Must Orchestrate a Change in Her Image

Image courtesy of www.mindly.org

When she began her career, Persistent Talent (PT) showed much promise and viewers eagerly awaited if she would indeed earn her place among the well-loved and respected talents of the station. PT possesses one of the prettiest faces in the roster of talents and for a network to have given her the break indicates that she had much potential. PT started at a young age and the network slowly built her up.

As a teen, one hit came after another even though these were short exposures. Step by step, PT was carving her name. Then, a major break was given to her, and starring in a soap was the dream of the tens of talents in her network. With high expectations, PT was pressured to deliver. After all, the said project was the vehicle to launch her and other talents. Unfortunately, the project failed to deliver, but instead of putting PT in the freezer, the network gave her another project. Similar to the earlier one, PT was criticized for her lack of mass appeal.

However, the network was not giving up on PT and she showed how much she loved the business. Yet, behind the scenes, negative stories of her alleged haughtiness and indifference continued. While PT tried to address all these issue, her responses were still criticized. Soon, followers and bashers watched her every move closely. Bashers questioned every statement and truly picked on her. As more bashing came, PT had learned to respond without losing her composure. However, the bashers seemed to increase in number, and PT was caught between their flooding her social media accounts or her shutting down of her social media accounts. The latter was out of the question because every celebrity knows that social media accounts are ways to keep their presence in the consciousness of netizens.

After more projects and more candid statements, even her positive accomplishments invited bashing. The negative image alarmed her endorsements. Future endorsements allegedly wanted to back out, while her present major endorsement was already in panic. Luckily, the management of PT has an ace and a Powerful Insider (PI) made a call to an Influential Figure (IF). A statement coming from IF could improve the image of PT. Known as a staunch advocate, IF has convincing power, which PI hoped could deflate the negative image hounding PT. Thus, out of the blue, IF suddenly reacted to one of the issues hurled at PT. Soon, other major celebrities expressed support for PT. As expected, PI got what he wanted and IF was able to raise awareness to a significant issue. However, the measurement of success is indicated by the attitude of bashers towards PT.

‘The supreme art of war is to subdue the enemy without fighting.’ ― Sun Tzu

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