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The popularity of social media has resulted in using the tool as a way to promote businesses. Subsequently, products targeted famous celebrities with many followers as endorsers. A celebrity just needs to post a photo or video of the said product, which can translate to awareness and sales.
In the past years, small business owners have reached out to various celebrities for help in gaining visibility for their products. Small business owners send their products, such as food, to celebrities. A photo showing a celebrity with the product is already a big help to these non-showbiz folks trying to make ends meet.
The simplest way to generate awareness is to tag the social media account of a celebrity. Some celebrities would click on the like or heart icon to show support and linger for a time in the post. Unfortunately, not all celebrities are generous. Small business Owner (SO) was disappointed at the action of a celebrity Business Advocate (BA). BA has been vocal in supporting small business owners, which made SO think of asking for help to generate awareness. When SO tagged BA, BA immediately removed the tagging. Such action sent out the message that BA was not true to the advocacy.
‘I often wonder why the whole world is so prone to generalise. Generalisations are seldom if ever true and are usually utterly inaccurate.’ ― Agatha Christie
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