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Friday, March 15, 2013

Fact: Top 8 Filipino Twitter Personalities All have Fake (Inactive?) Followers

According to Twitter Audit, all of the Top 8  Most Followed Filipino Celebrity On Twitter have "Fake" followers.  I am however clueless as to how Twitter Audit operationally defines "Fake" followers. I am guessing this refers to the  "Inactive" Twitter accounts.

It is also worth noting that that 7 out of the 8 in the  Most Followed Filipino Celebrity On Twitter list have more "Fake" followers than "Real" ones (@vicegandako has 1.25M "Fake" followers vs. his 1.29M "Real" ones).

I tried my account @FashionPulis and this was the result.
I also tried the Twitter accounts of some of the most famous international public personalities and this was what I got.
Having presented these data, does this mean that Twitter is not an effective marketing tool since many followers are inactive? This is definitely an interesting marketing research study that some of you might want want to delve into (paging my DLSU-Manila Marketing/Advertising graduating students).

Happy Twitter Auditing!!!

79 comments:

  1. Hahaha. Sayang ang hype sa pagkakaroon ni Anne ng 4M followers sa twitter.

    ReplyDelete
    Replies
    1. eh bakit wala pang makatalo kay Anne higitan ang 4m here?

      Delete
  2. If your account is public, you will easily get fake followers.

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  3. There are some bots that automatically generate followers for public twitter accounts.

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    Replies
    1. true, saka me software din para mag regenerate/create followers for you, or you can hire a programmer to do that..
      Soooo sayang lungs if pinagbabasehan lagi twitter followers. Not saying it's not effective pero di ba.. compare mo nalang cost of hiring a certain "twitter celebrity" (sabay fake pala followers lol) compare sa mag-ads ka na lang sa Facebook tapos mapipili mo pa yung target demographic na gusto mong makakita ng ads mo.

      Pero di naman siguro lahat ng inactive automatic fake. Like me, me twitter me and ang dami kong finafollow pero di rin ako nagttweet.. around 20 tweets lang ata mostly pag me raffle lang lol.

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    2. Socialbakers identifies fake or empty accounts based on a number of criteria. They include:
      •The ratio of following to followers is less than 50:1
      •Tweets repeatedly include spam phrases like diet, make money and work from home
      •Tweets are repeated more than three times
      •More than 90 percent of the account's tweets are retweets
      •More than 90 percent of tweets are links and the account has a following to followers ratio of 7:1 or greater.
      •The account has never tweeted

      Delete
  4. What's the big fuss about twitter and having many followers? If there are 10 milliom filipinos who use twitter, there are 90 million who don't. Seriously, twitter is very much hyped.

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    Replies
    1. my thoughts exactly.

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    2. twitter is used for business and marketing products globally. i mainly get clients and get my items sold through tweets

      Delete
  5. Kaya ba laging nananalo si Anne ?

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  6. sa lahat ng nabanggit sa itaas si vice ganda lang yung mas marami ang real followers kaysa sa fake.

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    Replies
    1. anong nangyayari sa mga readers dito, parang ang naduduling na...

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    2. What do u mean? Tama naman sya na si vice lang ang may marami na real kaysa fake

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  7. I have a twitter account but i'm not active. Naki osyoso lang ako dun! Hehe..

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    Replies
    1. me three! and ung inactive account ko na yun, finollow ko cna anne, angelicap, angellocsin, viceganda.ibig sbhin ba nian kabilang nako sa "fake"??! dhil lng once a month lng ako magipen ng twitter???!

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  8. OMG. What will happen to Anne's #4years4milliANNE trending topic?

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  9. mas maraming followers si Vice kaysA ni Anlandi

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    Replies
    1. Magintindi k ng maayos s binabasa mo teh! 1.3 kay anne at 1.2 ky vice.naman!

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    2. tama mas marami padin followers si dyosang anne... sa mga bitter, hanap talaga ng rason ah mali mali pa.

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  10. What? 28% real followers of FP? Hmmnn!

