Thursday, April 18, 2013
How Globe Screwed Up Its PR Mileage by Spending Almost Half A Million Pesos Just to Force Smart to Make Money Off It
One of the telecommunications company in the world, Globe Telecom Philippines, has consistently fouled up its PR nightmares by mismanaging its, well, communications.
First, it wasn’t too long ago when Globe got entangled with the wit of Professor Solita Monsod, an eminent UP Professor, economist, and media personality when Prof. Monsod wrote a scathing column against the customer service of Globe.
After several days of silence, Globe finally responded with its own version of the truth via its Communications Director, using words and phrases like:
We regret that there may have been several unavoidable circumstances and a convergence of many factors that led to the delayed resolution of their concerns.Convergence of many factors?
I’m sure the mass-based readers and followers of Prof. Monsod got that message right.
But at least that reply is certainly more Einstein than the recent snafu of Globe yet again. Globe decided to run a promotional campaign focusing on a foreign artist, which it has done so in the past. So far, so good.
Never mind the continued complaint of both prepaid and postpaid Globe subscribers regarding its terrible network coverage. As long as they’re putting up promotional concerts, they think, they’re good.
And after patting themselves on their collective backs, they decided to up themselves by sponsoring a concert junket for their lucky subscriber to an Alicia Keys concert in Madison Square Garden, New York City
Now this definitely takes the cake.
Prepaid users are targeted for this campaign: Two (2) Round-trip tickets to New York City, Two (2) Front Row (18th row) Seats to Alicia Keys’ concert, and Hotel Accommodation in New York for Two (2).
Imagine that.
They’re now aggressively promoting a high-end event to a very low-end market. But to add serious hilarity on the entire campaign, they raffled off the tickets to the winning recipient of Globe calls. The first winner did not pick up the phone. So did the second. And the third. And the fourth. Until the fifth finally received the call.
We have a winner. So far, so good. Unfortunately, the winner had neither a passport nor a US Visa, two important elements required for anyone to visit the United States of America to watch an Alicia Keys’ concert. But as a consolation, Globe did say that the prizes were transferable. And transfer the winner did.
The recipient of the winning junket got the prize and took the opportunity to fly out to New York. According to sources, Globe did not even bother to ascertain if the “new winners” are Globe subscribers as well. After all, you wouldn’t want to spend so much money on a contest where the winners are not even your subscribers and, worse, belong to your competitors.
Thankfully, however, the two had Globe lines and even requested that their international roaming services be opened and extended. Globe informed them that they should do this in writing with the specific approval of the president of the company to which they belong. This, they did.
But further to advancing to the missed opportunities of Globe, they also failed to take this rare photo-op of sending off their “winners” to the States, pronouncing to the entire country how much they value their subscribers.
By the time the two winners arrived in New York who, in a way, have become Globe’s Brand Ambassadors, get this: the international roaming service of Globe was not working.
The two sent another letter to Globe requesting to activate their roaming services, twice, to no avail. So not only did Globe miss out on a great PR opportunity, they also missed out on sales, in terms of recovering the investments they’ve made on the contest and, at the very least, from the two they sent out to space.
Meanwhile, the two were using the SMART Phone international roaming services and have already racked up Php 12,000, EACH.
In other words, SMART had a free ride on Globe’s contest and made money off it.
Now isn’t that pretty SMART?
Prepaid users are targeted for this campaign: Two (2) Round-trip tickets to New York City, Two (2) Front Row (18th row) Seats to Alicia Keys’ concert, and Hotel Accommodation in New York for Two (2).
Imagine that.
They’re now aggressively promoting a high-end event to a very low-end market. But to add serious hilarity on the entire campaign, they raffled off the tickets to the winning recipient of Globe calls. The first winner did not pick up the phone. So did the second. And the third. And the fourth. Until the fifth finally received the call.
We have a winner. So far, so good. Unfortunately, the winner had neither a passport nor a US Visa, two important elements required for anyone to visit the United States of America to watch an Alicia Keys’ concert. But as a consolation, Globe did say that the prizes were transferable. And transfer the winner did.
The recipient of the winning junket got the prize and took the opportunity to fly out to New York. According to sources, Globe did not even bother to ascertain if the “new winners” are Globe subscribers as well. After all, you wouldn’t want to spend so much money on a contest where the winners are not even your subscribers and, worse, belong to your competitors.
Thankfully, however, the two had Globe lines and even requested that their international roaming services be opened and extended. Globe informed them that they should do this in writing with the specific approval of the president of the company to which they belong. This, they did.
But further to advancing to the missed opportunities of Globe, they also failed to take this rare photo-op of sending off their “winners” to the States, pronouncing to the entire country how much they value their subscribers.
By the time the two winners arrived in New York who, in a way, have become Globe’s Brand Ambassadors, get this: the international roaming service of Globe was not working.
