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Sunday, August 13, 2017
Saturday, August 12, 2017
Get Real
A mark of success for a celebrity is the number of endorsements he/she has throughout his/her career. Usually, when a celebrity is tapped to be in the ad of a product, expectations are set to ensure the relationship between the celebrity and the product is beneficial. For example, the celebrity is expected to use the product. If the product is food, the celebrity should only be seen eating the food in public. Any instance that shows the celebrity using or consuming the competition can destroy the strength of the endorsement.
One word from a celebrity can definitely lead to skyrocketing sales, and sometimes, even shortage of the said product. Consumers are often persuaded with the actions of the celebrities in ads. Thus, consumption increases. A successful endorsement can actually place the competition uneasy and prodded to think of ways to outdo the success.
In the case of Certain Endorsers (CE), Their Product (TP) has led to a fashion statement, as the ads usually depict the fine side of life. Thus, usage of the said product is supposed to make the consumer feel highly of himself/herself. The good thing about TP is that the price is lower than the next competitor. The affordable price definitely led to more buyers and ensured its success.
However, there is a catch. According to the grapevine, CE does not even use TP. They would be shown with TP in ads, but in actual life that is away from the prying public, CE would use a different brand that is more expensive than TP. Apparently, CE is not happy with the feature of TP, which they claim has certain effects when it comes to moving. The image is really just for money and fame.
Moreover, some people in the CE team are classic examples of having beautiful outside features, but really awful personalities when the cameras are off. People they have worked with one of the CEs, can be very mean and heartless. Although she has a serene face, curses and screams are her favorite ways of addressing her staff.
‘Some people think that the truth can be hidden with a little cover-up and decoration. But as time goes by, what is true is revealed, and what is fake fades away.’ - Ismail Haniyeh
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Friday, August 11, 2017
The Ready Accomplice
They were abroad, and no one knew them. As they were enjoying the scene, An Assistant (AA) approached TE and asked about BF. AA said that Interested Royalty (IR) was eyeing BF. Hence, TE asked about the terms and asked BF if it would be okay for her to hook up with IR. Even with RP around, BF gave the go signal. Arrangements were finalized and TE was on top of everything.
The next day, BF asked permission from RP for her to go shopping with TE. As RP had his own meetings that day, he let BF go. After all, he thought he could trust TE. Things played out well, as TE brought BF to the designated place for her encounter with IR. IR was very satisfied with the performance of BF, and she was elated at her payment. Allegedly, the money she earned for a couple of hours was enough to pay for her residence. So, the next hours were spent as though nothing happened, and RP suspected nothing.
As the event of their friend was nearing, parties were held prior to the major event. In one of those parties, guests were drunk and celebrating. Unknown to his future partner, about to be Committed Man (CM) had the hots for BF. During the revelry, CM relayed his intention to TE. Predictably, TE told BF, and without hesitation, agreed.
Given that the guests were too drunk and opted to sleep, BF and RP decided to return to their room. As soon as RP fell into deep sleep, TE called BF and asked her to be ready. Together, they made their way to the designated room, and CM spent a few hours getting satisfied and shattering the mystery of his attraction to BF.
At the actual event, TE, RP, and BF were present and behaved like normal guests. Of course, RP was clueless about his girlfriend’s on the side deals, while TE and BF looked innocent as vows CM and his partner exchanged vows.
“The saddest thing about selling out is just how cheaply most of us do it for.” ― James Bernard Frost
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