact that you're not going to get it right at the very beginning.’ –  Martin Dempsey

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55 comments:

  1. Replies
    1. There’s no issue involving any of the casts in that show.

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    2. Hindi siya yan dahil wala naman siyang malaking issue.

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    3. Wala namang big stars sa show nya?

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    4. Walang issue yan bess. Sa kabilang bakod madami doon hahaha

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    5. Wrong. Walang hanash sa show nya.

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    6. more of R and K ng KaH. sila yung may pilit na issue..."An opportunity presented itself as a way to make Network Talents (NT) generate interest" - pinalaki nila yung issue - pero fail pa rin, kasi the who ba naman uang mga yan? in other words nagamit yung isang celeb...e hindi naman kasi interesante ang NT na yan e.

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    7. Excuse me lang ha! Walang issue si A!!!

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  2. Replies
    1. Milk it down to the last drop. Ginatasan nga nang todo todo ni K at R si A. Gamit na gamit si A. Di na nahiya ang dalawang ito.

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    2. It's kaF M and K issue. Please read. Existing na yung show but with low ratings
      "Disappointment has been filling the production room, as, lately, ratings have not been favorable."

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  3. Replies
    1. di naman interesting ang cast nila

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    2. Isang malaking check!

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    3. 2:10 but considered "big" stars na sila sa network nila kaya yon ginamit na clue, yes this K and R.

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    4. Please read every detail. The show is existing before so it can't be K&R. "Disappointment has been filling the production room, as, lately, ratings have not been favorable."
      Parang mas kaF M&K incident

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  4. Is this C? Kasi bumaba ang rating.

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    Replies
    1. Alam mong si K and R ito. In denial.

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  5. Hahaha KAF to, hulaan nyo na lng mga scandals na pinag gagawa para mapag usapan.. Alam na this! Lolss

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    Replies
    1. Mukha mas desperate ang kaH. Though hindi naman talaga sila interesting. :)

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    2. nagre-rate naman mga shows g KAF. KaH ito...

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    3. Alam mo na this a si K & R ang mga iyo. Shameless.

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  6. R K all KaH desperate moves ha di nag backfire talaga na may gamitan na nangyari.

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    Replies
    1. RATINGS DAW IHA!! SAAN ANG RATINGS?? KAKAUMPISA LANG HAHAHA.. YUNG MGA TARDS TALAGA ANG HIHINA NG READING COMPRESHENSION LOLSS...

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  7. Mga KaH ito NT- R &K, issue involving A

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  8. lol i knew it, it was all for promo!! i'm so disappointed

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  9. kawawa naman si A!

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  10. K and R show hasn't started yet. It's not them.

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    Replies
    1. hahaha hahahaha hahaha promo pa more ang tawag dyan hahahah

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  11. May show ba ngayon sila K & R?

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    Replies
    1. Meron. And may big stars na kasama. it’s them.

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    2. oo wala kayo remote?

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  12. I knew it! Sabi ko na nga ba medyo shady ung issue. Hahaha ayaw ko naman kay A pero grabe gamitan. Desperate moves tong kaH para may pantapat sa kabila.

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  13. I think the issue did really happen and for sure naging talk sa bakod nila, kaso ginamit ng network yong issue for rating purposes. Hay naku. Imagine spilling this teeny tiny tea then biglang mag e-explode ng ganon.

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  14. ay may mahihina ang reading comprehension

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  15. well she really belittled them tama lang yan

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  16. Kung sana maayos pakikitungo ni A e d wala sanang gamitan lol

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  17. Madali lng naman sabhin “ay wait may gagawin ako talk to u next time” Kaso d kaya ni A dahil mataas tingin sa sarili

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  18. Mga classmates! Basa basa din. For the ratings daw e di pa nga nag start ang show nila K and R. And look at the title, wala dun initial nila. Iba to! Labas na ang pers honor.

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  19. K at M. KaF show na kakatapos lang.

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  20. hindi ito K & R dahil ang show nila eh hindi pa nag e air..mag lipat kyo ng channel para alam nyo. kaF itong BI.

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    Replies
    1. HAHAHA KAYA NGA BESS ANG HIHINA NG UTAK NG TARDS NG KABILA LOLSSS

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  21. Sabi sa BI nagstart na ang show. Di pa nman dw pinapalabas show nina K&R. Sila din sana hula ko pero parang mali. Da hu sina NT?

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  22. Replies
    1. Bingo! di naman nakatulong sa ratings yung controversy kuno

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  23. Its D and A. KAH yan. Biglang matatapos na yung show

    ReplyDelete

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