Wednesday, April 17, 2013
Tuesday, April 16, 2013
The Voice PH Blind Audition Set vs. The Voice Vietnam Set vs. The Voice Thailand Set
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Latest Update: Alex Gonzaga to co-host The Voice of the Philippines Along With Robi Domingo
Behind a Not-so-Genuine Image
Image courtesy of www.123rf.com
Nowadays, celebrities are technologically adept. As such, part of their packaging is defined by how they conduct themselves in public and virtually in various forms of media. For example, some of them have gained fame and/or notoriety over twitter, instagram, or facebook. Their presence and behavior in these media undeniably help ignite and fuel public interest in them, particularly on what they post on a regular basis.
Celebrity Endorser (CE) is no different as she is very active in interacting with people in both traditional and virtual media. However, unlike most of her colleagues, CE is articulate, credible and sincere - the very requirements to be an effective product endorser.
At present, CE is an endorser of an electronic brand, in particular a gadget which is as famous as its next competitor, but not yet as popular among the hip generation. CE was actively promoting the brand in social media and declaring her pride in being chosen to be part of it and its campaign. Imagine the surprise and dismay of some of her followers when they saw CE using the competitor’s mini product while she was in a high-end mall.
Smart as she is, surely CE knows that acceptable endorser's demeanor in public is the gauge and/or barometer by which she or anyone like her would be judged. Such is critical to her image and the product/s that she endorses. Anyone in advertising will tell that amongst all prerequisites, a star's credibility is what makes the cut.
Lucky for CE, no one has yet snapped a photo of her tinkering with the competitor's item and posted it online. Otherwise, that would be her biggest gaffe.
"My honor is my loyalty." ~ Heinrich Himmler
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Question: Who's That Girl?
Image courtesy of Fashion PULIS reader
Note: Date was not revealed by the source.
Note: Date was not revealed by the source.
Watsons Refresh
Anne Umali, Fatima Rabago, Shamcey Supsup and Venus Raj
Shamcey Supsup
Fatima Rabago with daughter Daniella
Shamcey Supsup and Venus Raj
Watsons is “Looking Good and Feeling Great” with its Brand Refresh Watsons, Asia’s largest health and beauty retailer is set to deliver a totally fresh retail experience as it unveils a dynamic brand revamp and launches More Value, More Life campaign in the Philippines.
Asia’s No 1. pharmacy and drugstore brand*, with an international presence of over 3,200 outlets in 12 Asian and European markets, is rolling-out a refreshed brand “look and feel” and service promise. The brand refresh invites customers to explore and experience Watsons’ extensive quality product range, carefully selected to make them “Look Good. Feel Great.” every day.
The revamp also includes a modified Watsons logo, store interiors, brand visuals and new store front. Store zoning is improved with more prominent displays and enhanced categorization of store areas for beauty, personal care, health and pharmacy. The roll out in the next months also include new staff and manager uniforms together with enhanced pharmacy, health and beauty counseling for customers, delivering a new level of personalized shopping.
“Watsons, as a brand, stands for contemporary living,” explained Robert Sun, Watsons General manager. “We conducted extensive research with our customers and, based on their feedback, we are evolving the Watsons brand to a more contemporary, attractive and engaging retail experience.
“We have therefore evolved the brand to express its positive attitude, in a fun and energetic way while respecting the heritage that is part of our DNA. The brand refresh projects a new vision of health and beauty retailing, and reinforces Watsons’ leading position by redefining the rules of the health, wellness and beauty retail market.” More Value, More Life!
In the Philippines, the campaign is supported by a “VALUE” marketing campaign that emphasizes Watsons’ commitment to deliver the BEST VALUE to its customers:
Exclusive Member Privileges – SM Advantage cardholders earn bonus points and exclusive free gifts from featured health & beauty products every month
More Choices - get the widest selection of health and beauty products – personal care, skincare, hair care, cosmetics and a lot more conveniently under one store
Fun Freebies – have a fun and rewarding shopping experience with special gifts with purchase, fab make-overs, health check-up and more
*Campaign Asia-Pacific’s “Asia's Top 1,000 Brands” Survey 2012 of over 5,000 Asian respondents
The campaign is made even more exciting with additional brand ambassadors who have personally found great value at Watsons --
Monday, April 15, 2013
The Climactic Couple
Image courtesy of www.123rf.com
Popular candidate PC is being whispered to be in love…again.
PC is not the type who will divulge anything about her love life. In fact, she is a certified denial queen - will deny to death her past dalliances no matter what and despite the sightings
of her and the guy/s in question having good times abroad.
The latest guy who is rumored to be singing her sweet hosannas is a long-time friend,
albeit a controversial one CO. CO's real marital status had been a mystery. On press releases coupled with family pictures, CO is often
pictured as an ideal father and husband, almost a perfect family man. Yet his
private circumstances prove otherwise.
CO is every inch a gentleman, his mysterious appeal adds
more to his machismo. Wasn’t the very quiet CO often rumored to be a lady's man – the one caught red-handed inside
the house of his paramour? Only then did the public know that his marriage was
on the rocks.
Women swoon over to his trim
physique most especially during
the younger years of this dashing man. CO is never lacking in female
admirers,
especially PC who has now allegedly won his heart. PC is unattached at
present and is
likewise still a certified looker despite the years. And many still really find her attractive. For a long time,
PC's image seems to be leaning towards being the 'Muse' - you better get
the drift.
Now that the elections is forthcoming, do we expect more sightings
of PC and CO? Or will both deliberately avoid each other to avoid the
prying eyes of Fashion PULIS? Both look
good together ‘though. Careful..
