Fashion PULIS

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Social media is a must for celebrities these days to ensure visibility and reach. Given that fans are all over social media, a celebrity must make sure he/she is actively engaging and maximizing the opportunity to be with them. Others have a social media manager who takes charge of posting as well as reading and replying to comments and direct messages, but other personalities take to the keypad themselves.

For example, Network Talent (NT) is among the celebrities who have a wide social media reach. Moreover, NT is among the top talents on the station’s list and the recipient of various important projects. His roles are marked and his projects are well-marketed by the management. Like a typical celebrity, NT has his social media accounts for his activities and endorsements. NT is active in his engagement to the delight of his fans. That is the problem.

NT is eager to respond to comments on his social media. One time, NT responded to an insinuating invitation. While NT might have thought his response was nonsense, his management thought otherwise. Allegedly, NT was reprimanded for his reply, which could affect his image as netizens can quickly interpret him and evolve stories based on his words. Thus, the exchange was taken down to prevent NT being branded an unsavory reputation.

‘Mindfulness means being awake. It means knowing what you are doing.’ − Jon Kabat-Zinn

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