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Dismayed at Being Used For Publicity

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Sincerity is not measured by the immediate asking of forgiveness or assurance that things will go back to normal. Many often stop at issuing an apology or asking for forgiveness. However, true sincerity is gauged by the actions after the moment of reconciliation. In showbiz, actions of celebrities behind the cameras indicate the type of person they are. Unguarded moments are the best ways to see if someone is sincere or is just acting for the sake of gaining public sympathy.

Sometime ago, Young Prima Donna (YD) thought she had it all. Her network was giving her commendable and highly talked about projects. High-value endorsements were at her fingertips. Even if she had a few negative write-ups about her attitude, damage control was easily done. However, one major problem that involved a family member (FM) and her haughty attitude set the path towards a lackluster career.

The publicity generated by this issue affected her career, and soon, she was no longer as hot as prior to the issue. However, her handlers realized that reconciliation was the only way to reverse the negativity. In a big event, YD’s camp made sure that FM was part of the celebration, and as expected, YD was admired for finally showing humility.

Months later, FM was asked about the state of his relationship with YD. For honesty’s sake, FM revealed that he felt that he was again being ignored by YD after the big event. YD does not communicate with him, and she does not even respond to his messages. Sometimes, when YD picks up, she is always in a hurry and FM can hear another kin speaking loudly in the background. When FM tries to invite YD, her response is that she is too busy to go out with him. Naturally, it seems that FM was used to win back some sympathy from the public.

Well, youth is the period of assumed personalities and disguises. It is the time of the sincerely insincere. - V. S. Pritchett

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Low Ratings Did It

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No television show can survive without advertisers. To get advertisers, producers need to prove viewership. In its absence, no advertiser in its right mind will place a spot to any program where only a few people watch.

It will not take long before viewers will see the demise of another television program – a Lifestyle Show LS, hosted by supposedly Women of Substance WS. LS proves to be the latest casualty.

What’s bothersome is that LS is just a new program, hardly even warmed up on the boob tube. In fact, it will not be an exaggeration if a survey would show that the viewing public are not even aware that LS exists. Indeed, LS insiders will be the first to admit that LS hardly registered n the public’s consciousness since it aired not too long ago.

To make matters worse, LS only got wide publicity (albeit negatively), when some of its mainstays got involved in a notorious incident that had netizens bashing them like there was no tomorrow.

From then on, ratings reportedly dropped further down, prompting LS producers to reevaluate their stand and come up with a good decision possible – to have additional cast – a Lively Personality LP who is not exactly likeable but expecting that she can add a bit of spark to the show. But unfortunately, LP failed to deliver the needed ratings.

With a show often catching its breath just to stay alive, LS eventually gave in. Reportedly, the few remaining advertisers have begun pulling out. You guess it right – LS is now up on the chopping board – real soon.

C'est la vie!

“We learn from failure, not from success!” ~ Bram Stoker, Dracula

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