Fashion PULIS

Friday, April 14, 2017

Over the years, finding the right combination of factors for a hit teleserye can be tricky. Sometimes, networks rely on a good story, and banner that change has come in terms of storytelling. Another factor is the cast. While a celebrity might be popular, his/her presence in a project is not a guarantee that a TV project would bring in the ratings. Moreover, the network itself could be a determining factor. For instance, places that cannot be reached by the signal or a network makes residents detached from whatever offerings that station could offer. Finally, marketing and promotions could affect the outcome of the project itself.

In the local TV industry, two major factors determine the fate of a show, namely, commercial spots and ratings. By contrast, such criteria do not consider the quality of the teleserye itself, the talent of the cast, and the creativity of the production. As long as a project does not have the target number of commercials, expect it to be axed immediately. Commercial spots are ways by which a station earns and regains its expenses on producing a show. Thus, it goes without saying that a show that has several commercial spots, but is not faring as expected in the ratings game, is already lined up for the chopping board.

Sometime ago, much was expected from Anticipated Teleserye (AT). After all, AT was to star one of the hottest love teams in the industry, and fans have been clamoring for another project for the two to be seen together. Fans could not seem to get enough of seeing Cute Actor (CA) and Popular Talent (PT) despite their many endorsements together. When their project was announced, fans had high hopes and expectations were high.

However, everything that was expected turned out opposite. The fanbase was not translating to ratings, which made the co-partnership worried. Soon, both parties started to blame each other, as the ratings were dipping. What was shocking was that a show of a homegrown talent was rating better. While the network is known for ending projects abruptly, AT’s case was different. Commercials were coming in, and therefore, ending the project would mean loss income.

Looking at AT, though, left many followers disappointed, as they had hoped for better storyline and production. Instead, AT seemed to be on the verge of rehashing a typical storyline, and an unseasoned director at the helm needs to have better support. Even the ratings were not published as often so as not to upset fans. Sadly, instead of the expected six-month lifespan, AT might just run for a season or 13 weeks.

‘It's heartbreaking but we're trying to get over it. As disappointed as we were, I think that somehow you have to find a way to think that it happened for a reason.’ - Caroline Dhavernas

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