Wednesday, June 26, 2019

Repost: Movie Opening Day Moved to Friday, No First Day, Last Day Screening

Image courtesy of www.fdcp.ph

Source: www.fdcp.ph

Following several consultations with the film industry stakeholders and the public, the Film Development Council of the Philippines (FDCP) has released Memorandum Circular No. 2019-01 with Policies and Guidelines on the Theatrical Release of Films in Philippine Cinemas.

“This [Memorandum Circular] is the culmination of FDCP’s efforts to strengthen our industry practices and level the playing field for all our stakeholders—from film producers, to distributors, to our exhibitors, and even the audience—through a transparent and fair set of guidelines that addresses the gaps that have long plagued our industry when it comes to screening films in commercial theatres,” said FDCP Chairperson Liza Diño, who spearheaded meetings and dialogues regarding industry practices since she came to office in 2016. Following several formal consultations with producers, theatres, and distributors to draft the contents of the guidelines, a public consultation with stakeholders was also conducted last April 25, 2019 at the Cinematheque Centre Manila. Partner government agencies like the Department of the Interior and Local Government (DILG), the Movie and Television Review and Classification Board (MTRCB), the Department of Trade and Industry-Export Management Bureau (DTI-EMB), and the Office of the Presidential Legal Counsel and Spokesperson were also part of the dialogues and have lent support to the development of the guidelines.

To push for Philippine cinema’s growth and development, new policies have been introduced via the MC which applies to both local and foreign films, including the switching of the theatrical release of local and foreign films nationwide from Wednesday to Friday to accommodate more potential moviegoers during the weekend. Every film booked for theatrical release must also have a minimum run-length of at least seven (7) days. Moreover, the theater assignments will be guaranteed for the first three (3) days to avoid movies from getting pulled out of cinemas.

"Full screens" must be assigned to the film booked for the first three (3) days of its run. This means there will be no “screen splitting,” or a double booking and exhibition for a single theatre screen.

An equitable ratio between Filipino films and foreign films should also be observed in regular playdates to give local films a higher chance of being seen by the audience, except in cases where a national film festival, such as Pista ng Pelikulang Pilipino (PPP) and Metro Manila Film Festival (MMFF).

To encourage watching local films at the cinemas among the youth, the recommended national average movie ticket prices every Wednesdays for students of ages 18 years and below will now be priced at Two Hundred Pesos (P200.00) in Metro Manila and a maximum of One Hundred Fifty Pesos (P150.00) in provinces.

Meanwhile, films that have been theatrically released should only be screened to other platforms in the country only after a holdback period of one hundred fifty (150) days after the first day of exhibition to maximize the movies’ revenue opportunity in local cinemas.

After the full contents of the circular have been released in a national newspaper this June 25, the policies and guidelines will take effect fifteen (15) days thereafter.

41 comments:

  1. Nakoo.. mawawalan na ng dahilan yung ibang fandom na kesyo Wednesday daw kasi at nasa trabaho ang mga “professional” faney kaya mababa ang opening daw. Lol

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    1. Para sa pag-asenso, DIKTADURYA ang kelangan!

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    2. One can be a fan even without watching their idol's movies. Ang hirap ng buhay ngayon. May free TV naman. Hindi man lang maawa sa mga fans na nag papauto sa mga LTs at pa promo ng mga producer's maski mga walang kuwentang romcom story lang naman ang concept ng mga movies ng mga idols nila. Ang pinayayaman lang yung artista at producers nito.

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    3. 1:05 its their money to begin with. may choices naman siguro tayong lahat kung para kanino tayo magwawaldas ng pera. wag mong ipilit ang gusto mong mangyare, if its meant to be flop at ayaw ng movie goers sa movie na gusto momg ihain wala kang magagawa. pupunta ka ba ng sine para mag aral at kailangan mo ng mga mala albert einstein movie? magbasa ka ng libro hindi for school purposes ang cinehan. entertainment yan shunga. pa intellectual pa pero fan din naman ng loveteam keneme. lol

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    4. Ano bang akala nyo sa mga fans? Puro students? Baka magulat kayo mga boss nyo na pala yan.

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    5. 3:19 ang babaw naman ng tingin ng purpose mo sa panonood ng sine. May mga socially relevant na pinalalabas na kumikita din noh

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    6. 11:10 i never said na mababaw ang purpose niyan. for me its entertainment, kung gusto mo ng social relevant tumingin ka sa paligid mo or news. pumunta ka na cinehan para mag enjoy and its you choice kung anong movie ang panunuorin mo. hindi kababawan ang manuod ng romcom kung mag eenjoy ka. pleasure yan ng mga katulad kong kumakayod araw araw. hilig kasing manlibak ng iba dito sa romcom as if naman umunlad ang buhay dahil sa pinanuod na movie.

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  2. Actually, since nung tumaas sa p200 ang sine hindi na ko nanood. Unless yun lang talagang worth it cinematog & story wise

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    1. Sad but true. Dati afford kong maging updated sa new releases, kahit local or foreign. Ngayon kailangang piling-pili na lang papanoorin kasi ang mahal na. Anyway, I think this is a good move, more exposure sa local films. Good luck lang sa traffic lol

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    2. True. You would have to spend at least a minimum of 500 pesos per person kasi when watching movies -- movie ticket + snacks, excluding lunch or dinner before watching pa yan.

      Imagine if the whole family pa yan of at least 4-6 persons. Watching movies will cost you at least 2,000-4,000 pesos. Pandagdag sa electricity bill na yan.

