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Saturday, July 15, 2017

Just Lacking Public Rapport

Image courtesy of www.wikihow.com

Local TV audiences often wonder why the competition among networks is no longer as exciting as it was a few years ago. There was a time when primetime ratings were highly coveted and dramas were competing for the attention of the audience. Moreover, celebrities on rival shows were assumed rivals as far as fans are concerned. However, the competition now seems to lack that fire, as one network is clearly ahead of the others.

An open secret of a top network is the way they develop unknowns into famous personalities. Stars bring in fans, fans bring in viewership, and high viewership brings in advertisers. Obviously, the network knows how to market its talents and make sure everyone is familiar with a newbie. Once a talent is realized to be attractive to fans, the management takes care of him/her by giving ample exposure on air and even in print. Sometimes, showbiz radio commentators mention certain names, which their listeners would then recall as well. Thus, the network exhausts all means, including social media, to make sure their talents have a sustaining fanbase.

Meanwhile, another network has its own share of stars, but somehow, they are not as popular as those of the other station. Some could even be more talented and better looking, but then, they do not attract as many followers. When Beautiful Celebrity (BC) was seen in an event in a mall, the audience did not seem to recognize who BC was. While she waved at the thin crowd, the people just politely returned the wave. No screams for her were heard, despite her amiable personality.

When BC joined her present network, much promise was seen given that her parents used to be a hot loveteam during their prime. The features of her parents blended well, and BC has the face and physique that easily makes her standout. Besides, she had already completed college, and the time seemed right to renew a career that started out when she was very young.

Although she was the lead performer in various day and primetime shows, she was still not as close to fans as possible. The opportunities to establish a more solid fanbase seemed to be left on her shoulder instead of her network helping her out. Thus, some of those who watched her at the mall believe that her network seems uninterested in investing in PR machinery that could transform many of their talents into bankable stars.

“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin

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56 comments:

  1. Replies
    1. If only J tried the international modeling market, pwede pa kaysa sa acting siya. Sayang lang ang beautiful face niya, in fairness.

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    2. She's too short for international modeling.

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  2. BC - J of kaH nagagandahan din ako sa batang yan.. lipat ka na kaF teh..

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  3. Saan pa ba? Tagal ng problema nila yan. Hindi marunong mag market ng artista ever. Kahit yung mga sikat nilang artista pinababayaan lang kaya ayun kung hindi bumibitaw yung artista, nagkakasakit. Or nawawalan ng gana. Tapos Nauumay ang mga tao kasi halos ipagdudukan sayo maya't maya. Tapos pag umay na ang mga tao, goodbye na din dun sa kawawang artista haha

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    1. Teh ikaw na din nagsabi kung sikat yan hindi yan papabayaan. Lol

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    2. 8:57 hina ng comprehension mo teh lol!

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  4. J lipat ka na din sa kabila hehe mas sisikat ka. Sayang ang ganda mo dyan

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  5. J... sa tingen ko,sya ang pinakamaganda sa network nya,di pang-masa ang vibes nya kasi.. sayang kase mabait pa naman sya at good attitude plus matalino.

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  6. ang ganda nito, hindi retokada, graduate pa ng college. Sana mabigyan ito ng break.Ito dapat ang hinahangaan

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  7. Walang charm at appeal sa tao. Paano ansama din ng ugali nya

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    1. 1:02 Kaming fans magpapatunay na sobrang bait ni j.

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    2. 1:02, she interned in our agency nung student pa siya. FYI, wala siyang ere. Napakabait na bata.

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    3. 1:02 heto na namn itong hater na ito...ang lungkot siguro nang buhay mo te..try mo kayang magpaka positive minsan..ansaya lang nang feeling

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    4. J is my sister's friend. Jusko mabait. Masyadong mabait actually to the point na it's super hard to make her mad lol

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  8. J. Lakas kasi maka alta ng aura nya. Di sya tipong pang masa.

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  9. Hindi kasi pang local si bes, kahit ilipat mo siya sa Ka-F hindi talaga siya pang masa. I think she'd have a better chance if mag model siya internationally.

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    1. True..sayang sya.

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    2. don't get me wrong. she has a gorgeous face. maganda talaga tong batang 'to. pero i don't think she'll have a future in modeling either. hindi kasi sya katangkaran. i think she'd be better off is she transfers to the rival network. ang kaso nga lang, may bf. e ang tried and tested na nagkakaron ng malaking fanbase, loveteams. e the bf does not have a pang-masa appeal din. at hindi na fresh, in the sense na he's probably reached his peak several year ago na. so if she wants to succeed, switch to Ka-F, ditch the bf, find a competent LT (preferably someone who's not as good looking as her, but overcompensates with charm and acting chops).

