Image courtesy of Twitter: DaphneOP
Thursday, May 7, 2015
Fairest of Them All: Julia Barretto, Sarah Geronimo, Jane Oineza and Kim Chiu
Image courtesy of Fashion PULIS reader
Wednesday, May 6, 2015
Gotcha!
Image courtesy of www.myitforum.com
Why do companies hire celebrities to endorse and promote their brands? Are they really that effective in helping a product sell to its target market? Are celebrities supposed to walk the talk and actually use the product that they endorse? What happens if they don’t?
It’s true: Celebrity endorsements spell a huge difference for a brand. Understandably, advertisers are selective when it comes to personalities who will represent the image of their brands. Celebrities make mistakes. When they are involved in scandals, their public image crumble and these can adversely affect the brands that they endorse.
The public consumers also look after the endorser’s credibility, taking into account if the celebrity really uses the brand that she/he promotes.
It is an unspoken but common knowledge that not all celebrities are loyal to their brands or endorsements. This is especially true for any star who endorses several brands simultaneously. When a celebrity works with so many companies, credibility suffers. People will feel that the celebrity will endorse anything for the money.
Not using the product (if found out) is bad enough, but have you heard of a Celebrity Endorser CE who not only doesn’t use the brand but also badmouths the very product that she is supposed to promote? Unthinkable, but true!
CE is the face of an Android Brand AB. The company executives got her for a huge talent fee knowing that she can deliver to the public the supposed great promise that AB is. Or so they thought.
Reportedly, at her gym, CE had been overheard many times to compare the not-so-good qualities of AB versus the very cool features of a more popular Market Leader ML - its direct competitor. In her ‘kilometric’ note, CE had only big praises for ML, including the ease of using it in her work and activities. To the amusement and dismay of those who heard her, CE went as far as saying that ML fits her since it is more ‘sosyal,’ so unlike AB that seems to cater to the ‘jeje’ – her words.
Thinking about using a celebrity- endorser? Cool - but you may want to be very circumspect — it might be a potential land mine.
" Your reputation and integrity are everything. Follow through on what you say you're going to do. Your credibility can only be built over time, and it is built from the history of your words and actions." ~ Maria Razumich-Zec
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Fashion PULIS' Top 10 Best Dressed List at the Met Gala 2015
#1 Rosie Huntington-Whiteley in Atelier Versace
#2 Jennifer Lopez in Versace
#3 Beyonce in Givenchy
#4 Kendall Jenner in Calvin Klein
#5 Helen Mirren
#6 Lizzy Caplan in Donna Karan Atelier
#7 Claire Danes
# 8 Lily Aldridge in Carolina Herrera
#9 Amanda Seyfried in Givenchy
#10 Tang Wei in Burberry
Images courtesy of http://www.nytimes.com
Insta Scoop: Lea Salonga at Charlene Gonzalez's Birthday Celebration
Images courtesy of Instagram: itsmecharleneg
Insta Scoop: KC Concepcion is Honored by Los Angeles-Makati Sister City Organization
Images courtesy of Instagram: thisiskcconcepcion
Insta Scoop: Carla Abellana and Tom Rodriguez Shoot 'No Boyfriend Since Birth' Movie
Images courtesy of Instagram: iammhiko
Insta Scoop: Aubrey Miles' Message to Followers Who Dislike Her Workout Posts
Image courtesy of Instagram: milesaubrey
Fairest of Them All: Janella Salvador, Julia Barretto and Liza Soberano
Image courtesy of Instagram: starmagicphils
FB Scoop: Congresswoman Asks Friends Why Kiko Pangilinan's Adopted Son Looks Like Him
Image courtesy of Facebook
SM's Official Statement Regarding Bomb Scare
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Tweet Scoop: Angel Locsin Denies Her Comment about Floyd Mayweather was Racist
Images courtesy of Twitter: 143redangel
Insta Scoop: Carla Abellana Awed by Sarah Geronimo's Beauty
Image courtesy of Instagram: carlaangeline
Tuesday, May 5, 2015
She Became Her Food Taster
Image courtesy of www.toptenadvanced.blogspot.com
Surely, we are impressed by successful people, those who started out with nothing, but who struggled and hurdled life’s difficulties and come out smiling victors in the end. But more than anything, we are more astounded by people who, despite their huge success have remained humble by the trappings of fortune. Now, that is equally as impressive, if not more.
On the other side of the fence, however, are those who are drowned by the overwhelming status and new wealth at their disposal. As things go great, these people pound their chest, seek all the attention, as their lives and attitudes change overnight, too. There are a lot of these in our midst, and one of them is Bankable Star BS and the Person Handling PH her.
While BS' beginnings may not be poor by standards prior to her entry into showbiz, they were not wealthy by definition neither. It is safe to assume that the BS was neither poor nor rich. Therefore, we were flabbergasted when we heard that PH seems to display ridiculous demands in high falutin’ fashion not even the true ‘alta’ can muster.
BS was invited by old friends (who belong to the middle class) to a house party for a celebration. When BS asked PH’s permission, she was met with a half-hearted reply. PH argued that the party venue was not a ‘secured’ place, much unlike if it were in a hotel or in a gated village, to which PH would have readily agreed.
BS was persistent that she be allowed to go since they were her old friends anyway. PH eventually said yes, but on certain condition: that there should be no posting of photos on social media. BS agreed.
On the day of the party, BS was with PH and her PA (personal assistant). They were warmly welcomed by the hosts and the family treated BS with so much hospitality, like a really special guest. The hosts did not even allow BS and company go to the buffet station, instead the dishes were all served food on their table.
The hosts thought they did the right thing. Imagine their shock when they overheard PH ordering PA to be the food taster of the dishes served to confirm that it is safe for BS to eat. You bet, the hosts nearly fell off their seats.
When their “special guests” left, the hosts didn’t know what hit them. In their minds, they knew they only invited BS the celebrity and not the president or vice president of the Philippines. Thus they asked in chorus: “Where is the misplaced ego coming from?”
Maybe PH has the perfect answer.
“ Arrogance is a way for a person to cover up shame. After years of arrogance, the arrogant person is so out of touch, she truly doesn't know who she is. “ ~ John Bradshaw
Please abide by the GUIDELINES in writing comments if you want them to be posted. Initials and comments that are too explicit will not be accepted.
Follow @FashionPulis on Twitter for the latest update. Please continue to send your juicy stories to michaelsylim@gmail.com. Thank you very much for loving Fashion PULIS!
Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of Fashion PULIS. The management reserves the right to exclude comments that do not comply with the GUIDELINES in writing comments.
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