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Thursday, April 12, 2018

Go and Reach Your Peace

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Young Celebrity (YC) must be on cloud nine these days, as a big network has allegedly said that as soon as she could and everything has been cleared in her present network, influential people will find ways to sign her up. Her camp has been sending feelers to the big network that she wants to transfer. YC is among the most promising talents of her present network and is even at the top of the favorites of management. Thus, her future is assured in her present network, but she remains unhappy.

YC has beautiful features, the height, and the talent. Beyond her physical beauty is her social media popularity. YC’s followers ranks among the most numerous in the local scene. The present network capitalized on promoting her with Another Promising actor (AP) and their loveteam has gained a respectable number of fans. However, somewhere along the way, the two could not really click on the personal level, and thus, they had to go on separate projects. When they were finally reunited, in a project, the fans were elated, of course. Then, things ended and questions that had no answers yet were raised.

The unhappiness of YC stems from feelings of discontent. She allegedly feels that the network is not promoting her well enough, which makes her underrated in terms of popularity. For instance, when she went to a mall, no one recognized her, not even the sales personnel. At the same time, Comedian Host (CH) was there and more people went to him for selfies. It was only when CH called her out loud that the customers gave her the second look and started to connect the name with her face.

Besides, YC wants to explore other fields that her present network does not seem to prioritize. She wants to make movies, but there are no offers yet. Then, she also wants to perform on stage and push her talent. Moreover, she wants to be at the level of the big network’s prized female talents, to whom she feels like a second-placer. YC wants to achieve what transferees have achieved in the big network as well.

As an aside, YC is allegedly feeling bullied by Sexy Actress (SA) and Talented Personality (TP). SA and TP are way older than YC and were ones the favorites of the management. When YC came into the picture, SA and TP felt they suddenly fell from grace. Ironically, SA and TP are even rumored to be sending feelers to the big network, too. The question is who among them will be successful in moving away or would there be a fourth personality who could have already gotten ahead of them? Let’s just wait and see.

‘It happens to everyone as they grow up. You find out who you are and what you want, and then you realize that people you've known forever don't see things the way you do. So you keep the wonderful memories, but find yourself moving on.’ ― Nicholas Sparks

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The official statement from the company's president Lisa Gokongwei-Cheng.

With over 20 million unique monthly users visiting its 15 websites and 33 million more fans following its brands on social media platforms, Summit Media is now the Philippines’ leading digital lifestyle network, and one of the top two local digital media companies in the country. Its expertise in creating data-informed quality content has allowed it to reach digital audiences comprising more than 25% of the country’s Internet population.

This month, Summit Media completes its full digital transformation. The 450-strong company can now be called "digital-first" as it bids farewell to its magazine past, closing the six remaining print editions of brands already thriving online as Cosmo.ph, Preview.ph, Pep.ph, Topgear.com.ph, FHM.com.ph, and Townandcountry.ph.

Summit Media president Lisa Gokongwei-Cheng said in an official statement: “As we embark on our new journey towards a wholly digital future, we look back at the values that made us successful, and one thing that stands out is our respect for our audiences. Our brands, each with its own strong voice and well-defined identity, have resonated with our audiences because they stand for something, which is why for 23 years, Summit published the most successful and well-loved magazines in the country’s history.

Today, we embrace the way our highly connected audiences now prefer to consume content. As we follow them from print to digital, we will continue our relentless pursuit and delivery of quality, up-to-the minute content and a dynamic and engaging editorial experience—this time, aided by data, which now pervades and informs many of our editorial decisions.

Being highly data-informed arms us with an even better understanding of our audiences, enabling us to create more stories that appeal to their minds and passions, and empowering us to help our advertisers craft effective messages relevant to their audiences. In the past three years, Summit Media has become the leading creator of digital native advertising content in the country, generating more volume than all our competitors combined. On top of this transformation, the company’s other pillars, Outside of Home (OOH) media, book publishing, and content marketing remain robust.

Summit Media was born auspiciously in an era of pulp and ink. We will always owe a debt of gratitude to the medium, to the brilliant teams whose dedication and efforts created magazines that excelled in that landscape, to the generations of loyal readers who not only supported their favorite brands but even imbibed their tenets and values, and to our advertisers, without whose partnership with and belief in us we would not have succeeded. Moving forward and into the future, we are excited as we continue to reinvent ourselves to become an even more compelling destination in a digital era where opportunities abound.”

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Wednesday, April 11, 2018

Just Another Plan

Image courtesy of www.goodhousekeeping.co.uk

If there’s a lesson the camp of Female Talent (FT) follows, it’s following the belief that a celebrity should always make himself/herself relevant. In other words, if no one talks about a celebrity, his/her presence might suddenly diminish in the consciousness of fans, and therefore, his/her career would be affected.

While FT is waiting for her next major project, her camp is worried that the lull might affect her popularity. As FT has proven her capability in the past, anyone who is familiar with showbiz knows that being out of sight will be out of the minds of fans. So, one day, fans were shocked at an odd post and various reactions started pouring in. Then, Dependable Partner (DP) started reacting as well, hinting that all is well. Still, the doubt lingers if the post was just done to stay afloat.

According to the grapevine, there is a deeper reason for making sure that DP stays focused on FT. With tables turned, the dynamics of DP and FT changed. Before, FT was in doubt at how she felt for DP, who was just a wannabee then. Now, things have changed. DP is very busy, while FT is still in the wings. DP is being recognized for his skill, while DP has nothing to show yet. In other words, FT seems to be behind DP these days.

Incidentally, DP asked permission if he could bring FT to an international romantic getaway. Her camp did not allow him, as they were going to be alone. This time, with FT into DP, the possibility that something might happen in the place is high. Of course, her camp cannot risk any possible life-changing event at this point of her young life.  

To make matters edgier, Rising Celebrity (RC) is getting into the picture as her partnership with DP is getting noticed. Then, RC has been winning recognitions in the international arena, which could boost her foothold in the network. Hence, if RC and DP become more popular, FT might again find herself in the cold. Even if RC has someone for show (SS), people speculate that her heart still has a special place for DP.

‘No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.’  -William Bernbach

Please abide by the GUIDELINES in writing comments if you want them to be posted. Initials and comments that are too explicit will not be accepted.

Follow @FashionPulis on Twitter for the latest update. Please continue to send your juicy stories to michaelsylim@gmail.com. Thank you very much for loving Fashion PULIS!

Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of Fashion PULIS. The management reserves the right to exclude comments that do not comply with the GUIDELINES in writing comments.

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