Fashion PULIS

Wednesday, October 14, 2015

Making An Erred Judgment Call

Image courtesy of www.theguardian.com

Actors and actresses make a living by playing various emotions on screen. Yet, behind cameras, the public forgets they are human, too, and could very well succumb to their emotions. The advent of social media has become influential in revealing the true nature of celebrities.

Having a social media account works for and against a celebrity. Some use the number of followers as an indication of popularity. More followers mean higher visibility. Thus, if a celebrity endorses a produce using his/her social media account, the message immediately reaches millions of followers.

For some, a social media account is a way for fans to interact with the celebrity/owner. While some celebrities shun responding, others actually respond to loyal fans and bashers. Usually, the response to trolls and tactless netizens earns the ire of loyal followers and the celebrity could just sit back while his/her fans get back at the trolls. Given the risks, some celebrities have opted for the “Private” option or screen netizens who want to become followers.

In a business where one’s public actions can damage a celebrity’s reputation and work, Intriguing Talent (IT) had to face the consequences of his actions. A controversy involving someone close (SC) to IT led to a series of events that doomed his career. A very impressive performer, IT belonged to the few talents in the network who could actually act. Amidst cute boys, who brag of abs and looks, but have no acting talent, IT was a relief. However, his intensity came at a price, as he could not control his emotions, and sadly, he used his social media account to express these thoughts.

Consequently, the management decided to cut his project short and even a production firm removed him from the cast. The message created such a negative impact, that damage control might not be advisable at this point. Although IT had removed that post, damage was already done. Thus, IT is again without a big project that could keep him busy. Worse, SC is also getting into controversy and the management is worried that some of the negativism could have already tainted her image. So irked is one executive, such that instructions were given to kill off her character. The belief is that SC might be a jinx, first to IT and possibly, in her project. Circumstances might end up with IT and SC being jobless.

When the saying “think before you click” became popular, many people thought it was just a slogan or a catchy line. Yet, so many celebrities have been caught in hot water for pouring out their emotions in their social media accounts and hitting the “Post” key without reflecting on the possible impact of their words. In the case of IT, his action has caused much damage, and only time will tell if he could ever come back to showbusiness.

If you prick us do we not bleed? If you tickle us do we not laugh? If you poison us do we not die? And if you wrong us shall we not revenge? William Shakespeare

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