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Wednesday, August 9, 2017

TNT Event Garners International Recognition

TNT endorsers Alden Richards and Maine Mendoza, with the brand’s local and international awards

Living up to its name, the TNT Super Panalo Day program of Smart Communications won an international award for displaying excellence in event management.

Held in February 2016 at the SM Mall of Asia Arena, TNT Super Panalo Day was a thanksgiving event for loyal and new customers of TNT, the value brand of Smart. It was meant to celebrate two TNT milestones – its 15-year legacy of empowering Filipinos with affordable call and text promos; and its digital shift into offering mobile internet services.

TNT Super Panalo Day will be recognized at the Golden World Awards (GWA) ceremony in Bulgaria this October. Established in 1990, the GWA is organized annually by the International Public Relations Association to recognize PR practices that meet international standards of excellence.

Thousands of customers attended the TNT Super Panalo Day, which brought together the brand’s biggest endorsers and ambassadors. The stellar line-up was led by action star Robin Padilla, the phenomenal AlDub tandem of Alden Richards and Maine Mendoza, and Tropang TNT basketball players.

Aside from entertaining the crowd, the event delivered “panalo” (winning) moments for them via exciting games and prizes. TNT also used the event to introduce its budget-friendly Tropa Apps offers. These allow customers to access their favorite apps like Facebook, Clash of Clans, and Viber for only P10.

“TNT always strives to provide its customers with ‘panalo’ moments through practical and meaningful services. Now, aside from having access to budget-friendly call and text services, TNT subscribers can use mobile internet to connect with loved ones, share stories, and access a host of information and services,” said TNT brand head Miriam Choa.

TNT Super Panalo Day proved to be an effective platform in communicating the brand’s mobile data offers. In the three months following the event, TNT recorded a 12% increase in mobile internet users, versus the three months preceding the celebration.

Earlier this year, TNT Super Panalo Day also received an Excellence Award at the Philippine Quill Awards, organized by the International Association of Business Communicators-Philippines.

Meanwhile, the AlDub for TNT campaign won a Quill Merit Award, as well as a Gold Anvil from the Public Relations Society of the Philippines.

Last year, it was named Best Operator Marketing Campaign at the Global Telecoms Awards ceremony held in London. This awards program is produced by industry publication Telecoms.com.

“We are honored by the international and local recognition that TNT has been receiving. We celebrate these ‘panalo’ moments with our customers, and promise to continue delivering value-packed and relevant services to them,” Choa said.

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I am overwhelmed to be sharing one of the most amazing experience of my life by far. I don't take that statement lightly because I had the privilege of doing many amazing things in my life. Getting this opportunity to be at the birth of Alas when Kylie gave birth to him. It is the most incredible thing I've ever witnessed and something I will never forget. On August 4 at 10:31PM we welcomed this little prince into the world. HELLO from the outsiiide — ALAS JOAQUIN šŸ‘¶šŸ¼ On that very moment, there was an undeniable energy taking over the delivery room that I can't describe. I've known and seen Kylie as a physically strong person, it was the first time I saw her so weak, shaking, in so much pain throughout her four days of laboring. Grateful for Irina, her birth doula, she has given Kylie emotional and physical support during and after labour. Kylie and AJ's birth plan was to deliver Alas through water birth and all natural, but like what Ms @marieltpadilla had said, Kylie fought so hard and did it her best but sometimes things are not in our control, Kylie's cervix did not dilate fully when they reached 8cm, so she decided to go w normal delivery. Seeing Alas for the first time was a beautiful moment for everyone in the room. It is true, that once the mother has finally seen her child, all the pain goes away, atleast for few precious minutes, Kylie even cut her umbilical cord and was able to stand and walk to check on Alas few hours after delivery. I'm so proud of you @kylienicolepadilla, this experience made me appreciate all the mothers in the world, specially my Mama all the more. ❤️ Grabe. Congratulations to you and to AJ @ajabrenica, nakakaproud kayong dalawa, I have so much respect for both of you, for AJ's great sacrifices and to you Kylie, for braving it all. Ang tapang mo, patuloy mo kaming napapabilib. God bless the three of you. So much love for your family. ❤️ -- You're next, Momma @padillaerika šŸ’›
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Tuesday, August 8, 2017

Offer Denied


After No Longer Famous Actor (NL) left them, The Fan (TF) was left beleaguered and unsure of what had just transpired. The choice was between being rude and not thinking, and TF could not believe NL could have been both at one time.

Although NL has long left his glory days, he is still very recognizable and would make heads turn. After all, at the height of his career, he was among the gorgeous and attractive talents the network had. However, as times changed, age caught up with NL and thus, casting him became difficult. The younger and more talented actors started their claiming of their status in the network. This situation eventually made the environment tougher for NL, who is not exactly an “A” actor. Impatient and failing to adjust to the times, NL left his network and tried his luck away from the entertainment industry.

NL tried various ventures even before he left the industry. He was admired for investing his savings in projects that gave employment to others. However, one wrong move and what he had worked hard for started to close one by one. Then, his career fluctuated and retirement seems to be quite attractive. Despite the years, however, his fans remained loyal to him.

One day, while dining at a restaurant, TF saw NL and requested if they could have a photo together. TF was excited as it is not every day that she would come across a celebrity. Asking permission from her companions, NL asked TF. Then, NL said that he would personally take the selfie with his phone. At first, it did not strike TF and the gesture was even thought to be considerate. However, TF and her companions realized that NL might be hinting that he does not want a selfie with anyone at all. After all, how would be send the photo from his phone to TF? When TF realized the meaning of the response of NL, she moved away and felt very disappointed.

‘Be careful what you wish for. It may turn out that making the wish was the only good part.’ ― Richelle E. Goodrich

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