Images courtesy of Instagram/ Facebook: Jayda Avanzado
Wednesday, May 8, 2024
Insta Scoop: Jericho Rosales Turns Fan Mode as Ely Buendia Signs His Shoes
.jpg)
.jpg)
.jpg)
Images courtesy of Instagram: jerichorosalesofficial
Insta Scoop: Marco Gumabao Thanks Delivery Riders for Jobs Done Well
.jpg)
.jpg)
Images courtesy of Instagram: gumabaomarco
The Genius of Maja Salvador’s New Ad
“KERATIN PLUS?!?” If you saw the hilarious digital commercial making its rounds on the internet, I’m certain you heard Maja Salvador’s voice reading that line. Making an “ad you can hear,” Keratin Plus, a daily hair treatment product, recently launched a digital commercial with their newest endorser, celebrity actress and soon-to-be-mom, Maja Salvador.
The 15-second video opens with Maja’s gorgeous profile saying, “I feel beautiful because I treat my hair with keratin… KERATIN???” as she finger combs through her long, luscious hair. Dubbed the “Queen of Repeating Words”, the creatives behind this ad perfectly matched Maja’s natural quirk to the simple yet brilliant script.
But that’s not all there is to it. The “repeating words syndrome” is a distinctly Pinoy take on hifalutin words or sudden English speak. It’s a verbal mannerism that is widespread among Millennials and Gen Z, to soften the seriousness of a conversation, or to make fun of one’s self. It’s like an inside joke among fellow Pinoys and is translated as the “caps lock patanong culture” among younger netizens. Some go as far as gatekeeping the meme when others can’t seem to understand its context, but that’s what makes it funnier. The “dogshow humor” of the ad instantly caught its audience, trending among Facebook Community Groups and social media platforms. Some even claim it’s the official meme of 2024.
That’s easy, given the convenience of sharing online. The true success of the ad, however, is measured by how some people went out of their way to hunt for the product themselves. “The Living Meme,” as some netizens call it, has an effect on consumers, making them flock to their nearby groceries and sari sari stores to check out the Keratin Plus hair treatments and shampoos.
Check out these TikTokers proving that the ad is not just funny but highly effective, too:
Under the username @gaiapoly with over 500k followers and 22.1M likes, the female TikToker is seen walking inside a local grocery with her young nephew, Martin, who mimicked the commercial by repeating some of her words as she talks to the camera, vlogging their trip. “Kaloka ‘yung effect ni Ms. Maja Salvador sa pamangkin ko. Mapapa-Keratin Plus ka na lang talaga, bhie,” she said on her caption. They even inserted parts of the commercial on the TikTok video to show how they’re copying Maja’s lines.
Another result of the ad is how it has proven to have brand recall, as TikToker, Martin Leonard Chua who has 165k followers and over 5.5M likes, recorded his own “Keratin Plus moment” upon seeing the product while he did his personal grocery errands. “I’m seeing a live Twitter meme right now,” he shared, as he held up a bottle of Keratin Plus shampoo. “Keratin???,” he jokingly said, in the same manner Maja did in the commercial. “Ang funny ni Maja Salvador! [...] I’m so happy na nakita ko siya in person (pertaining to the product).”
As more people discover the brand through the entertaining advertisement, many share their positive reviews on these videos’ comments section.
There is power in advertising, yes—the wittier, the better. But what makes it exponentially powerful that captures loyal consumers is the truth about their claims, and this is something that users can testify about Keratin Plus, again and again.
Tuesday, May 7, 2024
Concerning Rumors
Image courtesy of www.istockphoto.com
According to the grapevine, a couple might be undergoing issues in their relationship. Male Partner (MP) has always been supportive of Female Half’s (FH) endeavors. MP and FH ran in the same showbiz circle of friends but each had diverse concerns in the industry. Both pursued other love interests and were linked with showbiz personalities. Before falling for each other, their relationships were serious.
