Saturday, November 23, 2019

Repost: Annual Fashion Show of 'Victoria's Secret' Cancelled

Image courtesy of www.nytimes.com

Source: www.nytimes.com

A colorful spectacle of pop music, skimpy lingerie and some of the world’s most famous supermodels, the Victoria’s Secret fashion show had long been a ratings powerhouse and a prime-time marketing bonanza.

But after years of plummeting viewership, L Brands, the parent company of the lingerie company, announced on Thursday that it would no longer hold the fashion show this holiday season.

“We think it’s important to evolve the marketing of Victoria’s Secret,” Stuart Burgdoerfer, the chief financial officer of L Brands, said on an earnings call on Thursday.

Asked if the show would happen this year, he responded: “We’ll be communicating to customers, but nothing that I would say is similar in magnitude to the fashion show.”

The company announced in May that the show would no longer air on network television, but the comments on the earnings call were the first confirmation the event would be canceled entirely.

The decision came as Victoria’s Secret, long the leader in lingerie, has struggled to find its footing through multiple challenges. Consumers have come to see the brand as anachronistic, out of place in the #MeToo era as offering an objectifying view of female beauty. Sales have cratered for years, with more nimble competitors on the rise. And its longtime chief executive, Leslie H. Wexner, has come under scrutiny for his relationship with Jeffrey Epstein.

Last year, Edward Razek, then the chief marketing officer of L Brands, came under fire for saying transgender women should not star in the show. Mr. Razek, who apologized for the remarks, retired in August, soon after the company hired its first openly transgender model.

In October, Victoria’s Secret announced it was laying off about 15 percent of its employees, about 50 people, in its Columbus, Ohio, headquarters.

Though the fashion show was once enormously successful as a marketing tool, with more than 12 million people tuning in to the first show in 2001, viewership had drastically dropped in the last five years. An audience of 9.7 million in 2013 shrank to just 3.3 million last year.

The show was a fantasy of opulence, with crystal-encrusted lingerie on supermodels wearing giant wings. Some of pop music’s biggest stars performed.

But in the current social climate, it increasingly felt to some like it was from another era. Kate Upton, a former Victoria’s Secret model, criticized the fashion show on “Watch What Happens Live With Andy Cohen,” a Bravo TV program, when asked this week about rumors that it might be canceled.

“You know what, we’re sick of seeing the same body type,” she said. “You have to be body inclusive now. Every woman needs to be represented. Otherwise it’s a snoozefest.”

64 comments:

  1. Walang budget! bagsak ang business.

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    Replies
    1. You know nothing. The owner is in hot water. Kaloka

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    2. Owner was in the list of Epstein's black book.

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    3. oohhh, whats with the epstein's black book guys? Anyone?

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    4. Hahahahaha...it’s for tanders na lang kasi. Wala sila sa millennials, they don’t buy the hype.

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    5. Bankrupt na baks.

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  2. sad that they no longer showing! they are like goddesses to look up to. equivalent to unicorns if you are a kid

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  3. Real talk walang kinang na ang VS show..di tulad dati ng time nina giselle bundchen..ngayon mga pinipili nilang rarampa mga kilalang anak ng celebrities na lang

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    Replies
    1. It was the same theme always. People got tired of them. Yet their products are not that good. Very expensive but poor quality.

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    2. The VSFS lost its mystique when they started to hire insta models and models who were beautiful but lacked personality. Naging generic looking sila. Di tulad nong days nina Gisele, Naomi, Tyra, Natasha, etc. na talagang may personality when they walked the runway. At talagang nanatili ang pagiging high fashion kahit na naka lingerie. May mystique and sexiness pero may class. Pero starting 2014 puro pa cute at kiss sa cam na lang ginagawa ng halos lahat ng models. They also looked like girls na pang Pink Segment unlike the old times na the models looked women.

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    3. Agree with anon 8:11.

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    4. sobra on point ka sis.nalala kp yan na hinihintay pa nmen magbabarkada s ch23 tas magfafashion show sa room lng nmn.hehehe

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    5. True. Gone are the days when models are real supermodels. Politically correct na kasi masyado

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  4. Bat di nila ibalik ang dating konsepto..real model kukunin nila di yung mga anak ng celebrities.

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    1. Those children of celebrities are now the super models in the fashion world. You see them in all major shows during fashion weeks.

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    2. Can't. Masyadong madaming complaints from the politically correct crowd

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  5. Wala na kasing bagong ideas ang VSF. Parang rehash lang every year.

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    1. The MILLENIALS caused their downfall! Iba na ang mentality ng mga babae ngayon. They want a product that is more INCLUSIVE na hindi lang pang SUPERMODELS!!! MAJORITY of women does not have the body of a SUPERMODEL! Victoria Secret's Strategy was pure FANTASY more than REALITY!

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    2. 1105 but that's the brand eh. Mahirap kasi ung palagi nilang ipinipilit ang gsto nila sa isang brand na hindi naman yun ang forte.

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    3. 12:02 At the end of the day, VS IS A BUSINESS and they need to make SALES $$$ to survive and thrive! They want to make MONEY to have these expensive fashion shows and pay the SUPERMODELS!! Kuha mo?

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  6. Sayang si Kelsey. One Fashion show lang.

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  7. Aminin paulit ulit na lang kasi at wala ng hatak mga modelo nilang kinukuha ngayon ..unlike noon model material talag
    .giselle heide tyra..ngayon basta kilala kang anak ng artista pasok

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  8. Sorry for Kelsey nkaisang rampa Lang sya tas rookie pa.. kaya pala lipat apartment na nman sya

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    Replies
    1. At ano naman ang masama dun?

