Tuesday, June 30, 2015

Sun Poised to Continue Outpacing Globe with Double-Digit Growth in Postpaid Subscribers


On the back of its strong first quarter figures, Sun is confident that it will continue outpacing rival network Globe Telecom, Inc. with double-digit growth in postpaid subscribers this year, affirming its position as the country’s fastest growing postpaid brand.

Sun dominated the mobile postpaid segment during the first quarter of 2015 with a remarkable 18 percent year-on-year growth in its postpaid subscriber base, according to the latest disclosure of its parent firm PLDT. Meanwhile, Globe posted a 9 percent year-on-year growth in terms of postpaid subscriber base over the same period.

“Sun’s stellar performance in the postpaid segment has been hugely driven by feature-packed plans that give subscribers unbeatable value for their money,” said Sun Vice President Joel Lumanlan.

“We are very confident that Sun will sustain this momentum of double-digit growth and outpace its direct competitor as we roll out highly competitive products that appeal to the wise spender in every Filipino. Sun’s strategy has always been simple: empower Filipinos with a much better choice for their mobile services,” he added. 

Choose Better campaign

This strategy resonates in Sun’s newly launched ‘Choose Better’ campaign, which encourages mobile users to rethink their options, cut through all the fluff and settle for the choice that offers the better value.

Under the campaign, Sun is pushing Sun Best Value Plan 450, an entry-level postpaid plan which already comes with a free Android phone plus a monthly pack of unlimited Sun calls and texts; 20 hours of mobile surfing; free Freebook, and 250 texts to other networks.

On the other hand, Sun offers broadband users with Non Stop Surf Plan 450, which provides nonstop surfing; additional 1GB data for data streaming; and another 1GB music streaming on the Spinnr app.

As part of its aggressive campaign, Sun is also boosting its prepaid offers like Super Loaded Call &Text Unlimited 100 (which features unlimited calls to Sun, Smart and Talk ‘N Text; unlimited texts to all networks; and 100MB data now valid for 7 days), and its prepaid broadband pack Non Stop Surf 25 (which now includes 50MB data for light online activities; 25MB data allowance for heavy online activities’ and 300MB worth of content Spinnr, valid for one day).

Fastest growing postpaid brand in 2014 

In 2014, Sun emerged as the fastest growing postpaid brand in the country after posting a remarkable 16 percent year-on-year growth in terms of subscriber base, compared to the 12 percent growth posted by Globe over the same period.

9 comments:

  1. Maganda nga ang sun. User for 5 years na. Okay naman pati cs nila accomodating sobra - dd kenya

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  2. Globe anyare!!! Kumain na kayo ng alikabok! Gising gising naman dyan. Tama na tutulog sa kangkungan. Be competitive in offering your phone plans! - Mama Charot

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  3. I would like to believe this. Kasi sobrang dami kong nabasang negative feedback about Globe specially yung mga fraudulent charges nila both on postpaid and prepaid accounts. I myself experienced Globe's crazy antic of overcharging me on my postpaid broadband account.

    I hope Sun will expand its network in provincial areas. This will bolster up their customer base and truly lead the telco race.

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    1. A friend of mine was sent a bill for 80K while on roaming for 5 days by Globe . When she paid it out of panic they told her after 2 days ay mam 8k ang bill. We will just credit to your account. Sorry we cannot refund She also wasn't allowed to get a new phone out of that credit. Her bill is 999 a month so she is tied to Globe for what? 5 years? Grabe sila!

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  4. Been using Sun net for about a decade now and its really Good!

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  5. Go go go! Sun ! More power!

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  6. Globe's idea of the new Lifestyle plan backfired. Because of their greed Smart made a subscriber out of me with the Freedom Plan. Sun and Smart have the wonderful sim only 249/250 plan. Yan mukhang pera kasi si Globe tapos ang gulang pa. They should come up with a counterpart for Freedom plan or Sim only.

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  7. UMAYOS AYOS NA KASI KAYO GLOBE LAGI NALANG AKO WALANG SIGNAL!!

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  8. Been globe post-paid subscriber for 12yrs but i have new sun number and its time to say goodbye to globe..lech*ng custmr service kc

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