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For some celebrities, owning a luxury bag is a way of saying that he/she has made it. A branded bag says a lot, such as a status symbol for the owner. In certain instances, celebrities even benefit from their social media presence and endorsements. Sellers can be generous and send their high-end products for visibility in a celebrity’s account. What is worth more than buying a luxury bag is receiving one for free.
Unboxing has become a trend and social media influencers know that such videos receive as many views as the product itself. Thus, it is no longer surprising for celebrity influencers to make their unboxing videos to maximize the views and visibility of the seller/giver.
Now comes the problem, that is, when netizens view the influencer’s post, they start writing negative and positive comments. Most influencers ignore comments but in the case of Celebrity Influencer (CI), her presentation ought to be given the benefit of doubt.
An eagle-eyed netizen expressed worry that CI might have given space to an inauthentic product that was featured in her social media. The product was eye-catching and liked by celebrities and followers. What worried the netizen was that the product might not be the brand it presents itself to be. Nonetheless, CI might not even know herself that what she had might not be the real thing, especially if it were given as a gift.
‘People don't know that they don't know. Remember that before you hold it against them.’ ― Akiroq Brost
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