Fashion PULIS

Wednesday, October 28, 2015

Insta Scoop: Angel Locsin Reveals She Will No Longer Play 'Darna'

Images courtesy of Instagram: therealangellocsin

Eat Bulaga's 'Sa Tamang Panahon' TV Rating vs. It's Showtime Anniversary

Tweet Scoop: Photoshoot for 'My Bebe Love' and More

BTS video from MyBebeLove PhotoShoot with Alden and Maine #ALDUBNewBeginnings pic.twitter.com/NRSSJHcQjr

— JOWAPAO OFFICIAL (@JOWAPAO_) October 26, 2015

Video courtesy of Twitter: JOWAPAO_

Images courtesy of Fashion PULIS reader

FB Scoop: Fanny Serrano Defends Eat Bulaga and Aldub

Images courtesy of Facebook: Fanny Tf Serrano

FB Scoop: Stylist Makes Gary Valenciano and Vice Ganda Wear Same Outfit on the Same Day

Image courtesy of Facebook: Yhuong Botor Full

Tuesday, October 27, 2015

Putting Too Much Priority on the Budget

Image courtesy of www.occa.ca

Consumer product manufacturers are now quick to capitalize on the popularity of celebrities. Celebrities, especially those who can amass followers, are usually chosen for commercials. Sometimes, commercials can become the break for an unknown person to be propelled into stardom. Quite a number of celebrities started their careers by appearing in print or TV ads.

When celebrities have proven that their popularity can translate into sales for a particular product, expect other companies to get these celebrities. Thus, a celebrity can be endorsing a product for telecommunications, real estate, cars, food, restaurants, etc. In exchange for the hefty talent fee, an endorser must behave within the rules of the contract. For example, if Celebrity A is in an ad for product A, then he should not be seen with anything that has to do with the competing brand.

While an individual may be an effective endorser, sometimes companies may also opt for loveteams or a group of talents for their products. A concept is easier to formulate with a loveteam or a group, as the theme and storyline would usually take advantage of the image of the partnership. However, hiring a group could create complicated negotiations, as each celebrity in the said group has his/her own manager. Besides, a camp might think that their talent is worth more than the other.

For some managers, the number of endorsements of a celebrity spells success because the talent would have exposure and earn more. Thus, when a company offered the group of Celebrity Performer (CP) to join a commercial for a popular product, the first thing that CP asked was the talent fee. When CP found out, he negotiated if he could get a little more than the others in the group who would be appearing with him. Given their advertising budget, the company was hesitant in agreeing with the request of CP and thus, CP was informed that he would just be dropped. The budget could not afford the fee he requested.

Some talents, out of pride, would just drop the offer and move on. However, when CP found out that the company would rather not hire him at the rate he proposed, CP suddenly adhered to the original fee. Finally, the commercial pushed through and CP had ample exposure in the said ad. If CP were conspicuously absent in the ad, the viewers will easily notice his absence. CP could then be bombarded with queries why he was not part of the said ad, which might not be a good thing. Luckily, CP changed his mind at the right time.

‘Life teaches you that you need to make decisions in the right time - not too early, not too late.’ -Jeb Bush

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The #SmartiPhone6s is Coming!

Smart will offer the iPhone 6s and iPhone 6s Plus, the most advanced iPhones ever, beginning on Friday, November 6. Customers can register for the iPhone 6s and iPhone 6s Plus beginning today at http://www.smart.com.ph/iphone For more information on iPhone, please visit: http://www.apple.com/iphone.

Spotted: Edgar Mortiz and Kathryn Bernardo Together during the Birthday Celebration of Charo Santos-Concio

Image courtesy of Fashion PULIS reader

Insta Scoop: ABS-CBN and Angel Locsin Reach An Agreement on 'Darna'

Image courtesy of Instagram: abscbnpr

Insta Scoop: Toni Gonzaga-Soriano Fully Supports the Dream of Husband for an Oscar for a Filipino Film

Images courtesy of Instagram: celestinegonzaga

Insta Scoop: Showbiz Friends of Nikki Gil Host Her Bachelorette Party

Image courtesy of Instagram: nikkigil

Image courtesy of Instagram: shaina_magdayao

Insta Scoop: Regine Velasquez-Alcasid Rehearsing for Her Concert Series in November

Image courtesy of Instagram: reginevalcasid

Insta Scoop: 'Lihis' Wins Best Ensemble Cast Award in Manhattan Filmfest

Image courtesy of Instgaram: juancarloscuenca

Insta Scoop: Elmo Magalona Signs up with Universal Records

Image courtesy of Instagram: elmomagalona

Insta Scoop: Yes! Magazine Promises to Replenish Stores with November Issue Featuring Aldub

Images courtesy of Instagram: yes_magazine

Tweet Scoop: Cecile Ongpauco Expresses Support for the Candidacy of Miriam Defensor-Santiago

Image courtesy of Twitter: zhandercayabyab

Star Magic's Hottest Loveteams on the Cover of StarStudio

Insta Scoop: DJ Mo Twister and Angelicopter Fight over Infidelity?

Images courtesy of Instagram: angelicopter

Note: This post has been deleted.

Monday, October 26, 2015

Bragging His Exploits to His Friends

Image courtesy of www.clipartsheep.com

As attention is focused on the love affairs of celebrity couples in a big station, a younger set of talents is also playing the love game. The station, however, is quick to capitalize on this brewing romance, and thus, has set the stage for the potential of another reel or real couple

Talented Young Celebrity (TY) has been attracted to Newbie Performer (NP) for some time, yet the latter has been ignoring TY. NP was interested in Mature Actress (MA), who, in terms of looks and talent, would lead TY by a mile. Thus, NP was busy chasing MA and entangling himself in and out of her colorful life. Meanwhile, TY focused on reinventing her image, which was needed if she wanted to stay afloat in the business.

Because TY falls in the same crowded category of female talents of the network, she would not have the edge if she were to remain in her wholesome image. Almost everyone in the network’s list of actresses could act and sing. TY, who has just been through the transition phase, needed to find her advantage that would make the network and the fans notice her.

Typical of the path of talents, TY explored other venues, and thus, took another form of entertaining people. Surprisingly, her venture has gained much interest, if the number of pageviews were considered. Her camp realized the potential of this new medium and capitalized to make TY more popular. NP, whose career was going nowhere, finally gave up on MA, who seems to have lost interest in him anyway.

When TY learned that NP has finally given up on MA, she comforted him. Soon, she became his shoulder to cry on. The vulnerability of the situation led to NP and TY becoming an item. Disappointing as it may sound, TY became the rebound girlfriend of NP.

As the relationship is blooming, TY might not be aware that NP has been talking about their private moments to his boys. Allegedly, before doing it, NP would have a special request for TY to get him in the mood. To get him physically ready, he would ask TY to do the latest dance moves, and once he gets hot, he makes it worth their time together. Uh oh, boys will be boys. Given that he has been telling on her, is NP serious with TY or is he just using her to pass the time?

“Until you realize how easily it is for your mind to be manipulated, you remain the puppet of someone else's game.” ― Evita Ochel