“We are the perfect couple, we’re just not in the perfect
situation.”
Follow @FashionPulis on Twitter for the latest update. Please continue to send your juicy stories to michaelsylim@gmail.com. Thank you very much for loving Fashion PULIS!
Disclaimer: The comments of the readers do not reflect the views and opinions of Fashion PULIS.
Spotted: Andi Eigenmann and Jake Ejercito Campaigning in Tondo
Image courtesy of Fashion Pulis reader
Bb. Pilipinas 2013 Winners
Image courtesy of Instagram: g3cafe
Bb. Pilipinas 1st Runner up
#15 Pia Wurtzbach
#15 Pia Wurtzbach
Bb . Pilipinas Supranational
#39 Mutya Johanna Datul
#39 Mutya Johanna Datul
Bb. Pilipinas Tourism
#16 Joanna Cindy Miranda
#16 Joanna Cindy Miranda
Bb. Pilipinas International
# 20 Bea Rose Santiago
# 20 Bea Rose Santiago
Bb. Pilipinas Universe 2013
#41 Ariella Arida
#41 Ariella Arida
Photos from ph.omg.yahoo.com
Sunday, April 14, 2013
The Writing is on the Wall
Image courtesy of www.123rf.com
Is high
profile personality HP quietly dealing with his personal dilemma?
Through the years, this life survivor HP has defined himself as the
product of countless life’s battles that were fought and conquered
through blood, sweat and tears. HP saw them all: defeat, victory, and
defeat again. But each time, he came out better than the first. He keeps
saying that his life story is one for the books, very MMK’ish as
others say.
As
a struggling artist, he quit school to pursue his dreams…. big
dreams. Amid hunger and want, armed with only determination, he inched his way to get to where he is now.
He knew he
had it, the charm to woo the masses, and he capitalized on it. The
mostly needy and gullible masses became his staunch supporters and
defenders to this day. Although they have dwindled in numbers, still
they are what constitutes HP’s support base.
But
at the rate HP’s career paces right now, looks like not all is rosy and
encouraging. His show SH performance is underwhelming - hasn’t shown any progress
inspite of the pricey and major make-over done. Described by critics as a “rehash of the old,” SH’s audience rating remains single digit for a
long time. To be fair to HP, he works hard for SH, but seems the public is not drawn anymore.
At
present, there are talks that HP is not in a comfortable state with his network bosses. Allegedly, there are certain contract obligations that were not met
and that have only been advantageous to HP. The low ratings aspect is not at
all helping to assuage the situation.
Some sources say that HP is having problems with liquidity.
This after his huge investment projects have remained at a standstill. HP
tried to address the problem by disposing off some of his properties for
cash - something must be really serious.
Observers
say what has been obvious all along, HP’s flamboyant attitude is the culprit. He thinks nobody can
outgive him. Still others see this as a foregone conclusion - a
foreboding - HP had it too much, too soon. All things said, the
bottomline is: Nothing is ever permanent.
“In the light of our egos, we are all dethroned monarchs” ~ Charles Chaplin
Please abide by the GUIDELINES in writing comments if you want them to be posted. Initials and comments that are too explicit will not be accepted.
Follow @FashionPulis on Twitter for the latest update. Please continue to send your juicy stories to michaelsylim@gmail.com. Thank you very much for loving Fashion PULIS!
Disclaimer: The comments of the readers do not reflect the views and opinions of Fashion PULIS.
Follow @FashionPulis on Twitter for the latest update. Please continue to send your juicy stories to michaelsylim@gmail.com. Thank you very much for loving Fashion PULIS!
Disclaimer: The comments of the readers do not reflect the views and opinions of Fashion PULIS.
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Saturday, April 13, 2013
Fresh and Bold
Image courtesy of www.sites.moca.org
Teen actress TA has got what it takes to make it in showbiz industry
– talent, pretty face and a happy
disposition. For one so young, she has already proven herself worthy to be
called an actress with quite a number of awards and recognitions given her.
Unlike some other stars her age, TA is a lot more passionate
in her craft, more daring and competitive when it comes to unleashing her
potentials. Apart from acting, she can competently do hosting, as well. TA takes her craft
seriously, and knows what she wants. People who know her say she is independent, responsible and matured. Which is why she has
gained the respect of some industry veterans and followers, too.
But when TA tried her hand at singing, not a few eyebrows were
raised. But she didn't mind the skeptics
and critics, and went on with
rigorous preparations. She had voice
lessons, a must for anyone going the musical foray. Her first single turned so
well, vindicating herself in the process.
But sometimes no
matter how careful one is, he/she is bound to commit blunders when it is least expected. At
the grand launch of her music album at a variety show, TA did a live number of
her popular single. The well-prepared number was positioned towards the show’s
finale to give it more impact. But it was such a disgusting number - she was singing
out of tune with mostly flats. She failed miserably and the tension was very
visible on her face. She tried hard to recover, but unfortunately, she couldn’t
redeem herself.
TA banged right there!
The director was furious - off the air he shouted at TA. He
blamed her for that unforgivable blunder, for committing it right at the very launch of her album. Shrinking from embarrassment, TA took it all.
“Mistakes are sometimes the best memories.”
Follow @FashionPulis on Twitter for the latest update. Please continue to send your juicy stories to michaelsylim@gmail.com. Thank you very much for loving Fashion PULIS!
Disclaimer: The comments of the readers do not reflect the views and opinions of Fashion PULIS.
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