The two sent another letter to Globe requesting to activate their roaming services, twice, to no avail. So not only did Globe miss out on a great PR opportunity, they also missed out on sales, in terms of recovering the investments they’ve made on the contest and, at the very least, from the two they sent out to space.
Meanwhile, the two were using the SMART Phone international roaming services and have already racked up Php 12,000, EACH.
In other words, SMART had a free ride on Globe’s contest and made money off it.
Now isn’t that pretty SMART?
Wednesday, April 17, 2013
Ravenous Workings of the Host
Image courtesy of www.psychocydd.co.uk
However, IH is still not happy - he wants more than what he is getting. His monthly take (not including product sponsorship that is guaranteed for a minimum of three months) is divided equally between him and two executives (E1 and E2). Since his contract is about to end, he wants a substantial increase in his monthly take, and a change in the sharing. IH wants 60%, while E1 and E2 will get 20% each. E1 has agreed to the proposal, but E2 refused. E2 claims that he was responsible for brokering the deal between IH and the current network. Thus, IH and E2 had a falling out and E2 no longer attends the events of IH.
Now, IH is calling the attention of some bigwigs in his network to start fixing his contract. Since a new executive was hired a few months ago, IH is worried that it might not be renewed.
So, what does he do? In his show, he started greeting his former co-hosts, and thus, has given the impression that he is indeed moving out. Well, there is more to that. IH seems to be pursuing and getting chummy with the higher ups of his former network.
He was seen having a casual conversation with one of the siblings of the owners in a vacation spot down south. The owners of this network do not really interfere with the way things are run in their network, as they believe in their competent management. IH is also trying to gain favour from a powerful network insider (NI).
NI is responsible for the quality of talents that the network has. However, IH has a sworn enemy (SE) in the network. SE is one of the pillars of the production/management team. SE will be a difficult match for IH as both have had a connection that ran deep, and which had hurt SE in the past.
How far will greed go? Will IH leave the network who gave him the chance when he left? Will his former network welcome him back hoping he could topple the other show that has reigned over for decades?
“He who is not contented with what he has, would not be contented with what he would like to have.”― Socrates
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Classless Bullying
Image courtesy of www.34st.com
There's an ongoing big rift (again) among family members FM;
and this time it really seems like a big explosion is unfolding.
It is within their circles’ knowledge that family member 2 FM2
got romantically involved with a very
much-married government official GO. In
the beginning of their affair, the
unlikely couple tried to brush off and dismiss the rumors by trying not to be
seen together. Not being seen together was a challenge given their present circumstances.
Yet the “not-so-hidden” love affair
continues uninterrupted to this day right under the nose of GO’s wife.
Many agree that FM2’s separation from her husband HH was
allegedly triggered by GO’s coming into their life. FM2 had been wanting all
along to be free from HH but couldn’t find a perfect time to do it. When GO "gatecrashed" into their home, he was
warmly welcomed by FM2, no less. And the rest, as they say, is history.
When in public, FM2 and GO try to be as discreet as possible.
But the public’s roving eyes are everywhere. Hence, trying to conceal their
tightly-guarded secret becomes an exercise in futility. When before, people
talked about it in hushed tones, even damaging details (ie photos)
have been out in the open, with FM3 being pointed to as the culprit.
Family member 1 FM1 is not exactly pleased as another family
member FM4 is being dragged into the brouhaha. The very protective FM1 vowed to
use her powers to put FM3 in her place if she won’t shut up.
FM3 and FM4 will be breathing the same air soon. Let’s see who gets suffocated first.
- Love, like charity begins at home -
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Insta Scoop: Maja Salvador Deletes All Photos from Instagram
Image courtesy of Instagram: DPRINCESSMAJA88
Poll: Is There Something Special Between Janine Tugonon and Danny O' Donoghue?
Image courtesy of Facebook: Ivory music and video
Inspiration or Imitation: Jennifer Karol in Nini Nguyen vs Anne Curtis in Francis Libiran
Image courtesy of Fashion Pulis reader
Tuesday, April 16, 2013
The Voice PH Blind Audition Set vs. The Voice Vietnam Set vs. The Voice Thailand Set
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Latest Update: Alex Gonzaga to co-host The Voice of the Philippines Along With Robi Domingo
Behind a Not-so-Genuine Image
Image courtesy of www.123rf.com
Nowadays, celebrities are technologically adept. As such, part of their packaging is defined by how they conduct themselves in public and virtually in various forms of media. For example, some of them have gained fame and/or notoriety over twitter, instagram, or facebook. Their presence and behavior in these media undeniably help ignite and fuel public interest in them, particularly on what they post on a regular basis.
Celebrity Endorser (CE) is no different as she is very active in interacting with people in both traditional and virtual media. However, unlike most of her colleagues, CE is articulate, credible and sincere - the very requirements to be an effective product endorser.
At present, CE is an endorser of an electronic brand, in particular a gadget which is as famous as its next competitor, but not yet as popular among the hip generation. CE was actively promoting the brand in social media and declaring her pride in being chosen to be part of it and its campaign. Imagine the surprise and dismay of some of her followers when they saw CE using the competitor’s mini product while she was in a high-end mall.
