Sarah Geronimo is Jag's Latest Endorser

A world class talent deserves a world class denim brand. Just like how the Philippine’s own Sarah Geronimo, a simple girl that gracefully grew to become one of the most elite of talents that the country has to offer, is now the face of the leading jeans brand in the Philippines: JAG!

Since 1976, JAG has been the top choice in denim wear because of their dedication to providing each customer with nothing less than excellence in terms of quality, to go with its continuous innovation in the world of clothing. With their groundbreaking denim technology, JAG believes that the future of denim-wear is NOW. And it is only fitting that Sarah Geronimo is the new face of JAG!

Sarah Geronimo started her career as a shy young girl whose angelic voice inspired the Philippine public. Soon, her skyrocketing popularity made her venture into movies inevitable. She quickly showed that she was a natural actress, seamlessly shifting through an impressive range of emotions that belied her young age. Her romantic comedy movies were a box office smash, leaving audiences captivated.

As the years have gone by, Sarah has slowly transformed herself into a more mature artist, unafraid to take more risks and daring to break the mold. Clearly more confident in who she is, Sarah exudes an effortless sexiness that doesn't rely on the baring of the skin

And this is why Sarah is the ideal representation of what a JAG woman should be. Hand in hand, they are versatile. They are bold. They are fierce.

Together, Sarah and JAG are redefining the “New Sexy”.