Image courtesy of www.coloribus.com
Product endorsers can have a huge impact on one's business. A respected celebrity can add both credibility and value to a product, and paves the way for instant recall even to an unknown or untried brand. An endorser is thus expected to send a message to the public that she/he is indeed a believer and user of the product being endorsed.
Actress Endorser AE and her manager HM were at the press launch of her latest endorsement -- a new perfume brand PB. The endorsement made AE several million pesos richer in talent fee, among other perks that came with it. When talent and manager arrived at the venue, there were the usual exchange of pleasanties with everybody present.
When the PB company's Vice President VP arrived, as a show of courtesy, AE approached him and extended a handshake before she did the customary "beso-beso." Suddenly, the VP stopped and paused for a few seconds. Being the company top gun, he knew and smelled AE's perfume which was not PB that they were launching which AE was paid to promote and endorse.
VP was visibly annoyed -- to him that was a spectacular oversight. VP called HM and chided him for his negligence over AE's blunder. HM was so embarrassed and apologized profusely. Immediately, HM went back to the table he shared with AE and some company executives. Very quietly and discreetly, he told her what the VP told him and scolded her for not wearing the company's perfume on its launching day at that. AE who is not known to be mindful of etiquette, quickly retorted, in full earshot of the company executives seated on the table, " Eh kasi naman Momsy, ayaw ni **** (name of her bf) na gamitin ko yung pabango kasi amoy p*kp*k daw. Mag-aamoy p*kp*k daw ako pag ginamit ko!"
Can you guess what happened next?
"A woman's perfume tells more about her than her handwriting. " ― Christian Dior
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