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  11. never naman naging effective marketing tool ang twitter since di naman lahat ng tao may twitter. iba pa rin ang power ang broadcast media over social media. mas maraming tao ang may telebisyon kesa sa mga taong may internet dahil mahirap na bansa ang pinas. di naman wifi zone ang buong pinas unlike korea. higit sa lahat, marami din tao ang kahit na may access sa internet, wala pa rin hilig sa social media. sa family namin, ako lang ang may twitter. sa barkada namin, tatlo lang kaming may twitter. ang iba nag-try pero umalis din kasi di nila ma-enjoy. hahaha. di daw kasi sila famous o tsismosa. siguro na-sensationalize lang talaga ang twitter. buti nga ang fb, talagang maraming pinoy users.

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    Replies
    1. Ang daming news stories na unang lumabas sa Twitter bago nabroadcast sa media. Why do you think most of our media practitioners are active on Twitter? Si FP na nga lang e kumukuha rin ng scoops doon. It is an effective communication tool, so it should follow that it's also effective for marketing.

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    2. Communication? Yes. With all the bunch of opinions you can get from there. Marketing? Nah. Very few are using it and most of them are bunch of wannabes. There are professionals, but these people don't really care about advertisements. They would care more about Nat'l news rather than showbiz/lifestyle chu chu. heckler, harold geronimo, people from the press(those who are not from showbiz), are the real influential twitter users because their market are those who can buy especially if the products are expensive.

      Delete
  12. This twitter audit is a cool app. Funny how these starlets make a big deal about having 4mm followers. Anyway, I checked out Krizzy_kalerqui... so far, only 14% of her followers are real. ~JBP

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  13. Mas maraming active followers si Vice kesa kay Angel? So siya dapat ang top 2? Kalerks. Parang eleksyon lang pala ito e... May mga ghost voters. lols

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  14. FP, do you think some of these celebs also bought followers? If you can, why can't they? It's just disappointing because some of them were treated as influential people because of their followers, they're not really influential pala.

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    Replies
    1. Yeah, I also suspect celebs bought followers, like those so called fans in the celebs forums. This is like sort of marketing themselves for endorsements.

      Delete
  15. Ha ha! Press releases hah! Baka nga isang tao lang to paiba iba lang ng username?

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    Replies
    1. you can change your twitter username pero it still counts as one. hindi ibig sabihin na nagpalit ka ng username you will be counted na as a new follower. if that is what you want, dapat gumawa ka ng bagong account which requires a new email address. imagine kung gaaano kadaming email accounts ang ginawa ng mga fakers para lang umabot sa milyon and followers ng idol nila.

      fake or not, they are still followers. kung naging inactive man, nag-abala pa rin sila na i-follow yung celeb at one point. may mga nagcomment dito na they have twitter account pero di sila active. so should they be called fake?

      and it happens to everyone, celebrity or not, local or foreign. even obama have fake followers. so what is the big fuzz?

      nasa tao na yun kung iko-consider niya ang isang personality as influential based on his/her twitter follower.

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    2. Tama! I have a twitter but i dont tweet everyday or in a month but i still check some of their twitter account for updates..if given the chance.

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  16. You'd be surprised at the cost some agencies here in the US charge just to create fake twitter accounts. It's all hype and fluff. Most of the times these fake accounts give leverage to projects in need of investors... It's BS really

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    Replies
    1. i guess for multi national businesses, a massive twitter following is a huge advantage so i can understand if they spend a lot on social media. but i don't see that working for local celebs. our local artistas "buying" twitter followers is just absurd.

      mas believable pa na mga loyal fantards lang ang gumawa ng multiple accounts para dumami ang followers ng mga idol nila.

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    2. ganyan na rin dito sa pinas lalo na sa mga online sellers.