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    2. Paano mo nalaman na lumipat ng apartment si Kelsey?

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    3. At least naka rampa sya diba even if for the last time?Naabutan pa nya si Adriana Lima.I know some models who went to casting 3 times and did not make it.Baka naubos ang budget ng VS for models like Kendall and the Hadids. #justsaying

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    4. girl lilipat sya ng tirahan dahil mas gusto nya sa California dahil halos all year sunny/warm doon. Nagdecide na din yata sila ni Conor na mag move-in together. Atsaka mas madalas sya sa Cali kaya sayang lang bayad ng NYC apartment nya.

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  9. sad.. tradition ko yun manood yearly eapecially the many replays on tv every december. eversince na nagperform si rihanna sa 2012 vsfs. the most iconic, eversince then hindi na naoutdone yung year na yun. haaaaysss.

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  10. Awtss... Kelsey Merritt is sad.

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  11. Imbis na magwalgas sila ng pera dyan sa fashion show. Pagandahin na lang nila yung quality ng products nila. Ang mahal ng products nila pero yung quality wala. Brand name lang talaga babayaran. Gusto ko isuli yung mga binili ng mom ko para sa akin. Cute lang tignan.

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    Replies
    1. Yung mga bras nila tumatagal sakin, yung mga panties hindi, lagi pa nag roroll down.

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    2. Do you really think the products are internationally-made? Probably the materials, but the cost of labor is pretty high. They import the materials to countries that has low wages (including the ph) and label it with their brand. Business baby!

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    3. 4am yes puro underwear nga yung mga binili sa akin ng mom ko, cute lang pero di maganda quality. saka perfume na may mga fruity flavor dati. i remember 3 kind of perfume yun pero isa lang yung nagistuhan ko, the rest nakakahilo. As for the bras, di ko pa natatry so wala akong masabi dyan.

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    4. un underwire bra nila ok, si masakit sa boobs. tama ang hulma. unlike ng mga bras natin, kahit mahal, ang sakit sa side or umalim ng boobs.

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  12. Iba pa rin ang original VS angels, maraming tao ang naka-abang sa kanila. At saka ang mahal na ng VS merchandise. Di ako masusurprise kung mag-file ng bankruptcy.

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  13. Hahahahaha, nobody is watching it so cancelledt na. It’s outdated na kasi.

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    Replies
    1. True, too passé na, too outdated and too shallow.

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  14. That’s called evolution. Good riddance.

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  15. The quality of VS is sub standard. I bought underwear and it didn't last long. Poor quality and unrealistic marketing showing 6 footer models with perfect body as endorsers when majority of customers have average body.

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  16. Well, they are just wearing bras and parties anyway. What other designs can they come up with, with bras and panties?

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  17. Lol at kelsey merit. Sya yata ang jinx!!

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    Replies
    1. They’ve been losing money for years na baks, before Kelsey.

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  18. The brand has to evolved. With the Me too movements, Eipstein etc, this becomes a passe where women flaunt their bodies.

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  19. Kahit naman cancelled na to daily pa rin magbibilad ng katawan si Kelsey sa social media

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  20. Mula nang mawala sina Adriana, Alessandra, at Miranda to name a few, naging boring na ang show. I don't like Kendall or Gigi.

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    Replies
    1. Ang weird ng mukha nung Hadid sisters

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  21. Thank goodness! Their quality of undies went down the drain!

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  22. Pa-woke era na kasi

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    Replies
    1. Exactly. Daming reklamo crowd

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    2. Mga lola, pangit po kasi quality ng mga underwear nila, lalo na 'yung mga bra. Saka ang shallow ng kesyo women empowerment eme nila. If you call that pa-woke, buti pa na pa-woke na lang kami kesa naman sa inyo na di muna nag-usisa kung bakit nag-bankrupt 'yan.

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  23. Filed for bankruptcy

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  24. daming haters ni kelsey dito

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  25. Fenty x Savage's impact!

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    Replies
    1. And I am here for it! Love what Riri did

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    2. Super love Fenty Savage show! Super loved the dancers!!!

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  26. 2005-2010 ang gusto Kong years sa vs

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    Replies
    1. Same here. Lalo na yung year na kumakanta si Seal tapos biglamg may liwanag na pakpak na naglalakad. Si Heidi Klum pala.

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  27. Hmmm, it’s too shallow for millennials kasi. They don’t buy it, don’t watch it.

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  28. They are done. There many other brands that are much better in quality and are reasonably priced.

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  29. Hay naku, they were just all hype and promo lang naman kasi. Nothing special about their product. Puro model model lang.

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  30. VSFS 2006 was truly the last good one—yung inisnab ni Gisele si JT, yung gandang nakakalulang close up looks ni Alessandra Ambrosio, yung ka dramahan ni KK sa sandals nya na sa totoo lang nangyari na yan kay Natasha Poly nung VS 2005. Natasha Poly and Gisele are the best examples kung paano hindi magmukhang ka cheapan pag rumampa ng nka.lingerie lang. Nothing can top the quality of VSFS 2006 kasi napaghalo ng year na yung pop entertainment ng isang lingerie show at professionalism ng mga high fashion models sa pagrampa.

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  31. It’s funny, the millennials are now teaching the old people......hehehe.

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