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Thursday, October 20, 2022

Pia Wurtzbach Tops PH Instagram Influencer Earnings List

Image courtesy of www.netcredit.com

Image courtesy of Facebook: ABS-CBN News

95 comments:

  1. I'm surprised wala si Heart.
    ikaw na Pia, ikaw na already

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    Replies
    1. I think magaling lang ang pr nya mag-exaggerate about how rich she is but data says otherwise. Its like before din na never sya napasali sa top tax payer list.

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    2. 11:06 ganun na nga

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    3. 11:06 that or may magic na nagaganap sa pagfifile ng income.

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    4. 10:07 11:06 This is an incredibly distorted list. Wrong methodology was used, they based on # of followers then estimated the cost per follower. If you’re a brand manager you would know that # of followers no longer matters when pricing sponsored posts because that can be faked with bots. And labanan ngayon ay engagement and conversion clicks which they didn’t factor in their list.

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    5. 11:06pm kaya nga eh. So when a couple of news outlets put out a list of the net worth ng mga cast ng bling empire cast I found it hard to believe na 3M usd lang net worth ni Heart.

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    6. Heart, Bea or Vice Ganda rin, wala.

      Kim? Hindi naman viral or naging kilala kung may brands rin siya.

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    7. 2:13 AM even if you factor no. of engagement. Usually less than 20k ang likes ng sponsored ads nya. Unlike for example, nadine na hundreds of thousands pa din kahit sponsored.

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    8. 8:04 That may be true to some of her posts but you are only counting the declared sponsored posts. Heart and many other celebs use stealth marketing tactics, like her Get Ready With Me reels that rack up 100k in likes and hundreds, sometimes in comments. Do not forget the conversion rate too, which only the influencer and the brand knows the details. Bear in mind Heart has made products sell out several times simply by wearing them. That means the conversion rate is high.

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    9. 11:06 haven’t you heard of “fake it til you make it?”

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    10. 2:10 PM that may be the case but her net worth is still 3M USD so maybe these deals are not that lucrative.

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    11. 6:48 Oh honey, don’t believe everything you see on the internet. The only persons who know their real net worth ay yung celebrity and the accountant alone. No one in their right mind would give an obscure website access to their finances. Ang personal finances ko nga walang access family ko, why would I give it to an unknown website? Sandara debunked this just recently.

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    12. 648 baks, estimate lang din yan at nakabase sa mga nakadeklarang assets at endorsements. For sure, ang ibang artista may mga businesses pa yan at stakeholders. 😁

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  2. This kind of methodology is not accurate at all
    It's impossible, only the artist/management, accountant can only know what they're being paid per ad post

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    1. Yup, and for me hindi sya nakaka proud kung ako man artista. I think they would want it to be private if they had it their way. Baka masilip at pagbayarin pa sila ng tax.

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    2. True. Yung mga bigating artista natin dito wala jan.

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    3. Agree. Hindi kinonsider yung brand or product they are promoting. There’s really no way for us to know how much they were paid for unless we would copy the US na celebrities are obliged to disclose in their tax return kung mgkano nakukuha nila sa mga ganyan.

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    4. 11:23 hindi pa ba bigatin ang mga yan sayo?

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    5. 11:23 instagram platform earnings basehan ha, hindi showbiz star power and earnings.

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    6. 11:07 they should be paying tax noh

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  3. Replies
    1. Real talk lang. Kaya ayokong magdisclose ng nga ganitong mga info

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  4. Over naman yung 200, 100 million
    Though i agree malaki Bayad sa kanila, maybe per Instagram post let's say kathryn Bernardo A list star yan 2 to 4 million per post siguro, ibang usapan na at mas malaki syempre commercial/endorsement

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    Replies
    1. Oo nga 200M per post grabe naman

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    2. 10:43 hindi naman per post yan. 200m buong year nyang kita sa ig yan. pero di dapat dinidisclose ito.

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  5. Hello BIR paki check kung legit haha

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  6. Based daw ito sa dame nang followers dahil hindi naman mandatory na ideclare ang insta earning sa government

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    Replies
    1. I don’t think that’s a true statement.

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    2. This is not based on followers liza and anne has more followers than pia

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    3. Sabi sa website: no. of followers x fee per ad x no. of sponsored ads. So there, malamang mas malaki kita pag madalas magsponsored ad yung tao.

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    4. Niana G have more followers but she’s not on that list.

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    5. 10:47 Means Niana G has less sponsored ads na declared. The report said they only counted the posts with ad or paid partnership tags. From there inaccurate na agad results nila dahil hindi naman required sa Pilipjnas ang magdeclare kung sponsored or hindi sa post. Hindi gaya sa US and Europe na you have to.