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    3. Yong botohan nga nabibili ano pa kaya itong fake followers. I heard that you can pay 20 dollars to have 10k fake followers. Simply lang siguro kong bakit ginagawa ito nang ibang artista to have fake followers. Gusto nila na mapag usapan sila diba nang yari ito more than a month ago. Ibinalita ito sa pilipinas news kong sino sa mga artista ang pinaka maraming followers sa twitter? Yong iba gusto nila mag karoon pa sila nang more projects. Pag oras kasi na nalaman nang isang kompanya na maraming followers ang isang artista kukunin nila ito para mag endorse sa kompnaya nila. Aakalain kasi nang kompanyang ito na maraming fans itong artista. Tapos yong iba naman gumagawa nang kong anong mga drama sa twitter para maka hatak lang nang followers. Kong may dahilan ka para makakuha ka nang followers gagawin mo ang pinaka easy way out yon ay bumili nang fake followers.

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    4. anon 10:14 AM

      in otherwords, you think shunga at mga walang kukote ang mga companies or advertisers na binabase ang clout ng isang personality sa dami ng twitter followers? that's preposterous!

      fyi, maraming local celebrities ang walang twitter account pero marami pa ring projects at endorsements. so how would you explain that?

      Delete
  17. I just checked my Twitter account using this site, and it says that among my 32 followers, I have 2 fake followers. As far as I know, all my followers are real ones. How exactly do they know which are "real" and which are "fake"? I don't trust this Twitter Audit app, it's inaccurate.

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    Replies
    1. I think binibilang yung inactive users.

      -A

      Delete
  18. hahaha....full of fakers. good thinh i don't follow any of these fakers.

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  19. not only fake but also paid followers.

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  20. Kahit anong sabihin nyo 4 m pa rin followers ni Anne, fake or not! Pinoy crab mentality!

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  21. Maybe fake followers = lurkers? Those who visit public twitter accounts without actually following them..

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    Replies
    1. Fake accounts mean they don't even exist.

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  22. pano nmn malaman kung fake or not ung follower?

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    Replies
    1. because these accounts don't exist.

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  23. haynaku. i always knew this (gut feel) kasi parang i found it preposterous that all abs cbn stars had so many followers kuno tapos sa gma wala? logically pa, people who would use twitter/have access are people with money and honestly, many people with money just won't patronize local celebrities. even the box office records, i'm finding dubious. i watched sisterakas and i'm ASTOUNDED it was number one. it really really reinforced to my husband what he always says about Philippine movies (this after my making so much progress and watching filmworthy movies like doo bi doo, a secret affair, the mistress, temptation island which made me think maybe local movies weren't all that bad). i find it preposterous that anne has so many endorsements i can't even remember anymore which are hers (except for belo and smdc bec those are so visible).

    ReplyDelete
    Replies
    1. it's an app for crying out loud! it's not a survey conducted by a reputable accounting firm.

      almost all twitter accounts have fake followers according to this app. lady gaga, obama and even the pope emeritus benedict have them too (yes he has an official twitter account in case you didn't know).



      Delete
    2. Kung iche check ang number ng real followers ng mga kapamilya di hamak na mas marami pa rin ang followers nila compared sa mga kapupu. And im sure ang mga kapuso meron ding fake followers. So in the end mas marami pa ring twitter followers ang mga kapamilya.

      Delete
  24. puro mga taga 2 ang yan... strategy rin siguro nila yan para masabing mas sikat artist nila eh...

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  25. I wonder kung ilan ang real followers ni SUPERSTARMARIAN! dapat, mga parody accounts naman gawan mo ng stat FP :)

    ReplyDelete
    Replies
    1. Super effort ako. Ayan na un stats ni mars!

      112,007 Real
      51,269 Fake
      Followers

      69% Real

      Delete
  26. From twitteraudit:

    "About TwitterAudit

    Each audit takes a random sample of 5000 Twitter followers for a user and calculates a score for each follower. This score is based on number of tweets, date of the last tweet, and ratio of followers to friends. We use these scores to determine whether any given user is real or fake. Of course, this scoring method is not perfect but it is a good way to tell if someone with lots of followers is likely to have increased their follower count by inorganic, fraudulent, or dishonest means.

    TwitterAudit is not affiliated with Twitter in any way."

    So sampling ang gamit po using sample size of 5000, a 100% audit for those with followers below 5000. Medyo malaki ang magiging margin of error proportionally with increased number of followers.