Smart as she is, surely CE knows that acceptable endorser's demeanor in public is the gauge and/or barometer by which she or anyone like her would be judged. Such is critical to her image and the product/s that she endorses. Anyone in advertising will tell that amongst all prerequisites, a star's credibility is what makes the cut.
Lucky for CE, no one has yet snapped a photo of her tinkering with the competitor's item and posted it online. Otherwise, that would be her biggest gaffe.
"My honor is my loyalty." ~ Heinrich Himmler
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Question: Who's That Girl?
Image courtesy of Fashion PULIS reader
Note: Date was not revealed by the source.
Note: Date was not revealed by the source.
Watsons Refresh
Anne Umali, Fatima Rabago, Shamcey Supsup and Venus Raj
Shamcey Supsup
Fatima Rabago with daughter Daniella
Shamcey Supsup and Venus Raj
Watsons is “Looking Good and Feeling Great” with its Brand Refresh Watsons, Asia’s largest health and beauty retailer is set to deliver a totally fresh retail experience as it unveils a dynamic brand revamp and launches More Value, More Life campaign in the Philippines.
Asia’s No 1. pharmacy and drugstore brand*, with an international presence of over 3,200 outlets in 12 Asian and European markets, is rolling-out a refreshed brand “look and feel” and service promise. The brand refresh invites customers to explore and experience Watsons’ extensive quality product range, carefully selected to make them “Look Good. Feel Great.” every day.
The revamp also includes a modified Watsons logo, store interiors, brand visuals and new store front. Store zoning is improved with more prominent displays and enhanced categorization of store areas for beauty, personal care, health and pharmacy. The roll out in the next months also include new staff and manager uniforms together with enhanced pharmacy, health and beauty counseling for customers, delivering a new level of personalized shopping.
“Watsons, as a brand, stands for contemporary living,” explained Robert Sun, Watsons General manager. “We conducted extensive research with our customers and, based on their feedback, we are evolving the Watsons brand to a more contemporary, attractive and engaging retail experience.
“We have therefore evolved the brand to express its positive attitude, in a fun and energetic way while respecting the heritage that is part of our DNA. The brand refresh projects a new vision of health and beauty retailing, and reinforces Watsons’ leading position by redefining the rules of the health, wellness and beauty retail market.” More Value, More Life!
In the Philippines, the campaign is supported by a “VALUE” marketing campaign that emphasizes Watsons’ commitment to deliver the BEST VALUE to its customers:
Exclusive Member Privileges – SM Advantage cardholders earn bonus points and exclusive free gifts from featured health & beauty products every month
More Choices - get the widest selection of health and beauty products – personal care, skincare, hair care, cosmetics and a lot more conveniently under one store
Fun Freebies – have a fun and rewarding shopping experience with special gifts with purchase, fab make-overs, health check-up and more
*Campaign Asia-Pacific’s “Asia's Top 1,000 Brands” Survey 2012 of over 5,000 Asian respondents
The campaign is made even more exciting with additional brand ambassadors who have personally found great value at Watsons --
Monday, April 15, 2013
The Climactic Couple
Image courtesy of www.123rf.com
Popular candidate PC is being whispered to be in love…again.
PC is not the type who will divulge anything about her love life. In fact, she is a certified denial queen - will deny to death her past dalliances no matter what and despite the sightings
of her and the guy/s in question having good times abroad.
The latest guy who is rumored to be singing her sweet hosannas is a long-time friend,
albeit a controversial one CO. CO's real marital status had been a mystery. On press releases coupled with family pictures, CO is often
pictured as an ideal father and husband, almost a perfect family man. Yet his
private circumstances prove otherwise.
CO is every inch a gentleman, his mysterious appeal adds
more to his machismo. Wasn’t the very quiet CO often rumored to be a lady's man – the one caught red-handed inside
the house of his paramour? Only then did the public know that his marriage was
on the rocks.
Women swoon over to his trim
physique most especially during
the younger years of this dashing man. CO is never lacking in female
admirers,
especially PC who has now allegedly won his heart. PC is unattached at
present and is
likewise still a certified looker despite the years. And many still really find her attractive. For a long time,
PC's image seems to be leaning towards being the 'Muse' - you better get
the drift.
Now that the elections is forthcoming, do we expect more sightings
of PC and CO? Or will both deliberately avoid each other to avoid the
prying eyes of Fashion PULIS? Both look
good together ‘though. Careful..
“We are the perfect couple, we’re just not in the perfect
situation.”
Follow @FashionPulis on Twitter for the latest update. Please continue to send your juicy stories to michaelsylim@gmail.com. Thank you very much for loving Fashion PULIS!
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Spotted: Andi Eigenmann and Jake Ejercito Campaigning in Tondo
Image courtesy of Fashion Pulis reader
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