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    6. 7:58 madalas mag sponsored ad pag maraming endorsement

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  7. Ang laki ng kinikita ng mga yan. BIR pakisilip ito

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  8. 100million?? Anu pa kikitain ng IG???

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  9. Ang laki pala ng mga kita nila, tas thank you lang sa mga likers yang mga yan lol..congrats likers πŸ˜‚πŸ˜‚πŸ˜‚

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    1. Ano naman kinalaman ng likers dito, pati pa ba naman yon.

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    2. 6:44 Oo malaki ang ambag ng mga likers

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  10. si marian lang ang kapuso ha

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  11. surprisingly, wala si vice or si angel locsin

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    1. Si sarah g din na puro ads lang laman ng instagram

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    2. Si Bea Alozo iniisip ko wala sa top 10

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    3. 12:25 baka base kasi sa likes yan, si bea kasi parang hindi na umaabot sa 100k yung mga naglalike sa ig post niya.

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    4. Angel locsin understandable wala she's not active and wala na masyado endorsement

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    5. Hindi active si Angel Locsin sa instagram kaya siguro wala sya.

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    6. Boring naman kasi yung IG ni Angel and besides hindi sya nagpo promote masyado ng brands dun. I heard di rin sya pala tanggap ng mga bigay bigay na mga product na ipo promote sa IG except sa mga matagal nya nang ini endorse like Mang Inasal.

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  12. Impossible to eh, talo pa nila yung mga celebrities sa Hollywood lol.

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    Replies
    1. Jusko pwede magbasa haha

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    2. dai nagbasa ka ba? rest of asia and oceania lang oh.. kaloka ka

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  13. In fairness kay Andrea Brillantes ha. Shocked to see wala sa list si Heart and Ivana.

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  14. Lol ang layo ni marian sa iba

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    Replies
    1. Hala, lahat na lang…
      Basta sana all padin ako kahit 2$ lang.

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    2. Nabababaan ka pa sa pwesto niya? Top 10 pa rin yan at million pa rin yan. Sa dami ng ig influencers at celebs para makapasok sa top 10 matindi na yun.

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    3. Lol isipin mo hindi nakaka layo if followers niya sa kanila pero ang baba nung sa kanya?

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    4. She’s not as active like the others na masipag magpost. More than x4 pa nga per day.

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    5. Eh yun ngang ibang expected, wala!

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  15. Projected earnings lang naman yan, hindi believable. Local companies don't shell out much compared to the ones in the US. Tsaka ilang percent ng followers lang ba ang may actual buying power dito.

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    Replies
    1. Maski nga sa likes, may 10 million followers pero hirap na hirap maka 1m na likes. Tapos dyan sa 1m iilang dyan ang may buying power. Pwera nlang kung everyday products yung iniendorse.

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    2. Mostly elite actresses with huge IG followers have the buying power.

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  16. Wow, sobrang laki pala ng kita nila sa ig? Totoo po kaya ito? Bakit po ganun kalaki ang kita? Curious lang po talaga :)

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  17. The methodology daw was, they get the top 10 most followed celebrities each country. Then binilang yung sponsored posts sa IG nila.

    Napaka unreliable. Paano yung artists na hindi nasa Top 10 most followed sa IG just the likes of Heart, Bea, Sarah and Vice na obviously mas maraming paid posts sa mga IG nila compare to some of those who are in the list?

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    Replies
    1. Agree sa apat na namention mo lalo na kay Sarah. Diba ang page nyan halos endorsements lang. πŸ˜‚ Lalo na c Vice, Maski saang platform ang daming followers nya.

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  18. BIR has enter the chat room πŸ’°πŸ’°πŸ’°

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  19. Nah the list is highly inaccurate kasi they limited their list with the top most followed Pinoy celebs. Pagdating sa influencer marketing, hindi na number of followers ang batayan, it’s engagement and conversion rate, and the latter only the celeb/talent agency and brand lang ang may alam. Walang may access sa info na yan, sila-sila lang and they have NDAs to prevent disclosure of such. Meron dyan hindi milyon ang following pero mataas ang rate kasi they have really good engagement and their audience has real buying power.

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  20. baka based sa followers. Sila mostly ung mrmeng followers. anu nlng ang mga ssunod png generation mging IG influencer nlng kau milyones ang kita... No sweat..

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  21. Maiba ako. Ang cute ng bangs ni Nadine dyan.

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  22. Real at credible po ba yang list o estimation lang po?

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  23. Sa dami ng endorsements ni Marian mula noon hanggang ngayon at lagi nasa list ng top celeb endorser at nasa highest paying tax parang maliit lang ang 4Million sa kanya. Hindi pa siya active sa showbiz ngayon.

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    Replies
    1. 2:51 based on post sa IG lng yan,konti lng kc paid ads/endorsement pinopost nya unlike ung iba na pag napost na nila today nxtweek may post ulit bg same ads at di sya masyadong mapost bka sa isang week 2-3 times lng sya may post.