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  27. I disagree with some commenters who are saying that Twitter is overrated or overhyped. It just hasn't caught on with Pinoy netizens yet. Give it a few more years and it will be big in the Philippines. Hindi pa kasi tayo nagsasawa sa Facebook dahil medyo nahuli ito ng dating sa atin.

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    Replies
    1. Hindi siguro. Sorry ha, kasi, as a commoner, alam na alam mo na maraming may FB dahil sa games w/c Twitter doesn't have. lols. At ilan tayong commoners sa bansa?

      Delete
    2. me nabasa na nga akong article na FB will be the next multiply in the future.twitter daw will replace FB...paano yan FP, pareho Kong walang account jan? upd8t nyo na lang aq ha.

      Delete
    3. wrong....twitter and facebook are down everywhere.

      Delete
  28. maybe twitter automatically checks the IP addresses of followers of a celebrity or of somebody's account. at least, releasing this twitter audit info application ay nag-paka-tutoo lang sila na hindi numero uno na social media ang twitter sa WorldWideWeb na tinatangkilik ng buong mundo!

    i have a twitter account but i don't use it. di ko kayang i-public ang diary ko na kulang na lang, pati pag dighay at pag utot ay kailangang i-tweet sa araw-araw tulad ng ibang celeb!

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  29. yun iba, gumagawa lang ng twitter para ipalabas na madami'ng fans ang idols nila...

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  30. panu na lng kaya sa mga kapupung starlet na may mga 100k followers lng? ibig sbhin nasa 50k lng pala??? hahahahah

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  31. I agree. I'm a Social Media Assistant in a US Marketing firm. We do all these. I'm not surprised at all.

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  32. e bakit ba naman kase naging achievement na yang pagkakaroon ng maraming twitter followers??!! tsk, tsk~~ tapos ang mg trending topics pa nowadays ARGH,so GRRR.

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  33. FAKERS!...hahaha!

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  34. How would they know if they are real or fake?

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  35. I work as a contractor from a freelance platform, and you can't imagine how many ad posts are there looking for a person who can generate thousands of FB Likers, and Twitter followers(Fixed-price for a X number of likers or followers). May software yata sila for that. Pwedeng bots or manual. Madaling trabaho sa mga less skilled freelancers. Bottom line, it's possible.

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  36. Frankly, Twitter is overrated and over hyped just like Anne and Vice.

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    Replies
    1. edi tangalin na lang ang twitter.

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    2. twitter is useless drivel just like the "celebrities" using them.

      Delete
  37. So twitter trending machine is real?

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    Replies
    1. twitter follows a certain algorithm to determine trending topics. it doesn't necessarily follow na pag maraming nag tweet about a certain topic eh magiging trending na.

      and the issue here is about fake followers which i think has nothing to do with trending topics.

      Delete
  38. ano yong fake followers? hindi ba yon tao?

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    Replies
    1. every twitter follower is a human being. at least that should be the case. twitter, just like many other websites, placed numerous security features in their registration process to prevent non human bots from creating accounts. one such feature is the need to verify an account using a valid email address.

      however, twitter has no way of controlling people who make multiple accounts so dyan pwedeng pumasok yung fake accounts. if only for the effort they have to go through bago makagawa ng twitter account eh hats off na ako sa mga fakers na gumagawa ng multiple accounts para lang mapadami ang followers ng idolo nila.

      Delete
  39. ako din nman hindi masyadong nagtutweet pero araw2x ko yun binubuksan pra mgbasa ng tweet ni krizzy at FP. yun lang after that log out na ako.

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  40. Buking! Expect these stars to mega explain. Ang yayabang, bumibili din pala ng followers. They are as fake as their b**bs!

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  41. even i do have twitter followers na hindi ko naman alam kung san nila ko nakita o mga dummy accounts na hindi ko alam sa nanggaling having said that,  I mean i love you FP because i read your blog 5x a day, i'm still a fan but doing this is like saving yourself from the issues around you and what's the point? you have advertisers they trust you enough so why explain.

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  42. hindi nyo na maiaalis na sikat talaga sila.

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  43. Fake personalities and their fake "followers", so what else is new.

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    Replies
    1. Fake physical attribute

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