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Sometime ago, WA was considered a favorite endorser because of her good registry on screen. Her face was refreshing and her endorsements became popular. However, one incident in of her commercials made advertisers think twice of how WA should act in front of the camera.
After her comeback, several endorsements were lined up and were just waiting for the final signature. However, such endorsements are still hanging in the air. Rumors have it that the equivalent of all those endorsements is beyond seven figures. The potential earning of WA and commission of her talent agency were put on hold because of several unforeseen circumstances.
For example, the recent project WA had with her network did not register the high rating the series was expected to generate. Although the presence of WA was meant to add interest to the show, viewership was not enough then to attract advertisers. The support of the network is strong for WA. Despite the series, WA had a prior show, which was her primary responsibility. While the show seemed to be doing well, the network ended the run and said that it was just really meant for a number of episodes. Still, what kibitzers could not stop saying is that, according to them, WA no longer has the ‘it’ factor. In other words, despite the change in image, the career of WA has not reached investment returns as expected. Naturally, a network cannot live on pretty faces all along, it needs to reinvent and seek new talents, shows, and gimmicks to entice viewership. Perhaps, for WA, the timing is not yet right.
‘Patience is power. Patience is not an absence of action; rather it is ‘timing,’ it waits on the right time to act, for the right principles and in the right way.’ – Fulton J. Sheen
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