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Tuesday, November 8, 2016

Repost: TNT AlDub Campaign Wins Int’l Award

Image courtesy of www.smart.com.ph


The AlDub campaign of Smart Communications’ mainstream market brand TNT won Best Operator Marketing Campaign at the Global Telecoms Awards ceremony held recently in London.

Produced by industry publication Telecoms.com, this awards program recognizes innovation and excellence in the global telecommunications industry.

The TNT AlDub campaign won for being the most effective marketing campaign of the year in terms of business benefits. TNT delivered above business expectations by combining enjoyable and relatable content with well-timed market-relevant offers and insightful engagement through endorsement by well-loved celebrities.

Smart’s GigaSurf50 campaign was also shortlisted for the award, along with Accenture and Vodafone UK’s Ready Business Indicator, and Telecom Fiji’s Connect WIFI campaign.

TNT’s AlDub campaign featured the hugely popular love team of Alden Richards and Maine “Yaya Dub” Mendoza. As the TV couple communicated via Twitter and Instagram exchanges, TNT found them to be the perfect brand ambassadors as it started to target a more digital savvy-market. The pair also represented TNT’s core values of being fun, sociable, accessible, and youthful.

TNT launched a promo that enabled its subscribers to augment their existing prepaid calls and texts with basic internet offers for a minimal amount. By texting EXTEND to 4545, they could add 24 hours of validity to selected offers for a minimal P5 fee.

For traditional call and text users, TNT offered the Alden and Maine Load Promos, which allowed unlimited calls and texts within the network. Both of these promos were extendable.

The integrated marketing campaign included a TV commercial which was also posted online, where it got a whopping 33.3 million views overnight and drove 3.1 million conversations.

TNT also launched a limited-edition AlDub SIM with free access to Twitter, as well as digital AlDub stickers.

Smart has won three citations from the Global Telecoms Awards, formerly known as the Telecoms.com Awards – Operator OTT Service Launch Award for SmartNet in February 2014, Green Technology Award for the Green Merchandising Program in December 2014, and Connecting the Unconnected Award for PowerApp in November 2015. 

101 comments:

  1. Congrats Alden and Maine and to all Aldub Nation...

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    1. Yup, CONGRATS indeed to the most effective endorsers!!!

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    2. Because they are the country's top and most effective endorsers today! Congrats Aldub! Maine's Kiss Campaign for BDO won an international award too! 👏🏻

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    3. As Alden once said, the possibiliities are possible. LOL. But seriously, congrats Maine, Alden, & TnT, & ADN, the no.1 fandom on earth.

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    4. I remember my excitement sa endorsement nila na ito. Aaaah, those were the days!

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  2. Yep, Alden & Maine are the most effective endorsers. PROVEN & TESTED.

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  3. Congrats! Happy for AlDub!

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  4. Aldub yan eh! Ang charming ni Maine. She hooked me in Aldub.

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  5. Congrats Mr. and Mrs. Richards! Stay happy, always.

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  6. congrats. game changer talaga

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  7. Wow Congrats, Another feather in the cap for ALDUB!

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  8. CONGRATZ Maine & Alden, from your proud fan from NY City!

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  9. Another award for ALDUB! Just one of many.

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  10. Ito ang loveteam na hindi nagke-"claim" ng international recognition, basta lumalabas na lang ang mga proofs.

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  11. You're really an angel Menggay.. you always make us to the TOP! Super proud of you ALDUB!!

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  12. Congrats Nicomaine & Richard, more awards to received!

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  13. May ganito pala? Congrats AlDub! Truly a global phenomenon! Proud of you always. Thank you to their endorsers for trusting our Maine & Alden 💕

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  14. You cant argue with this. That's effective endorsers.

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  15. Menggay is truly proven to have a Midas Touch! Everything she touches turns into gold!

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  16. The only LT who received so many awards in just 1 year! Galing!

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    1. Without claiming.

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    2. And legit international awards pa!

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    3. Indeed phenomenal and only Aldub

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  17. Wow congrats ALDUB! Kayo na talaga endorsement king and queen!

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  18. Congratulations Maine, Alden, TNT and the people behind this campaign who worked so hard to produce this globally competitive campaign. Cheers!

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  19. They were so blessed in many ways because of their good souls, congrats Maine & Alden.

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  20. Congrats MR. & Missus Richards

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  21. Yan ang award/recognition na walang hype nor "padding". Congrats!!

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  22. The LEGIT PHENOMENAL Loveteam. Sila lang and take note, hindi "self-proclaimed".

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  23. Great! this was great. so proud of Aldub!

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  24. pangalawa na ito...nanalo na rin ng Int'l. award ang McDo nila

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    1. So did their Nescafé ad

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    2. BDO ni maine, nanalo rin

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  25. 33.3M views overnight. nuff said. 😎

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    1. Wow! Ang galing! Ang cute kasi ng TVC nila. Congrats ALDub and TNT!

