Friday, September 7, 2018

Just a Big Disappointment

Image courtesy of www.gettyimages.com

A celebrity can truly feel that he/she has a budding career if a company has chosen him/her to be the face of its product. Not only does the company believe that the celebrity can influence people, the trust the firm gives to its endorser has more non-material value than the compensation itself. Of course, the pay is equal to the popularity in sales the company thinks the endorser can bring to the product.

Nonetheless, the basic requirement for a celebrity’s product endorsement is loyalty to the product. For example, if a celebrity is the face of a shoe brand, he/she should not be caught in public wearing another brand of shows while the contract is still alive. These days, companies consider the social media power of celebrity to be worthy of the high price they can compensate for promoting their product.

One of the hottest products these days tapped young Power Couple (PC) to promote their device. During the press launch, Female Half (FH) was seen taking photos and a lot of selfies. However, someone noticed that FH was using another brand of the device and not the one she was supposed to be endorsing at the launch. The Product Manager (PM) called the Management Team (MT) of FH and her Production Assistant (PA) was told to fix the matter

Apparently, FH gave the device she was supposed to endorse to her PA. So, she had to take it back and use the device to at least gain familiarity with the features. When the press started to ask questions about the product to FH, she could not come up with a decent answer. Similarly, Male Half (MH) behaved the same way. MH could not give a clear response when asked about their endorsement.

The power couple did not do their homework and came to the launch unprepared. The PM was infuriated as the device endorsers were not even familiar with the features. PM could only lash out at MT and remind them that the company paid PC handsomely and yet they were unable to deliver when needed. Thus, the camp of PC is worried as the renewal of their endorsement might be in jeopardy.

“Ethics is the key which opens big doors to business success. However, once it gets lost, the same access is locked forever. The newly acquired access gets eclipsed with lost reliability.” ― Priyavrat Thareja

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65 comments:

  1. Replies
    1. Oh my. Sila pa man din ang supportahan ko, lalo na si MH - super attractive and gwapo nya kasi. Pero thumbzdown cla dito - ano yun? Lazy lang to do their homework or just no time due to their busy scheds? Hayz... Nonetheless, still Im with MH - undoubtedly gwapo. :)

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  2. Nakakainsulto naman yun sa part ni PM. Tsk. Artista kayo, umarte nalang kayo gusto nyo product sa public, then etchapwera after. Naku, J&J. Kala mo naman si male J, san galing.

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  3. Uh-oh. So unprofessional! J and J ito. Yung trying hard, pa-sweet couple. Once a nega talaga, always a nega.

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  4. J, J - mga PDA ng taon!

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  5. Sila din naisip ko

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  6. PC - J and J

    Grabe nakakahiya naman. Kawawa naman ung team and yung company. Nagbabayad ng maayos tapos ganyan. Pwede ba 🙄 Pang ilang strike na ba to sa BI. Puro promo lang eh.

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  7. PC - J?
    FH - N?
    MH - J?

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    Replies
    1. power couple teh

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    2. Lol mali baks magkaiba si N at J ng brand na ineendorse. Sa BI, couple ang hinire.

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  8. J and J Obvious naman na para silang lost in space during the launch. Cancel na dapat ng brand ang endorsement nila. SAYANG lang. Pati sa endorsement kasi, fake.

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    Replies
    1. Dapat kse sinusuri muna nila endorsers nila, eh personality p lang ni FH eh alam na ang mgagusto nyan mga high end na brand. Tsaka dpat dinidiscuss nila maigi sa endorsers nyo

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    2. 11:21 for sure diniscuss na ng company sa dalawa kung ano dapat. At kahit hindi obvious naman na yung dapat gawin. Common decency lang na pagaralan nila yung product para sa launch may maiexplain sila. Hindi laging magaadjust yung company. Pwede naman yung team nung dalawa humingi ng tips at yung memo or what. Sinisisi lagi yung biktima eh. Sila na nga itong nagbigay ng way para sa dalawa sila parin may kasalanan sa kakulangan nila.

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  9. im guessing this is J and J, kaso power couple na ba sila? maybe older couples ito. married.

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    Replies
    1. young power couple daw, ang alam kong may phone endorsement na LT, si JxJ and KxD, so sino bang powerful dyan at mataas ang tf.

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    2. Power couple kasi malakas sa network, sunod sunod projects kahit waley ang mga outcome j&j ito

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    3. Well, this is definitely not K&D. They, especially K, are diligent and always does their homework regarding their endorsements. Ask them questions about the products and they will answer you flawlessly. Take it from someone who has worked with them several times.

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    4. E sino ba ang may history na nega LT alam mo na yan 2:07 😱

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    5. 7:36 flawlessly? Uhmmm uhmmm paki labas ang cue card

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  10. Replies
    1. Hindi sila to this time baks, wala na silang endorsement na magkasama sila. kaya J & J the power nega PDA couple!

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    2. teh wag mong ipilit mag kaiba ng endorsement si N and J wag kang nega!

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  11. J & J the fake couple

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    Replies
    1. Hindi sa power couple excuse me

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  12. J & J the unprofessional fake couple

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  13. Replies
    1. paano naging power couple eh buwag na nga ang tandem

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    2. Why always K? She is nice. Huwag mainggit.

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  14. J and J.. tsk tsk..

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  15. K & D power couple daw
    Wala pang power si J & J

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    Replies
    1. Lol try again love

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    2. Para maisingit lang talaga idol nya at dinown pa talaga si n at j

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  16. PC - J&J FH - J MH - J flop na nga may ganito pang ginawa.

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  17. Si J ito. May history na siya before.

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  18. not N and J kasi si guy lang ang may ineendorse na device now

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    Replies
    1. Parehas sila magkaibang brand

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  19. J and J. Nabakyaan ako sa product nung na-associate kay MH.

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  20. Ang naiisip ko lang na young PC na nage-endorse ng device na same brand ay sila J&J & L&E. Magka-ibang brand yung kela N&J eh. My guess: J&J.

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  21. J & J. Disappointed but not surprised.

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  22. J and J pa feeling real couple

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  23. PDA couple ng KaF Na j&j

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  24. They could have kept their previous endorsers whom did a great job and made their brand number one.

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  25. J&J pati paghawak sa device parang diring diri sila hahaha

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  26. Wag nila kasi tanggapin ang endorsement kung mababa tingin nila sa product. Obviously mababa tingin nila kasi binigay ni FH sa PA nya.

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  27. Naman tong mga to, ano ba namang magpanggap ng konti kahit sa launch lang sa laki ng binayad sa inyo dyan. Paano kayo makakaulit nyan. Tignan nyo ibang celebs na endorsers (na mas bigtime sa inyo take note) e tumatagal sa brand ng taon. Bakit? Kasi effective silang ambassadors. Pakita nyo namang worth it ang TF nyo

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  28. Replies
    1. Big X ka my dear. Never reported to be unprofessional these two. Try again.

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  29. J&j pala kala ko j and n. Sana inaral man lang nila for the sake of the interview. Saka binayaran k naman for that anuvey

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  30. Obviously the PC is K & D. Di naman power couple yung J&J.

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    Replies
    1. Excuse hanggang pangarap mo nalang yan. K and D are too professional to have issues like this. Sorry to disappoint you! 😅

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  31. Si MH talagang sabaw yan sumagot kaya hindi mapagkatiwalaan as an endorser. Si FH naman is witty but forgot to use common sense on this project.

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    Replies
    1. Kahit na sabaw, ma-appeal pa din sya at sya ay maka-masa kaya swak syang endorser ng products! Cute and handsome combined into one person! :)

      Delete

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