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    2. Right, I doubt the authenticity of the list, local and small businesses mga post ng iba like Andrea haha! Hula hula lang yan! Dollar pa yan 😝

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    3. Consistency din yan
      Like mas cheaper sa iba pero every week meron
      Pero kay marian mahal Talent fee nya kaya once a month ganern

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  24. This is def a misrepresentation of their ig earnings! No one is making in the hundred of millionsπŸ˜‘ you would only know their true earnings if you know their TF for posting an ad.

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  25. The methodology used was by identifying sponsored posts which you will see in insta with the label ‘paid partnership’ or the hashtags #ad or #sponsored. Sa mga nagtatanong and surprised why Heart E is not on the list it’s because she endorses high end brands. These brands absolutely do not do ‘paid partnership or sponsored posts’. I used to work at a top marketing agency with HQ in Paris but on one SEA office. I was in the digital team. There is a completely different department that manages influencer marketing and the high end brands from retail to automotive do not do paid partnership posts, because they want their content to look organic. They do not want the concept of manufactured lifestyle hence they get influencers as ambassadors or representatives. Check the ads of Jisoo or lisa or other celebrities that have partnerships with the elite brands, never ever tagged yan as paid partnership. And these brands pay so much money for a much curated content THAT DOESN’T LOOK LIKE AN AD. They want a lifestyle based content and anything that screams ad or ‘paid partnership’ is a no no for us content creators or the soc med managers. They pay agencies great deal of money to keep their ads on brand and remain prestigious.

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    Replies
    1. Same! I worked in marketing too and there are definitely clients who want organic-looking content. Heart seems to use that technique a lot for the high-end brands she partners with. Yung local endorsements niya lang yung halatang ads.

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    2. 713 kaya pala yung Blackpink maski papuntang ariport naka Chanel like Jennie. Naloloka ako minsan sa mga outfit nya. πŸ˜‚ Sponsored pala ang ganyan at paid ads na rin.

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  26. I read their report. Ayun na nga, they said nilista nila 10 most followed celebs sa PH muna, calculated the cost per follower, then tsaka nila binilang mga sponsored post ng nasa top 10. So dahil sa ganong methodology, automatic wala na sa listahan sina Bea, Heart, Vice, and Angel dahil hindi naman sila kasali sa top 10. But to echo what others have said, unrealiable tong listahan na to kasi estimate lang nila based on their weird methodology. Wala naman silang access sa contracts ng celebs with the brands so hindi nila alam actual rate per post ng bawat influencer/artista.

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  27. Hala bakit wala sa list si Donnalyn 1million Bartolome?

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  28. Ang yaman ni Blythe. Ito ang tunay na unbothered. Kahit laging binabash lalong dumadami mga endorsement. I'm sure hindi based sa dami ng followers yan mas marami followers ni Anne kaysa kay Pia. It was computed based sa fee nila. Seguro mas mahal ang bayad kay Pia.

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    Replies
    1. Troll naniwala ka naman diyang million dollars $$$ , Andrea is just famous with Tiktok and nehga issues

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    2. Di naman credible yan. They're earning thru ads pero hindi ganyan kalaki sa estimate ng website na yan.

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  29. OAness. 100M kita sa Ig? Very misleading yan. Ano yan kada post ng ads 1million agad bayad. Kalokohan.

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  30. May tax naman po sila noh haha nakakahiya naman sa sinasahod kong wala pa sa dumi ng kuko ng na eearn nila pero may tax ako. Ang saket Pinas haha

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  31. Local celebs being paid Millions of Dollars tapos paid Ads, like Glutalipo, Everbilena, Chocomucho, Nutriboost, Nailspa, and other small businesses, πŸ’― not for real yan!!! 😝 Sa mga Hollywood big stars with global influence might be a liitle true.

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  32. Dahil dito ma audit ang mga yan kapag tax season na

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  33. BIR liked this lolz

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  34. Method and numbers unreliable, but, i like this post kasi meron small pic of Pia. Fan ako.

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  35. Paano po sila napili? Bukod sa madami nga silang followings

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  36. i think baka kaya top si Pia kasi she earns USD unlike sa iba na locally paid ads so peso ang bayad

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    Replies
    1. Madami sa paid ads ay local brands. Hindi sila magbabayad ng USD. May mali sa pag compute kasi impossible magbabayad ng ganyan kalaki parang lang sa isang post. Bihira din sa account niya na may paid ads sa taas ng ig niya. Bawal yun lalo na kung paid ads ang post

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  37. Totoo ba talaga na yan ang kita nila? Sana all

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  38. I think paid na pah advertise sa IG lang andito kaya nakkagulat ung iba na mejo mababa. hindi dito kasama outside ig

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  39. But of course :PPP

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