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  10. J from KaH. Di talaga magaling mag promote ng talent ng KaH. She so beautiful. I think she'll do better as model. Pwedeng pang international.

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  11. Pang magazine lang ganda nya. Wala pang appeal sa masa

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    Replies
    1. I agree. siya yung tipong I don't dislike, but I don't like din. parang wala lang. as in wala.

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    2. Same here, I neither like nor dislike her. She's pretty though.

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  12. clue kay J mga besh pls. kaFtard me pero the chismosa in me wants to know whho she is

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  13. Magazine and ramp lang talaga sya maganda tingnan. Sa TV hosting pwede rin. Pero sa acting it's a little too much to a point she looks too cartoony. Hindi bagay magandang beauty nya sa actingan.

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  14. Kasi nga kashungahan ng mga tauhan at pr management ng network nya. Hindi marunong magmarket. Puro lang pagpose ng nakanguso at pagsquint ng eyes sa socmed. Malay gawin ang trabaho nila. Mahina sa marketing strategy Malay palitan na.

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  15. J. Saw her in a magazine spread and mas mukhang model pa siya sa kasama niya. Parang mas marami yatang magagandang talents sa kaH keysa sa kabila kaso hindi sila napo-promote unlike sa kabila na kahit boses lata nagkaka-album pa.

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    Replies
    1. Tumpak! Their PR Dept. and Talent agency arms mpstly wasted all those talented and potential stars in their stable. They should get an outside company for PR. Leave it to the professional before all your stars go to competition.

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    2. kaya nga in showbiz it's not just about the looks and talent honey.....

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    3. Winner sa boses lata, haha!

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    4. Bes kasi wala silang means to promote. Bakyaan levels

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  16. J ba itey?!...maganda kaso di mo alam kung san nakatingin ang mata?!...yun na! Paaaak!

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  17. Si J ba na babalitang bf ni R?

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  18. Maganda nga si J pero natatapangan ako sa mukha niya sa shows niya. Lalo na kilay. Dapat i-soften nila makeup niya.

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    Replies
    1. LOL. actually, yan din napansin ko; although hindi ko sure which part ang nagccause ng ganung effect sa face niya. now that you mentioned it, oo nga, kahit anong grooming ang gawin sa eyebrows niya parang ang kapal kapal ng dating.

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  19. This is J of kaH. Agree ako na she's one of the prettiest if not the prettiest on local TV right now. Infairness to her acting hindi rin naman patapon. But she's overly pretty for pinoy drama, sa totoo lang. She looks really good on print, kaso parang she's too old naman na to pursue a career in modelling...

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  20. Sa kaF kasi kahit mukhang arinola napapasikat. Sa KaH kahit yung pinakasikat na LT nila napapalaos. Di talaga sila magaling humawak ng talent.

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    Replies
    1. Arinola bwhaahhahahaha πŸ˜‚πŸ˜‚πŸ˜‚πŸ˜‚πŸ˜‚πŸ˜‚

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  21. Wala siyang solid fanbase sayang. OKs naman ang ratings ng TS niya.

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  22. Yan ang problema ng kaH. Hindi sila marunong sumabay sa panahon kahit imagery ng shows nila ang chaka.

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  23. I think J is so gorgeous even more than L. Magaling din naman sya but underrated nga.

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  24. J lipat ka sa kabila hanap ka lang ng gay exe na lalambingin panalo ka doon!

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  25. saw her in person too, pretty mukang manyika tas mejo tall, pedeng modelo,pede rin sumali sa beauty contest kse matalino nman yan e.

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  26. Si J ba ito present gf ni R? o

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    Replies
    1. Hindi pa nmn nya sinasagot si R

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  27. I got it the moment you mentioned the perfectly blended features. You are right. I saw J once and she is, indeed, exquisite. A sure head-turner. However, she is not even 5'6" to become an international model walking the runway. However, her doll-like face could sell cosmetics as the features take make-up very well.

    BAGAHOLIC 101

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  28. J... So anghands down talaga ka-F rules... Ang galing nila mag hone AT MAGBENTA ng talent. Di nila sinasalang hangga't di pa ready. Celebrities become ACTORS in Ka-F that's why I only watch their shows. Wako pakels s iba.

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  29. Ang wala o pangit na marketing kung meron man ang dahilan kung bakit ko pinanghihinayangan ang pag-ober da bakod ng favorite singer kong si J. 😒

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  30. Ewan ko ba sa network na to, hindi nagiinnovate. Naiwan sa makalumang panahon. Ayaw gumastos sa PR eh lalaki naman ang return kung magastos man. Nagalisan na yung mga sikat nilang artista tapos yung mga bago na may potential di naman nila mapasikat. TSK. Sayang.

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  31. Si J ito na pinilit pagkasyahin yung features sa mukha.

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