Fashion PULIS

Saturday, March 14, 2015

To Move or Repent

Image courtesy of www.blog.extreme-advice.com

No matter how talented an actor you are, no matter how many shows you have, no matter how much sponsors previously spoiled you with their products, still, a star’s affiliation with a major network is one deciding factor before sponsors/companies make things happen for you - their star endorser. Talented Actor TA belatedly found this out when he moved to another network. TA soon realized that the goodies coming from his sponsors became so much less than the usual.

TA left His Station HS albeit with a heavy heart. He had been with HS for years yet he felt that he was losing as an artist, no growth and income because projects were hardly coming by. The only option left for him was to move to Network B NB, believing that things would turn out for the better, but did it?

Reportedly, TA lost some endorsements/sponsorships when he made that big jump to the other fence. He was surprised that it happened in spite of some regular shows he has in NB. Turned out, his moving to NB was the culprit. Advertising agency relied on survey that showed that NB is a weak station.

Oh indeed, it’s not really just the actor’s popularity that the ad agencies are looking for, but far more important is the network “reach” for that matter. To them, it’s all business. Agency insider revealed that even when TA was given shows on NB, the fact that its international presence fell short of their requirement, they cannot sustain giving sponsorships to TA for such limited exposure.

To the future “movers,” there’s the caveat. Hear, hear! Don’t just roll with the punches. Take a tip and be armed. C’est la vie!

" An actor is not a machine, but they treat you like a machine - a money machine. " ~ Marilyn Monroe

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