Image courtesy of www.animalcrackersandapplejuice.com
Some celebrities have a mindset that because of their fame and mass appeal, they can do certain actions and be allowed to get away with its consequences. For example, manufacturers and merchants often identify a certain celebrity to be their image model , and once that celebrity agrees to the terms, expect sales of the products to rise.
The criteria to become an endorser range from personality to box office receipts. A celebrity who embodies the values of the product can get a positive response from the manufacturers. In the same way, the popularity of a celebrity can be used to endorse a product either through hard or soft sell methods. Hard selling is seen when the celebrity is seen engaging with the product at hand, whereas soft selling could happen when certain products are seemingly innocently appearing in certain scenes of movies of celebrities.
While the product gets to be associated with a celebrity, the celebrity can receive cash or supplies of the product or other non-monetary benefits. Given this setup, some celebrities, especially the younger ones, think that just because they are famous, they can get anything they want. Take the attitude of this Young Controversial Actress (YC).
YC is known as a bankable talent and she can generate publicity and following for a product. However, not every business can simply allow YC to get what she wants easily. Sometime ago, YC ordered some materials for personalized printing. YC knows that anyone who gets a personalized gift from her will value such gift. Thus, she continued with her plan.
Naturally, a business is established for profit. Thus, the firm from which YC ordered her merchandise sent her the bill, as they were already in deep preparation for the order. In short, the business has already incurred costs in designing the order and scheduling their scheme of work. When YC received the bill, she immediately pulled out her order and said that she was not interested anymore. The poor merchant could not say anything, but abide by the decision of YC. Allegedly, YC only wants freebies and she was not willing to pay anything at all. Perhaps, she thinks that just because she is famous, her feeling of entitlement is justified. Imagine if all celebrities followed her way of thinking.
Sometimes people take it for granted that they had success, especially nowadays when you have instant stardom. A lot of people feel entitlement and nobody is entitled to anything. - Donny Osmond
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