The Art of Lying

Image courtesy of www.labspaces.net

How profitable is it for companies to hire celebrities as endorsers and pay them huge talent fees to promote their brand? Do all celebrity endorsers abide by their contract and really use and promote the company’s products/services and interest? Unfortunately, most of these stars have mastered the art of deception.

In spite of his image, Controversial Personality CP gets to have a number of lucrative projects and endorsements. CP’s everyday outfits are never a problem as he gets to be sponsored by the many brands he endorses, name it, CP has it: clothes, accessories and food, among others.

Just like other celebrities, CP will regularly take his selfies wearing these sponsored brands from head-to-toe and immediately post them on his Instagram account. That is neat. However, CP has a different way of doing things.

Whenever he would post his OOTD (outfit of the day) photos on his Instagram, CP would write an accompanying post making it appear to his followers that he would wear said OOTD to his event that day. Sad to say, but more often than not, it’s a lie.

On one particular day, CP posted his OOTD where he noted that it would be his 'look' for an event he was going to do that day. But before the event started, lo and behold, he was spotted wearing an entirely different ensemble. CP was wearing a branded shirt, a high-end watch, and a very pricey footwear only available abroad. And his meals? Sorry but he had never really eaten what he is endorsing.  In fact, he gives it to his driver after the 'pictorial' as he has a diet plan to adhere to. Ouch! 

"Not everything that can be counted counts, and not everything that counts can be counted." ~ Albert Einstein

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