Geneva Cruz's ‘GEN EVOLUTION’ Concert All Set for Sept 13 at Music Museum

Gen Xers, Gen Zs, millennials and OPM fans will be on full party mode this coming Saturday, September 13, 8:00pm at the Music Museum, as Geneva Cruz finally pushes through with her ‘GEN EVOLUTION’ concert.

Put on your dancing shoes and flaunt your best moves amid a groove-inducing remix of chart-topping ‘90s hits. Get ready to sing and scream your hearts out while reprising some of your memorable OPM love songs and anthemic hits.

The much-awaited concert party celebrates her 35th anniversary in showbiz, which started when she burst into the limelight with Smokey Mountain, and eventually evolved into an electrifying concert livewire whose dynamic stage presence – not to mention her sensuous allure – gives a nod to iconic pop superstars such as Jennifer Lopez, Shakira, and Miley Cyrus.

Geneva is sure to bridge the generational divide as her timeless originals and electrifying renditions of ‘80s and ‘90s pop hits reunite OPM fans for a night of nostalgia – with a little help from her equally talented celebrity guests.

“It’s finally pushing through!” Geneva exclaims. “I feel it’s high time to reacquaint the younger generation with my music and my brand of high-octane concert performance.”

Even beyond her string of hits including ‘I Like You,’ ‘Kailan,’ ‘Paraiso,’ ‘Anak ng Pasig, ‘Can This Be Love,’ and many more, Geneva has managed to level up her ‘A’ game by being a poster girl for women empowerment and social relevance.

As a fitness buff, she continues to defy age with her drop-dead-gorgeous looks and voluptuous curves – a product of rigorous workouts and a positive mindset.

As a staunch patriot, she is currently a proud reservist who earned her rank of sergeant in the Philippine Air Force’s Reserve Command last March 2022, and continues to support the organization’s medical missions, tree-planting and clean-up sorties, and other grassroots outreach projects.

Through her social media platforms, Geneva continues to inspire others with her ‘never say never’ approach to life – bravely taking on challenges and other lifelong stumbling blocks such as taking up swimming lessons or even participating in her first-ever triathlon (the 2024 Clark Triathlon Classic).

Geneva’s longtime manager, Arnold Vegafria, lauds her for always managing to reinvent herself and stay relevant, especially in an industry where new stars pop up overnight. 

He says, “Even as a young girl, she was always fierce. She was a fighter. She knew what she wanted, and she would fight for something that she truly believed in. And it’s amazing how even up to now, such a mindset has led her to accomplishing so many things – not just in music, but in finding her true calling and being a light that shines bright for others.”

Directed by Jeffrey Hidalgo, ‘GEN EVOLUTION’ is a production of ALV Events International and ALV Talent Circuit, with Nikko Rivera as musical director.

Tickets are available at TicketWorld and Music Museum.