Fashion PULIS

Sunday, September 9, 2018

Insta Scoop: Luis Manzano Answers Netizen for Making a Pass at Jessy Mendiola

Images courtesy of Instagram: senorita_jessy

Insta Scoop: Facebook Account of Robin Padilla Suspended

Images courtesy of Instagram: robinhoodpadilla

Insta Scoop: Glaiza de Castro's Reply to Ryza Cenon Fuels Speculations of Her Returning to ABS-CBN

Images courtesy of Instagram: iamryzacenon

Insta Scoop: Netizens Give Different Reactions on Seeing Ogie Alcasid with Michelle Van Eimeren

Images courtesy of Instagram: ogiealcasid

Saturday, September 8, 2018

Patronizing Attitude

Image courtesy of www.gettyimages.com

Whenever celebrities grace a special occasion in a town far away from the capital, some behave differently from the image they project in public. Away from the press and nosy cityfolk, celebrities would show their personality or the side that they think is apt for the audience.

During a town celebration, Known Celebrity (KC) and His Wife (HW) were invited to grace the occasion. Unknown to them, the people in the crowd comprised people coming from the town and from other places. Although KC and HW would often shuttle from this town to the capital, the event was an opportunity to observe the couple up close and personal. Whenever they are in the capital, they are usually with security and are hard to watch.

As the people gravitated to the couple, others noticed the difference in their behavior. Although he is the bigger celebrity, KC took time to pose with the crowd, do small talk, and make the people feel he was with them. KC was charismatic in dealing with people and impressing most of the crowd. By contrast, HW gave a different stance. She was aloof and hardly smiled at the crowd. She was physically present, but some people in the crowd felt she seemed bored and wanted to leave. She did not even make any eye contact with the audience. Worse, she made people feel how small they were with her attitude.

The couple’s humble beginnings moved KC and HW to work hard to achieve whatever they owned now. From being known simply as KC’s partner, HW was noticed and she eventually became a celebrity in her own right. With money coming in, HW started to dress in fashion and even developed a taste for high-end European bags.

As KC worked the crowd, HW made her presence felt by her negative attitude throughout the event.

‘Hypocrisy is not a way of getting back to the moral high ground. Pretending you're moral, saying you're moral is not the same as acting morally.’ – Alan Dershowitz

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FB Scoop: Sunshine Cruz Calls out Fake Account to Bash Her, Thinks Receipts Were Leaked With Blessings of 'Ex'

Image courtesy of Facebook: Sunshine Braden Cruz

Angelica Panganiban Says She Has Moved on from Her Ex, Wants to be 'Ninang'

Video courtesy of YouTube: Black Sheep Philippines

Nathalie Hart Thinks James Reid is Handsome, But She's Not Interested

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Insta Scoop: Kelsey Merritt is First Filipino to Walk in Victoria's Secret Fashion Show

Image courtesy of Instagram: kelseymerritt

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So excited to announce that @kelseymerritt will be the first Filipino to walk in the @victoriassecret Fashion Show. A big thank you to @johndavidpfeiffer ! #kelseymerritt #johnpfeiffer #victoriasecretfashionshow #vsfs2018 #filipino

A post shared by Supreme Management (@suprememgmt) on Sep 7, 2018 at 10:18am PDT

Image and Video courtesy of Instagram: suprememgmt

Insta Scoop: Kim Chiu Overexcited at Meeting Stephen Curry

Image courtesy of Twitter: prinsesachinita

Images courtesy of Instagram: chinitaprincess

FANGIRL ALERT, LODI @prinsesachinita! 😂 pic.twitter.com/5g3185zYHO

— Kim Chiu Global 💕 (@teamKCG) September 7, 2018

Video courtesy of Twitter: teamKCG

Tweet Scoop: Former PBB Housemate Say Alonzo Advices Kuya to 'Get More Interesting Housemates'

Image courtesy of Twitter: sayalonzo

Insta Scoop: 'The Hows of Us' Earns More than 400M

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Insta Scoop: Bela Padilla and Maja Salvador Greet 'Ang Probinsyano' on Its Third Anniversary

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Insta Scoop: Meet the Men of 'Los Bastardos'

Image courtesy of Instagram: juancarloscuenca

Who Wore It Better: Gigi Hadid vs. Anne Curtis

Image courtesy of Fashion PULIS reader

FB Scoop: Photos Show Cesar Montano Providing Support for Daughters

Images courtesy of Facebook: Tres Marias

Willie Revillame Teases ABS-CBN Celebrities on GMA's Higher Payment

Video courtesy of YouTube: Allan Diones

FB Scoop: Netizen Pokes Fun at Effects of 'Victor Magtanggol'

Images courtesy of Facebook: Coy Chopsuey

Friday, September 7, 2018

Just a Big Disappointment

Image courtesy of www.gettyimages.com

A celebrity can truly feel that he/she has a budding career if a company has chosen him/her to be the face of its product. Not only does the company believe that the celebrity can influence people, the trust the firm gives to its endorser has more non-material value than the compensation itself. Of course, the pay is equal to the popularity in sales the company thinks the endorser can bring to the product.

Nonetheless, the basic requirement for a celebrity’s product endorsement is loyalty to the product. For example, if a celebrity is the face of a shoe brand, he/she should not be caught in public wearing another brand of shows while the contract is still alive. These days, companies consider the social media power of celebrity to be worthy of the high price they can compensate for promoting their product.

One of the hottest products these days tapped young Power Couple (PC) to promote their device. During the press launch, Female Half (FH) was seen taking photos and a lot of selfies. However, someone noticed that FH was using another brand of the device and not the one she was supposed to be endorsing at the launch. The Product Manager (PM) called the Management Team (MT) of FH and her Production Assistant (PA) was told to fix the matter

Apparently, FH gave the device she was supposed to endorse to her PA. So, she had to take it back and use the device to at least gain familiarity with the features. When the press started to ask questions about the product to FH, she could not come up with a decent answer. Similarly, Male Half (MH) behaved the same way. MH could not give a clear response when asked about their endorsement.

The power couple did not do their homework and came to the launch unprepared. The PM was infuriated as the device endorsers were not even familiar with the features. PM could only lash out at MT and remind them that the company paid PC handsomely and yet they were unable to deliver when needed. Thus, the camp of PC is worried as the renewal of their endorsement might be in jeopardy.

“Ethics is the key which opens big doors to business success. However, once it gets lost, the same access is locked forever. The newly acquired access gets eclipsed with lost reliability.” ― Priyavrat Thareja