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Tuesday, December 10, 2013

Bloggers Will Not Be Invited to New York Fashion Week

Image courtesy of www.buro247.com

Source: www.buro247.com

Bloggers will no longer be included in the New York Fashion Week guest list, making way for industry professionals.

The Wall Steet Journal recently reported that IMG Fashion, which runs Mercedes Benz Fashion Week, will be cutting their media invites by 20% this February. Inviting only guests that are of "value to the designers" by tightening their accreditation guidelines - in other words, no bloggers will be on the guest list.

Image courtesy of www.buro247.com

Back in September, Fern Mallis, creator of New York Fashion Week and owner of IMG Fashion said that it's time to become more exclusive. Bloggers were occupying spaces in the shows audiences that were designed for buyers - and this according to Fern must change. Catherine Bennett, Senior Vice President of IMG Fashion recently stated "It was becoming a zoo! What used to be a platform for established designers to debut their collections to select media and buyers has developed into a cluttered, often cost-prohibitive and exhausting period for our industry to effectively do business."

Some designers have already complained about Fashion Week being too chaotic and no longer as exclusive as it used to be. Oscar de la Renta, who has stopped putting on larger shows, had a very intimate 350 guest list this September to show his spring-summer collection. The designer opted for a more intimate presentation inviting only the fashion elite.

47 comments:

  1. Replies
    1. Dapat lang yan. Madalas kasi sa mga bloggers na ito nakafocus ang article nila ON THEM BEING THERE hindi ung pagcover mismo ng event... besides sinonv bibili kung ganon?

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  2. oh no! say it ain't so! the party's over, then? hehehe. katuwa naman si bryanboy sa pic, early bird!

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  3. Yes. Please take the social climbers/freebie hoarders off your list. Without the freebies and connections, I doubt most of these bloggers can really afford designer items.

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  4. tapos si Bryan Boy

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  5. Never was bryanboy a fashion elite hes more of a fashion freeloader and used to be scammer! Out you go now bb!

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  6. Goodbye sa mga know-it-all kuno na mga blagger n mga 'to. Ni hindi nga afford (karamihan sa kanila) ang mga nirarampa, tapos un pa ang nasa front row. Dios Mio.

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  7. Bad news for bryanboy and the baghag

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  8. Its about time! Buti naman na realize na nila. Thank goodness! This is a move for the better. There is really a need to professionalize. Besides, those who aren't genuinely qualified not only get too much freebies but they also abuse the system.

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  9. lets see if ano gagawin ni bb this time. im sure di papayag ang lola nyo na hindi makapunta at maconsider sya as a blogger lang.

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  10. change career na BB. you should've taken the junior editor job in vogue when it was offered you 2 years ago.

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    Replies
    1. Seriously? It would have been tragic and disastrous if he did. Bleh!

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  11. Blogers Beh Boteh nga.

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  12. ay waley nang freebies si ateng nyan!

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  13. Grabehan naman kasi kung maka- "I'm important, my critique is important" tong mga blogger. Imbes nga naman ang mga elite na gustong bumili sa mga creations ng mga designer, eto't mga freeloader/pa-expert na bloggers ang nagsusumiksik maka-frontrow. Right move lang yan, if ever na gusto nilang manood, magtiis sila sa 3rd or whatever row man yan. Da vah?!

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  14. bb is such a freeloader. feeling uber sosyal. questionable naman ang pagkatao. pansinin nyo blog nila ni baghag ni wala man lang nag co-comment. meaning walang masyadong nagbabasa.

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    Replies
    1. wrong. comments are not the sole basis for reader count. I'm not a fan of them both, pero what I heard from my friends who are based overseas - their websites/blogs are getting a lot of hits.

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    2. hindi rin teh. their blogs are not famous here sa PH pero they are big overseas

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    3. 2:03 hindi naman kasi tayo masyadong fashion oriented ang filipinos. Halos nagsisimula pa lang magboom na magbasa ng blogs ang mga pinoy. Kaya I think hindi masasabing BIG kung hindi consider ang Phil.

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  15. C likes this because bb dislikes this lol

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    Replies
    1. Likey....trulala..hahahahaha

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  16. Mas malala sa Pinas.. Parang fans day lang ang fashion week.. Lol

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    Replies
    1. Pano naman hindi magmukhang fans day teh mostly ng mga model ay mga artistang kahit punggok ay pinaparampa

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  17. what if bb goes on print? eh di invited na siya? he has connections and money from his partner.

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  18. Sino ung ba**ang nasa pic na parang galing lang sa ukayan ung suot nyang ang sakit sa mata ng color combination!

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    Replies
    1. Si bb ang pinaka pa importantenng beks sa buong mndo..wala naman proper credentials..grad ba to ng matute fashion school man lang?

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  19. ang daming inggitera!

    akala ko ba lumipat ng agency si bryanboy? isn't he's with IMG now and his agent is the same agent as gisele and kate moss? IMG owns most of fashion events in the world INCLUDING fashion week!

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  20. haha...it's about time. these fashion bloggers just want freebies anyway.

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  21. yay, no more cheap freeloaders!

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  22. It's about time!

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  23. I'm not sure if this will be an "absolute rule". Some really big bloggers, like Bryanboy (even if I hate him and his social climbing fakeness), Garance Doré, Kayture, etc. are no longer considered as "just bloggers". They are now also part of that elite circle IMHO, and I think they might still get invited. But let's see once FW comes.

    ReplyDelete
    Replies
    1. It's not about being part of the elite circle that matters this time, it's the selling part. Though bloggers are important in providing honest feedback and opinions. There are still lots of other potential customers that have higher chances of actually buying some of the designer clothes hours directly after a fashion show (most especially since most pieces are limited). In a businessman's perception, it's convenient, and gives priority to their target market which is more important.

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  24. But isn't BB managed by IMG? So I guess he's an exception?

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  25. if BB will still get invitations then i think he already made it.

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  26. kawawa naman si BB Gandanghari kung ganun!

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    Replies
    1. JUSKO!!! BB GANDANGHARI??? KALOKA!

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    2. kaloka ang dami kong tawa

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    3. what?!!! panong nagka rustom padilla in the picture?

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  27. Finally!! Thank you someone is making sense!

    ReplyDelete