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    3. True. Libangan namin ng bf ko and fam ko manood ng sine every weekend pero ngayon malimit na puro foreigns pa kasi kasawa ang mga LT movies. Except for like the Larawan or Rainbow Sunset mga ganun nalang type namin panoodin, madalang pa magpalabas ng mga ganun

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    4. 13 years ago pa below P100 ang sine (P60-80 sa SM). Taas ng inflation kaya konti na lang ang nanonood ng local films outside MMFF. Manonood ka lang talaga kapag maganda ang reviews at nag-viral siya.

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    5. Naalala ko inaya ako ng barkada ko manood kaya lang sold out na yung gusto namin panoodin then sabi nila yung movie nalang daw nung isang lt panoodin namin. Ay nako dai.. ikinain ko nalang talaga yung 250 pesos ko literal, may sobra pa! hindi na ko sumama. Maraming mararating ang p250 kesa manood ng basura film

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    6. Bukod sa sayang sa pers sayang din sa oras

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    7. Anon 2:41 bakit naman sayang oras? Nasa time management lang yan.

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    8. 1:07 plus parking fee, gasoline or grab, taxi or fx transpo expense pa yan

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  3. Wa epek,pag gusto ng tao manunuod,pag ayaw ayaw.

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  4. This is good. Baby steps kumbaga. Kaya sana mas marami ng magawa na quality films.

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  5. Finally! Good news!

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  6. I like it that they’re taking steps to encourage the local audience to watch. Sana, next time, they do something about the prices too! Maybe do a ‘pakyaw’ system. Let’s say, for the price of 4 tickets, you get 5. Or a value ticket option that includes select ‘meals’ or ‘snacks’. Don’t know if it’s being done that way na.

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    Replies
    1. Yan ang suggestion ni Ogie Diaz pero wa effect Yan kasi no one will spend their time watching movies non stop! Lahat ng tao nakatunganga sa mga phones, nasa social media, etc. Kahit sa ibang bansa di na gaanong mahilig manhood ng movies sa sine.

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  7. Eh di mag-adjust na yung playdate ng upcoming local movies like Hello Love, Goodbye at Family History?

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  8. Is that really the solution? Ako kahit anong day pa yan papanuorin ko basta quality movie at di gasgas na love story kasehodang di sikat artista. Ang mahal kaya sine now.

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    1. Siguro to give the film a chance - kasi kung diba pag mahina 3 days lang tanggal agad sa sinehan so that means wed-fri lang.. baka madagdagan kunti kita nila kung weekend ang 3 days span na yun haha

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  9. Sa presyo ng sine ngayon, talagang salang-sala lang yung panonoorin ng tao sa mall. Lalo na kung may pamilya ka na.

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    1. Tama. And vs hollywood films na grabe ang production quality, sulit ang bawat nood. Sa local bihira ang worth it. Sorry just telling the truth

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  10. Dapat babaan ang ticket price. kumikita naman ang sinehan sa pagpalabas ng commercials, na kung tutuusin wala dapat ads puro trailers lang.

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  11. Kahit ano pang araw ipalabasang sine pag ayaw ng tao ayaw nila , kung flop kung flop anuman ang araw ng palabas

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    Replies
    1. Factor din ang araw. Pag Friday kasi most working peeps and students nasa mood maglamyerda

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  12. No. Wala pa rin manonood. Masyadong mahal ang sine at ang mga malls sobrang taas ng patong. Dapat kasi may independent movie houses pa rin. Kaso pinatay na ng mga mall owners Kaya lugi lugi na lahat ng films na local. Kung ako sa mga local at indie filmmakers ididiretso ko na sa Netflix baka may chance pa kesa sa mga malls.

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  13. how about PWDs and Senior citizens? Monday and Tuesday pa rin ba ang free Movies?

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  14. Ok na rin to, at least may improvement. And ok din yung mas mababa ang bayad ng minor. Lalo na sa kids. :)

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  15. Kahit anong araw pa yan kung gusto talaga ng mga tao panoorin they'll go and watch it.

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  16. Kung basura pa din ang film never mind na lang. Sa iba ko na lang gagastusin pera ko.

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  17. Just accept the reality to satisfy casual viewers to go and pay for a cinema run given the other available viewing options in the home like Netflix. Millennials are also bias to the English language . #PinoyFilmsBiteTheDust

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  18. Sa hirap ng buhay ngayon at sa taas ng bilihin wala na ang demand sa panonood ng sine para sa mga pamilya. Yung iba na lang siguro pero isipin mo kung pamilya kayo na at least five members gagastos ka pa ba pumunta sa mall at manood? Ikakain na lang Nila Yan habang nagcecellphone.

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  19. Ako wala ako problema sa day.. kahit ano araw basta may pera at maganda ang film why not.. kaya lang kasi sa sobrang mahal na ng ticket kahit magamda yung film minsan pinanghihinayangan ko na din pagkagastusan. Sayang 200 and above,pambili ba yun ng pang 1 week na snacks ng bagets ko sa school nila

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  20. Hahahahaha....it won’t make any difference. Pinas movies are awful and horrible. Those are the real reasons why people don’t watch them.

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  21. Sorry, but I would rather spend my money watching high quality foreign movies than cheap and nothing-new pinas movies.

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  22. No thank you. My streaming service has hundreds of movies to choose from and with much better quality and stories. Panis na yang love theme, pabebe at pakilig movies na wala namang talents.

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  23. Omg, huwag na lang. Sa traffic pa lang, I don’t want to go na. Also, local movies have no quality and really bad acting. So sorry, huwag na.

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