Fashion PULIS

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Endorsers have the responsibility to ensure they believe in the product and the best way to show this belief is by using the endorsed product. Only in that way can the endorsers verify the positive effects, and consequently, encourage buyers. Moreover, having an endorsement is a commitment to exclusivity. The endorser should not be seen using another brand while still under contract.

This Lively Endorser (LE) promoted various products online. Her presentations amassed steady views, which indicated her effectiveness in promoting products and generating sales. When netizens noticed her fit body, LE said that was the result of a certain product. LE was showing off the alleged effect of the product in her showcase.

However, LE was seen with a Medical Expert (ME) specializing in weight loss. Allegedly, LE saw ME for a weight loss program and got herself a shot. Was ME the real secret of her now shapely body? Was the endorsed product really doing as it promised? Now, why was LE in ME’s workplace in the first place? More importantly, was LE doing a disservice to the customers who believed her pitch for the product?

‘As long as you keep secrets and suppress information, you are fundamentally at war with yourself…The critical issue is allowing yourself to know what you know. That takes an enormous amount of courage.’ ― Bessel A. van der Kolk

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