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Saturday, September 8, 2018
Friday, September 7, 2018
Just a Big Disappointment
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A celebrity can truly feel that he/she has a budding career if a company has chosen him/her to be the face of its product. Not only does the company believe that the celebrity can influence people, the trust the firm gives to its endorser has more non-material value than the compensation itself. Of course, the pay is equal to the popularity in sales the company thinks the endorser can bring to the product.
Nonetheless, the basic requirement for a celebrity’s product endorsement is loyalty to the product. For example, if a celebrity is the face of a shoe brand, he/she should not be caught in public wearing another brand of shows while the contract is still alive. These days, companies consider the social media power of celebrity to be worthy of the high price they can compensate for promoting their product.
One of the hottest products these days tapped young Power Couple (PC) to promote their device. During the press launch, Female Half (FH) was seen taking photos and a lot of selfies. However, someone noticed that FH was using another brand of the device and not the one she was supposed to be endorsing at the launch. The Product Manager (PM) called the Management Team (MT) of FH and her Production Assistant (PA) was told to fix the matter
Apparently, FH gave the device she was supposed to endorse to her PA. So, she had to take it back and use the device to at least gain familiarity with the features. When the press started to ask questions about the product to FH, she could not come up with a decent answer. Similarly, Male Half (MH) behaved the same way. MH could not give a clear response when asked about their endorsement.
The power couple did not do their homework and came to the launch unprepared. The PM was infuriated as the device endorsers were not even familiar with the features. PM could only lash out at MT and remind them that the company paid PC handsomely and yet they were unable to deliver when needed. Thus, the camp of PC is worried as the renewal of their endorsement might be in jeopardy.
“Ethics is the key which opens big doors to business success. However, once it gets lost, the same access is locked forever. The newly acquired access gets eclipsed with lost reliability.” ― Priyavrat Thareja
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Thursday, September 6, 2018
Cannot Just Laugh It Off
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Often, the older generation of celebrities have advised the younger ones not to make the mistakes they did at the height of their fame. They had money, relationships, power, and the belief that everything will last forever. Unfortunately, everything they had worked for could just disappear in the blink of an eye and they have learned this lesson too late.
For the current generations of entertainers, financial literacy is a priority. Having economic power at such a young age means one can buy the fancy things that society dictates them to have. In other words, some young celebrities spend on things that are expensive just so they would not be branded as cheapskates or tasteless. Fame does not last forever, as a career in the entertainment industry is only as good as the last successful project. If a project fails, then the celebrity ought to think fast to get up immediately.
When Talented Personality (TP) was achieving fame and fortune, he could demand almost anything he wanted. TP was very competent and articulate, and thus, was a prized talent for any network who needs someone who can act, sing, and host. His all-around abilities made TP sought after.
TP lived the life, as he had everything any ordinary person could hope for. One could not doubt that TP was earning much with his left and right projects. The expectation is that TP would have had enough savings for that rainy day. He probably did, but he did not factor a crucial detail in that configuration.
TP married Attractive Woman (AW) and the two were very much in love. AW managed to make TP settle down and focus on the important things in life. Thus, parties were scarce and any involvement in rough public behavior was stopped when TP realized he was serious with AW.
What TP did not realize is that loving AW came at a price and he could not do anything about it. Allegedly, the family of AW made themselves at home with the couple. Groceries would be carted off and TP had to lend financial help to make sure AW’s family would continue their lifestyle. While things seemed typical for a family, the situation was not like before the time TP met AW.
These days, the career of TP is in jeopardy. After his stint with a network program, his future remains uncertain. A discussion with an influential insider did not go as expected, which prompted TP to change his tune. Consequently, that discussion could snowball into a slowing down of projects, which could strain his wallet. Rumors have it that TP has debts he needs to pay off as well as the obligation to support the family of AW, as she no longer has work. People who know of TP’s situation are hoping that he would bounce back and get his financial matters straightened out. How they wished, TP had learned about frugality and living within his means from his late mentor.
‘Before you can become a millionaire, you must learn to think like one. You must learn how to motivate yourself to counter fear with courage. Making critical decisions about your career, business, investments and other resources conjures up fear, fear that is part of the process of becoming a financial success.’ Thomas J. Stanley
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Follow @FashionPulis on Twitter for the latest update. Please continue to send your juicy stories to michaelsylim@gmail.com. Thank you very much for loving Fashion PULIS!
Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of Fashion PULIS. The management reserves the right to exclude comments that do not comply with the GUIDELINES in writing comments.
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