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  26. The legit showbiz's power endorsers! They've come a long way!

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  27. ang galing! effective endorser talaga

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  28. Congrats again! More awards to come for them.

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  29. Another award for ALDUB! Just one of many.

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  30. So happy and glad for them. I love Menggay to the moon and back!

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  31. Yung BDO kiss Campaign ni Menggay winner din yesterday and then this! Sunod sunod panalo nila ah!

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  32. Tested and proven to be the most effective endorsers. Grabeh kayo. Congrats aldub.

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  33. The ALDUB Effect, true phenomenal indeed.

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  34. Congratulations again to Maine and Alden. International award na naman yan....

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  35. Thank God for another award para sa beloved kong ALDUB!

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  36. Wondrin how many awards they won! Should be plenty

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  37. Another awesome recognition for Aldub!!!

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  38. basta aldub. galing

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  39. Wow nakaka proud naman sila!

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  40. Congrats mga Bibi's

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  41. It's a good thing I idolized the right LT! Congrats Aldub!

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  42. Congrats Nicomaine & Richard, slay those awards.

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  43. Another milestone for Maichard, congrats..

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  44. Congrats aldub and more blessings to come! Just keep your feet always planted on the ground.

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  45. Tested talaga ang AlDub ako nga binili ko lahat ng inendorse nila except Mirage, wala sa budget hahaha! Congrats!

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  46. Congrats, proud of you guys, from Team Visayas!

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  47. You are ROCKING it ALDUB!Phenomenal indeed!

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  48. Galing naman ng mga idols ko, more TVCs to come and more awards too

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  49. Congrats to ALDUB for bagging yet another international award.

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  50. Im just proud of them especially Menggay! Congrats again!

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  51. Aldub = high quality and high profits/returns

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  52. Congratulation to Aldub! More awards to conquer!

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  53. Congrats from your fans at Land Down Under!

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  54. Congrats ALDUB/ MAICHARD truly the only one phenomenal LT in PH more and more blessings bibis

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  55. Congrats Maine and Alden. Be humble always. We love you. From California

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  56. Congrats ALDUB!!!

    P.S. Nagulat ako FP sa Oppo ad mo!! Tagalang c Bae ang bumulaga pagbukas ko ng site mo. Mapapacheck lalo ako sa site mo.

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  57. Effective talaga ang Aldub❤️❤️❤️

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  58. Congrats ALDUB ! You're still the best endorsers. More power to you, both.

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  59. AlDub ako till now pero di ako naka TnT, pero super watch ang TVC...cute kasi

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  60. congrats mga bibis. Keep it up. Love you

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  61. Omg! Congratulations AlDub ❤️

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  62. congrats mga idol!

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  63. iba tlaga ang ALDUB! Phenomenal! di basta basta lng na LT

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  64. Congrats Alden & Maine, And also TNT. More blessings to come!!!

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  65. May good luck charm talaga ang phenomenal love team na Aldub. Congrats!

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  66. Congrats to my ever idols ALDUB!

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  67. Congrats ALDUB! Keep the fire rolling and win more award!

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  68. God bless them for this another award!

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  69. Galing naman!!! Alam ko nagbabasa ka dito Maine haha Congrats Aldub! 😚

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  70. Phenomenal LT strikes again! Congrats Aldub!

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  71. Philippines power endorser couple!Another achievement!

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  72. Nanalo din ang BDO KISSES commercial ni Maine sa ASEAN BANKER AWARD sbi watch daw may surprise sa March 2017!

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  73. WOAH!! Celebrate ALDUB NATION!!

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  74. Ang lakas na nila individually pero kapag magkasama. PASABOG!

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  75. Thank you TNT You for trusting AlDub!

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  76. uyyy congrats to both of you & to TNT

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  77. wow! Congrats!! Daming blessings, thank u Lord!

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  78. Congrats sa walang katapusang blessing!

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  79. Big thanks to TNT for always trusting ALDUB and congrats to them again!

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  80. Level up na ALDUB sa mga awards pang international na sila! Superb!!!

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  81. Im so happy for Nicomaine, she has come a long way! Another blessing for her.

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  82. Forever congrats to aldub, I believe there'll be more awards to conquer!

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  83. No doubt their the most bankable endorsers!

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  84. Another momentous occasion for aldub. congrats guys.

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  85. great job alden and maine congrts!!!

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  86. congrats again maine and alden what awards pa kaya di nyo napanalunan???

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  87. Great! Thanks TNT for alwys trusting maine & alden!

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  88. Wow award na naman?? Honestly pang ilan nayan!

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  89. No argument people but ALDUB is the best endorsers! period!

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