Photographed at the Baccarat Hotel by Nigel Barker
Gown(s) by Monique Lhuillier
Saturday, April 2, 2016
Insta Scoop: Regine Velasquez-Alcasid Gives Advice on Dealing with Her Bashers
Image courtesy of Instagram: nelsoncanlas
Insta Scoop: Will Aiai delas Alas Become a Grandmother Soon?
Image courtesy of Instagram: msaiaidelasalas
Tweet Scoop: KC Concepcion Responds to Question, 'What Makes a Guy Attractive?'
Image courtesy of Twitter: kc_concepcion
Insta Scoop: Rachelle Ann Go Feels Better, Back to Playing Fantine in Les Miserables
Images courtesy of Instagram: gorachelleann
Insta Scoop: Meet the Four Sangre Characters of Encantadia
Image courtesy of Instagram: direkmark
Images courtesy of Instagram: gmaencantadia
Tweet Scoop: Teddy Locsin Jr. Engages in Discussion with Netizens on the Acting and Accent of 'The Other One Pretending to be Italian'
Images courtesy of Twitter: teddyboylocsin
Insta Scoop: Regine Velasquez-Alcasid Responds to Netizen Who Accused Her of Hiding Her Past
Images courtesy of Instagram: reginevalcasid
Insta Scoop: Producer of Concert of Alden Richards in Canada Denies Claim of Tabloid Headline
Image courtesy of Instagram: palabokhouse
Insta Scoop: Kris Aquino Reveals Feelings on Finding Out Kris TV is Running Replays
Images courtesy of Instagram: kriscaquino
Tweet Scoop: Netizen Chides Bianca Gonzalez-Intal on Her Corruption Post
Image courtesy of Twitter: edsssssssss
Friday, April 1, 2016
Averting the Plan Just in Time
Image courtesy of www.mundoflaneur.com
Another difficult quality that is often missed by celebrities is that they are being judged for their opinion and the media is quick to grasp any statement they make. In the past, several celebrities have expressed ideas that contradicted norms, which resulted in their receiving criticism from various sectors of the society. While perhaps those celebrities did not really have malice in their words, innocent is often not how the listeners would perceive such statements.
Other than the public eye, another sector that is keen on watching the behavior of celebrities is the advertising field. The common practice is to make a celebrity embody a particular brand. Hence, image is crucial. If a celebrity is endorsing a brand of a wholesome consumer good, then he/she should be seen behaving in accordance with the values of the company owner of such product. For example, if an actor is endorsing health products, then he should not be seen drinking alcohol, as this action would run contrary to the value on keeping a sound body.
What happens when a celebrity who is being eyed to endorse a popular product suddenly exhibits controversial behavior? A company was eyeing to get a Famous Talent (FT) to endorse its very saleable product, and thus, the corresponding office (CO) was contacted to plan the offer to FT. Given his busy schedule and his assets, FT might be difficult to lure to endorse another product. However, CO was optimistic that they would convince FT to join the company.
Time has a funny way of presenting if a deal is meant to happen. In the case of FT, CO, and the product, no initial meeting ever happened because FT publicly behaved in such a way that made CO nervous. Given the reactions to FT, CO feared that their product might be affected. Instead of cementing the niche of the product in the market, the endorsement of FT might lead to negative results.
Hence, everything is still at a standstill. Lucky for CO that the company did not contact FT prior to the controversy, or else, the company would have been stuck in a nerve-wracking deal. As for FT, what he does not know will not hurt him.
‘Some people thrive under pressure, but pressure can also ruin your performance, it can push you down angles which you don't want to go.’ – Henry Cavill
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