Fashion PULIS

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When business people want to promote their products or increase their sales, they resort to various tools to stir up the market. Marketing strategies, such as ad placement in traditional and social media as well as contests, are employed to encourage the public to patronize the said products.

As many celebrities have resorted to businesses to increase their income, they, too are familiar with using marketing tools to raise sales. Some even have the courage to use their faces and names on their products. This strategy is risky but adds credibility to the product, and therefore, enhances sales.

When Celebrity Entrepreneur (CE) ventured into a business, she made sure that she would encourage her sellers to market the products. Thus, CE allegedly held a contest to entice sellers to increase the interest and purchase. After some time, A Winner (AW) was chosen. Like the usual winners, AW waited for the promise prize.

CE has a good reputation in the industry, which makes her partnerships trustworthy until this contest was held. AW continued to wait for the reward for the effort placed in the business. The waiting continued and a year passed and AW had no choice but to take drastic action. AW personally contacted CE and told her about the delay in the prize. CE was shocked and had believed that the prize was already given. She then referred AW to the Person in Charge (PC). However, AW said that PC was not replying to messages.

CE reiterated her stand that PC should have already awarded the prize. AW said that the prize would be much needed to compensate for the hard work they have done. Someone apparently did not do a job well. Rather than get angry at the persistence of AW, CE calmly responded and told AW that the solution was on its way. If AW did not go directly to CE, CE would not have known that her reputation as a businessperson was being tarnished. One’s word is important to build a business network, and CE knew the importance of AW in hers.

“And that's the thing about people who mean everything they say. They think everyone else does too.” ― Khaled Hosseini

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