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The break given to Upcoming Talent (UT) was considered as a significant breakthrough in his career. Seemingly portrayed as someone who was reluctant to enter the entertainment industry, the subsequent actions of UT proved otherwise.
After being given the break and the corresponding on-air coverage, UT slowly gained his following and to make sure he holds their attention, he utilized social media to make videos that showed his other talents. These videos attracted a wide audience and coupled with traditional media exposure, UT was the next breakout star.
Emerging celebrities who have caught the eye of the public often arouse interest among production houses, who would then race against each other to be the first to feature such stories. In the case of UT, a network took the opportunity to make an episode featuring his life. However, the image projected by UT has been questioned by people who knew him before he was given the opportunity to become famous.
Allegedly, UT did not really live in a poor area as claimed in his story. Rumors have it that UT ran away from home during that time and stayed with a family who treated him nicely. However, this part was not at all included in his story. Then to make matters worse, the family did not have a pleasant experience with UT, whom they claimed to have stolen a valued possession, and gave it to some person hanging around the streets of where they live.
Change in status can result in bringing out either the positive or negative attitude of a person. For UT, the negative side came out during moments when the cameras are off. While he is only on his way to making a solid name for himself, incidents reflecting his negative attitude might abruptly stop his movement. Moreover, given that he is considered new, his handlers might not give him priority when it comes to damage control. After all, although his selling point might seem unique at first, such talent can wane as months pass.
‘We have this sort of false self we portray over the internet. It’s a facade of highlights we believe our peers will deem noteworthy.’― Chris Matakas
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