Often, timing is crucial in the careers of celebrities. One moment, a celebrity could be swamped with projects, and in another, the celebrity would be staring in the air waiting for that next big project. Thus, the pacing of one’s activities is crucial because a celebrity who is seen as often runs the risk of being subjected to malicious rumors and being forgotten by the audience.
Given that a big station has so many talents and continuous to discover new ones, celebrities could not be on their shows every single day of the year. Although there was a time when a hot celebrity was given one project after the other, the station tries to balance the exposure of their cash cow talents these days. Such strategy assures the station of consistent ratings and revenue. Moreover, fans are hooked to the station because projects are given enough time for preparation and they have something to look forward to.
However, when Talented Performer (TP) was in the middle of his teleserye, which required several locations, he had to attempt to balance his time and work. Because his role demanded depths in acting skills, TP definitely could not rely on his cute antics or looks. He had to be in character to make sure his co-stars will not make him look pathetic. Then, other than his acting stint, his management thought it would be best for him to launch his music.
Between the time for his teleserye and his waxing of his record, one had to give way. TP was just too engrossed with his teleserye that some parts of his other project suffered. Even if the acting project had wrapped up, the pressure to finish the album and the promotional activities was getting too high. As a result, a subtle effect happened.
Allegedly, just to come up with the album, a ghost singer was hired to sing for TP. The voice of the ghost singer was so similar to that of TP that only the very meticulous listener and follower could make the distinction. The ghost singer act reached a wide distance. At some point in one of his shows, TP was merely lipsynching a few songs while the ghost singer was allegedly singing at the backstage. When a major promotion was in the offing, TP was overwhelmed with fatigue that he realized he needed help. Although TP sang several songs, the ghost singer was present because his services were much required.
‘Any sort of pretension induces mediocrity in art and life alike.’ - Margot Fonteyn
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