Fashion PULIS

Friday, May 11, 2018

Luck of Negativity

Image courtesy of www.dreamstime.com

All the elements of a potential movie box-office hit were present. The material was impressive, and the storyline touches across audiences. The director was acclaimed and most of the projects were hits. The location was even bragged about, as the crew and stars flew overseas to shoot vital scenes. The promotions were started earlier on to drum up interest. More importantly, the stars were certified box office draws and have a solid fanbase. The producers were optimistic that their project would increase their income.

Judgment day came. The Movie (TM) was pitted against movies with international stars and much-awaited by moviegoers. TM stood its ground and the stars begged for more audience to see their project. Most reputable critics were impressed, which was an impressive feat. However, the producers were getting nervous, as the first day take was way below expectations. As days passed, attendance improved and toward the end of its run, TM had gained a substantial share of the box-office.

Despite the performance of TM, the producers were not impressed and quite disappointed. The amount earned was way was below expectations and estimates had it that the movie might have just had a break-even in returns, as the overhead expenses were high. It’s not cheap to fly over a dozen people and equipment for long hours. One of the producers quipped that a movie that had no big names but was shot overseas as well brought in so much money and TM was the opposite.

When the analysis of the disappointing performance was done, the producers realized that even if they had the best of everything, all the hard work was lost due to negative publicity, and sadly, the stars were part of such mess. Although TM lasted for more than the regular run of a local movie, the returns hardly reached nine digits. It was almost nearing that amount when a video surfaced that turned off potential viewers. Instead of focusing on the good reviews of the movie, reporters picked up on the subtleties of the video showing an attitude of Female Star (FS).

With an impending project of Male Actor (MA) with Well-loved Personality (WP), the management team allegedly told FS to chill and be mindful with her actions. What she does affects MA directly and if she gets into another negative story, the project of MA and WP might be affected. Fans are turned off by negativity and these days, FS has been surrounded by such aura.

‘Don't treat negativity with more negativity. It's like throwing fuel on the fire. You have other options. You can enforce boundaries. You can distance yourself. Or you can respond with love. Think before you react. Think before you act and speak. Is what I am about to do going to help? Be the bigger person.’ ― Akiroq Brost

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