Fashion PULIS

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In a consumer-driven country like the Philippines, companies strive hard to achieve product recall - one basic marketing goal of any enterprise. And one of the best, if not priciest marketing tools is to hire a celebrity endorser to promote and boost product sales. A celebrity endorser identifies with the product for easier recall. For it to work, he or she must not only be popular but must be someone with untarnished image and credibility.

Imagine how a product would impact to the market if the endorser hired to promote it is loaded with negative issues and controversies. Which is why celebrity endorsers take very good care of their image like their life depended on it. They are well aware that the image they project is key to clinch deals for the very lucrative product endorsements.

Apart from the multi-million peso talent fees, the thrill of seeing one's face appearing on television commercials, billboard and print advertising campaigns, etc, are every celebrity's dream of a lifetime. Getting hired to be an endorser means a celebrity has arrived in a big way, a manifestation of his major status in the industry.

After being in demand for years, a Celebrity Endorser CE is set to lose a big endorsement soon, one that pays her handsomely for many years now. To most observers, CE's looming misfortune is a foregone conclusion, so to speak.

In one of their business meetings, a top executive of a Big Firm BF reportedly told his business colleague that there is a big possibility that CE will lose her endorsement with BF. According to the grapevine, BF is no longer interested in renewing CE's contract after she got herself involved in an incident. It was reported that Another Celebrity AC will now step up to become BF's only endorser.

At this juncture, her followers hope that CE realizes that humility will always be a virtue, especially for her who believes that she is indispensable.

"Fame is nothing but an empty name." ~ Charles Churchill

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Sunday, January 5, 2014

Beyond His Simple Appearance

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Choosing between food and clothes, some would opt for nourishment. The others who would opt for clothes would reason out that people cannot see what you have eaten, but they can see what you are wearing. While how one dresses can create a reputation, character is not always seen in the external image of a person.

An international sports personality (SP), who is often in the country when a big money-making fight is about to be staged, caught the attention of some passengers on an international flight. Some onlookers thought SP kept a low profile wearing his ordinary jacket and loose pants. SP would have been dismissed as an ordinary and typical lousy-dressed elderly foreigner had it not been for some passengers who recognized him. SP was so approachable that some passengers posed for photos with him.

Some even thought that the way he dressed did not at all flaunt how much he is worth. With his reputation and wealth, SP was unlike other celebrities who use every public opportunity to flaunt their fashion sense even in the most inappropriate occasions, or some sports personalities who always take every public appearance to show off their bling.

While clothes sometimes make the person, fashion sense flaunts the character. Despite some sectors questioning the real deals of SP, this incident does indicate that he has good public relations.

I believe in dressing for the occasion. There's a time for sweater, sneakers and Levis and a time for the full-dress jazz. - Ginger Rogers