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Sunday, July 16, 2017
Saturday, July 15, 2017
Just Lacking Public Rapport
Local TV audiences often wonder why the competition among networks is no longer as exciting as it was a few years ago. There was a time when primetime ratings were highly coveted and dramas were competing for the attention of the audience. Moreover, celebrities on rival shows were assumed rivals as far as fans are concerned. However, the competition now seems to lack that fire, as one network is clearly ahead of the others.
An open secret of a top network is the way they develop unknowns into famous personalities. Stars bring in fans, fans bring in viewership, and high viewership brings in advertisers. Obviously, the network knows how to market its talents and make sure everyone is familiar with a newbie. Once a talent is realized to be attractive to fans, the management takes care of him/her by giving ample exposure on air and even in print. Sometimes, showbiz radio commentators mention certain names, which their listeners would then recall as well. Thus, the network exhausts all means, including social media, to make sure their talents have a sustaining fanbase.
Meanwhile, another network has its own share of stars, but somehow, they are not as popular as those of the other station. Some could even be more talented and better looking, but then, they do not attract as many followers. When Beautiful Celebrity (BC) was seen in an event in a mall, the audience did not seem to recognize who BC was. While she waved at the thin crowd, the people just politely returned the wave. No screams for her were heard, despite her amiable personality.
When BC joined her present network, much promise was seen given that her parents used to be a hot loveteam during their prime. The features of her parents blended well, and BC has the face and physique that easily makes her standout. Besides, she had already completed college, and the time seemed right to renew a career that started out when she was very young.
Although she was the lead performer in various day and primetime shows, she was still not as close to fans as possible. The opportunities to establish a more solid fanbase seemed to be left on her shoulder instead of her network helping her out. Thus, some of those who watched her at the mall believe that her network seems uninterested in investing in PR machinery that could transform many of their talents into bankable stars.
“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin
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Friday, July 14, 2017
Extended Patience is Demanded
The second type includes Versatile Actress (VA). In this category, actors are confident that they know what they should do in a scene even without detailed instructions from the director. While this situation gives more room for creativity on the part of the actor, conflicts can arise as demarcation lines for roles might be crossed.
Whenever VA comes to the set of her project, the staff is always on their toes, as she could suddenly change into an irate personality. Considered as a veteran, professionalism seems to have a different definition for her. Instead of reading the script for the taping, VA would ask one of the production members to narrate the situation to her. Then, she would take it upon herself to change the story as she wishes. If she is not granted her request, she threatens to quite.
One time, VA commented on the gloom in her tent. She wanted to make the tent happier. This odd request puzzled the production, as they had no idea how to make a ‘happy tent.’ Then, later on, she made a big deal when she noticed a horse near her tent. She hated the idea even though the horse was not really that bothersome. VA said she does not deserve to be near the horse, which was needed for the scene. So as not to allow VA to rant more than she should, the production billeted her to a nearby hotel.
That’s not all. VA would request for long vacations, which often cause panic to the staff because they have to either tape way ahead or revise the scripts to accommodate VA’s inability to shoot. Then, she resorts to blackmail by threatening to resign if her request is not granted. However, her haughtiness has affected even her Co-Stars (CS). When a shoot was scheduled in the morning, the staff was elated as VA and CS were available, but they were wrong. VA said she will be late because she has to take her pets on a walk.
Although VA is highly respected in the industry, the production team can only extend their patience as slowly they realize that the VA behind the scenes is quirky and hard to work with. Sadly, she seems to have forgotten that she started at the bottom and should realize that one should be cooperative and humble regardless of achievement.
‘Well, I think we tried very hard not to be overconfident, because when you get overconfident, that's when something snaps up and bites you.’ - Neil Armstrong
Follow @FashionPulis on Twitter for the latest update. Please continue to send your juicy stories to michaelsylim@gmail.com. Thank you very much for loving Fashion PULIS!
Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of Fashion PULIS. The management reserves the right to exclude comments that do not comply with the GUIDELINES in writing comments.
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