Love indeed has its mysterious way of creeping into lives. After controversies, rumors started to link MP with FH. The thing is FH is quite private with her life. Hardly has she been involved in any news about being seen in bars or enjoying night life. By contrast, MP is like the life of the party as he is seen in places where one ought to be seen.
Some assumed that opposites do attract. Thus, was their case. With seemingly contrasting personalities, the two hit it off. Soon, they confirmed the rumors that they were already an official couple. Everyone was happy. Fans were elated as FH’s heart finally found forever. The wait was over, much like her contemporaries, who were already settled at that time.
Time passed. Sadly, rumors continued to hound their relationship, such as they were having trouble despite countless denials from friends. Despite the grapevine whispering problems happening between MP and FH, no one hopes this will end their love for each other.
‘If trouble comes when you least expect it then maybe the thing to do is to always expect it.’ ― Cormac McCarthy
Please abide by the GUIDELINES in writing comments if you want them to be posted. Initials and comments that are too explicit will not be accepted.Follow @FashionPulis on Twitter and @fashionpulis on Instagram. Please continue to send your juicy stories to fashionpulis2023@gmail.com. Thank you very much for loving Fashion PULIS!
Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of Fashion PULIS. The management reserves the right to exclude comments that do not comply with the GUIDELINES in writing comments.
Ogie Diaz Says He Understands Bea Alonzo's Right to File Cases, Liza Soberano's Reposting of Lawsuit News
Images courtesy of Instagram: beaalonzo, ogie_diaz, lizasoberano
Video courtesy of YouTube: Ogie Diaz Showbiz Update
Ian Veneracion Flips Female Audience During Pageant
SIR IAN WHAT THE FCK IS HAPPENING SIR?!!!! ðŸ˜ðŸ˜ðŸ˜ pic.twitter.com/MhHG7QTIU5
— ALTKapamilyaChannel (@AltKapamilyaCH) May 5, 2024
Images and Video courtesy of X: AltKapamilyaCH
Insta Scoop: Are They Still Together? Yen Santos Removes Birthday Post for Paolo Contis, Actor Still Follows Her
Images courtesy of Instagram: ysantos, paolo_contis
.jpg)
.jpg)
.jpg)
FAMAS Nominee List Released
Images courtesy of Instagram: starcinema, cornerstone
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
Images courtesy of Facebook: FAMAS
Miss Universe Sheynnis Palacios Moved as Filipinos Watch Her Parade, Cries as She Receives Nicaraguan Flag
.jpg)
.jpg)
Images courtesy of Instagram: themissuniverseph
@missuniversefrance During the parade in the Philippines a fan handed the Nicaraguan flag to Sheynnis, She couldn't hold back her tears 🥹🇳🇮 Sheynnis can no longer return to her Country after winning the Universal crown for her country due to reasons politics and the competition (if I'm not mistaken) his family had to flee this town of Natal for the USA, Love you Sheynnis ❤️ #missuniverse #foryou #missnicaragua #parati #missuniverse2023 #pourtoi #fyp #sheynnispalacios #parade #viral #missuniversenicaragua #pourtoi ♬ Another Love - Tom Odell
Video courtesy of TikTok: missuniversefrance
Insta Scoop: Maymay Entrata's Birthday Message, Prays for 'Constant Peace, Love, Hope, and Joy'
.jpg)
.jpg)
Images courtesy of Instagram: maymay
Tweet Scoop: Bianca Gonzalez Apologizes for Saying 'Housemates' Instead of 'Artists'
Bianca G. says Teen “Housemates” instead of “Artists” 😅 Excited na yata si Ate B. for PBB GEN 11 eh😆 @iamsuperbianca ok lang yan pretty ka naman as always! #TVT3final6 pic.twitter.com/VIQfONhuS8
— Pork Solomon | Bini_Maoy (@porksolomon) May 5, 2024
.jpg)
Images and Video from X: iamsuperbianca. porksolomon
Subscribe to:
Comments (Atom)
LinkWithin
